The talking machine world (July-Dec 1924)

74 THE TALKING MACHINE WORLD September 15, 1924 Exhibits at Shows and Other Activities Create Radio Publicity in San Francisco Business Improving — Radio Association in Process of Formation — Sherman, Clay & Co. Moving Offices — H. E. Gardiner New Pacific Coast Sonora Representative — The Month's News San Francisco, Cal., September 4.— The talking machine trade in this section reports a slight increase in business in both talking machines and radio over last month, with the prospects of a brisk Fall becoming brighter and brighter. Radio was in the limelight during the past month, largely due to the exhibit of the Pacific Radio Association, which was held August 16-21 in the Civic Auditorium, where manufacturers, jobbers and even individual dealers exhibited, and those visiting were enabled to view every known make of instrument in all forms. The show was a complete success and greatly stimulated local interest in radio. Moving Offices to Wholesale Building The executive, or headquarters, offices of Sherman, Clay & Co. are to be moved to the fine new wholesale building, 536 Mission street. These offices are now on the ninth floor of the store at Kearney and Sutter streets. New quarters in the Mission street building are being prepared for the executive offices. This change is being made with the object of keeping more closely in touch with the fast-growing wholesale business, and also to give space in the retail building for the radio retail salesrooms, which will be on the ninth floor. The wholesale radio department will be on the fifth floor of the wholesale building, on Mission street. Radio Association Being Formed An association of the retail radio dealers is in process of formation in this city, and as radio is now being handled by various music merchants, the music dealers have been asked to send representatives from their industry. James J. Black, of the Wiley B. Allen Co., has been appointed to represent the music merchants, and president of the association now in process of formation. When asked to give an opinion regarding the proposed new organization Mr. Black said: "The only interest that music houses feel in the proposed organization is naturally the radio end of the business, as a number of the music houses here are now handling radio. It is the hope of the dealers that an affiliation can be brought about between the proposed radio association and the Music Trades Association of northern California. Such an affiliation at present exists in Los Angeles, where the Radio Association has affiliated with the Music Trades Association and is now a part of what is known as the Radio Division." Frank Anrys and J. J. Black to Leave for East A business trip to visit the Eastern connections of the Wiley B. Allen Co. is to be taken by Frank Anrys, vice-president and general manager of the firm, and James J. Black, treasurer. They plan to leave together on September 8 and visit points where Wiley B. Allen agencies are located, between Chicago and New York. R. W. Young, manager of the Fresno store of the Wiley B. Allen Co., is visiting San Francisco and reports that there is a marked improvement in business conditions in Fresno and other San Joaquin Valley points. Crop conditions in the San Joaquin are proving better than was anticipated, especially in regard to the amount of money farmers are receiving for their produce. New Sonora Representative on Coast H. E. Gardiner has just taken over his duties as Pacific Coast representative of the Sonora at 63-67 Minna street. Frank V. Goodman, assistant sales manager of the Sonora Co., who has been in San Francisco for some time past, will leave shortly for the East. Whilst here, Mr. Goodman has made many friends, especially among members of the music trades who enjoy golf. Mr. Gardiner will travel for the Sonora throughout the Pacific Coast, western Nevada and part of Idaho. The Kohler Investment Co. will act as jobber for all the northern part of the territory where Mr. Gardiner will travel, and the Commercial Associates, a Los Angeles jobbing firm, will handle the Sonora in the southern part of California, Mr. Gardiner traveling for both. The sales manager for the Kohler Investment Co. is O. N. Rothlin, who is well known to the phonograph trade in the California territory. Features First Pacific Coast Victor Record Sherman, Clay & Co., which operates a large wholesale and retail talking machine business MUSIC IS A NECE S S I T V The jirst Uicior record from I he netp Coast phint THE WEST'S new plant oi the Victor Talking Machine Company has just issued its first Victor record from Oakland — •Jitimilaliiv, a new fox trot, played by Art Hickman's Orchestra of the Biltntore Hotel, L A., and A'lriM'r'Jitanj, new fox rrot plnjed by Vincent Rove's Montmartre orchestra 4611) wood. Ci' titi! Jr's all western, ant! a perfect dance record ycc Sherman,^Iay & Co. Kearny & Svitter Sts., s.r. OaUand Fourteenth & CJay Sii Sherman, Clay & Co. Ad all along the Coast, recently tied up in an unusual manner with the opening of the new Victor record laboratories in Oakland. Following the release of the first record turned out by this new Victor unit, which happened to contain the numbers "Mandalay," a new fox-trot played by Art Hickman's Orchestra, of the Biltmore Hotel, Los Angeles, and "String Beans," another new fox-trot played by Vincent Rose's Montmartre Orchestra, Hollywood. Sherman, Clay & Co. called attention of the public to it by some clever advertising, of which the ad reproduced herewith is a sample. All branches of the Victor trade on the Coast are keenly enthusiastic about the increased facilities afforded through the opening of the new plant in Oakland, which are making themselves felt. Chat of the Trade Robert Gray, son of Walter S. Gray, wellknown San Francisco jobber of phonograph accessories, has just returned from a honeymoon which took the form of an auto trip to Seattle. Mrs. Robert Gray. _ was formerly Miss Alma Saunders, of San Francisco. Members of the phonograph trade who recently visited Walter S. Gray's headquarters on Mission street include K. H. Nishkian, a very prominent dealer of Fresno, Cal., and R. D. Logan, the only music dealer of Salina, where the largest sugar beet factory in the world is one o/ the business assets. C. P. MacGregor, who traveled for the Brunswick phonograph out of the San Francisco office of the Brunswick Co., has been appointed manager of the Brunswick division for the San Francisco territory. C. L. Morey is no longer with the Brunswick. Brunswick Radiolas arc now arriving for distribution to deale rs. \n increase In the demand for radio equip tin in is noted by W. S. Storms, of the City of Paris Dry Goods Co. it is understood that he will probably be vice Co., and is now installed at his headquarters Radio Cabinets Udell Radio Cabinet No. 728. Height 31 in.; top 18x30 in. ■lattery compartment 25 in. wide; 11 in. high; 10'A in. deep inside. Ample space for both "A" and "H" batteries. Finished in brown mahogany two-tone. Dealer's price $15.00. NOW you can cash in on the big Radio industry. Sell every radio "fan" in your community one of the new Udell Radio Cabinets. These are handsomely finished, attractively designed ; a real addition to the furniture of any room. Radio outfit sets on top of cabinet, while the batteries go in the back. Here they have ample space, but are out of sight and the connections are properly protected. Roomy drawer for head sets and other equipment. Construction of cabinet permits plenty of knee room. Remember Udell is also headquarters for Sectional Player Roll Cabinets. Write for special folder 10-T on Udell Radio Cabinets The UDELL WORKS, Inc. 28th Street at Barnes Avenue INDIANAPOLIS, IND.