The talking machine world (July-Dec 1924)

September 15, 1924 THE TALKING MACHINE WORLD 167 Radio Success Depends largely on choosing the right kind of distributing jobber. The Spartan Electric Corporation is organized to supply the right merchandise at the right price at the right time. Get in touch. We handle Stromberg Carlson Neutrodyne, Murdock Neutrodyne, Radyne, Cunningham Tubes, Kodel Portable, Exide Batteries, Eveready Batteries, Philco Batteries and the famous Spartan Speaker. Spartan Electric Corporation 99 Chambers Street New York City Telephones: Worth 2773-2774 Reasons for Big Fall and Winter Garryola Sales The Portable as an All-Year Product Grows in Favor — Big Demand for Latest Styles Milwaukee, Wis., September 6. — "We have every reason to expect heavy Fall and Winter sales with the Carryola line," said an official of the Carryola Co. of America of this city in a recent chat with The World. "Several factors and .tendencies assure this bigger expansion of sales with our product, and with general, conditions steadily improving and advanced prices being received for farm crops, we feel sure a promising year is ahead of us. "The day of the portable is here, and the public is being educated to desire more and better music. Radio is doing its share, augmented orchestras in moving picture houses are increasing the interest in music and record manufacturers are bringing out thousands of records by new orchestras, singers and instrumental numbers. Then there are traveling musical organizations, with active sales plans by the musical instrument manufacturers to increase their outlets, and all these factors are developing a growing demand for music. "The portable phonograph most satisfactorily meets the demand of the great majority of people for music anywhere, any time. It provides entertainment for homes, churches, schools, clubrooms, for young people going away to college and for the great number of young folks who are away from home working in cities. We have made a careful survey of the portable market, and the two models of the Carryola that we have introduced have met with a popular reception from dealers everywhere. Apparently we have been able to reach the big majority of portable buyers and our Carryola Master has proved to be a remarkable business getter for the trade as a whole." It is understood that the Carryola Co. will bring out in the near future several new models that will increase the range in price for the line and give Carryola dealers a wider opportunity for sales. The Carryola Master has several features, including the Add-A-Tone reproducer, playing all makes of records; the Silent motor, playing more than two records with one winding, and carrying room for fifteen records. The Carryola Co. is making plans for effective sales co-operation with its trade this Fall, including national advertising, dealer tie-ups and every form of sales helps. Edison Ends Vacation During the latter part of August Thomas A. Edison, the famous inventor, returned from his annual Summer vacation, spent with Henry Ford and Harvey Firestone. This year the triumvirate spent their holiday in New England, and their itinerary included a two-day visit with President Calvin Coolidge in Plymouth, Yt. Brunswick Radiola Week Big Success in the East Brunswick Radiola Week in Eastern territory was inaugurated on September 11 and will continue up to and including September 18. The week so far has proved a decided success and Brunswick dealers throughout the Eastern territory are co-operating with the BrunswickBalke-Collender Co. in emphasizing the sales and musical possibilities of the Brunswick Radiola. On September 11 attractive full pages appeared in several New York newspapers and out-of-town papers, and in the September 13 issue of the Saturday Evening Post, distributed on September 11, a double-page spread appeared featuring Brunswick Radiola products. Before the campaign started H. Emerson Yorke, of the sales promotion and publicity department of the Brunswick Co., sent a letter to Brunswick dealers offering various suggestions which were used to splendid advantage throughout the territory. These suggestions included the use of small newspaper advertisements, window displays, Brunswick Radiola demonstrations and other timely sales helps. Brunswick Radiola products have been used as the basis of one of the most interesting sales and publicity campaigns introduced in recent years, and Brunswick Radiola Week in New York has emphasized the rapidly growing popularity of these products. New Mutual Distributor The Mutual Phonoparts Co., New York City, manufacturer of Mutual tone arms and sound boxes, has announced the appointment of a new distributor, the Shapleigh Hardware Co., of St. Louis, Mo. This prominent wholesale hardware house has a large and efficient sales organization thoroughly covering the territory in which it operates and the arrangements were concluded in time to make it possible to cover the entire Fall season. This new distributor is planning an intensive drive on Mutual products. Presenting The The Truly Wireless Radio \ 1, iRp_J-^w ■ The Original Self-Contained Radio Set With many revolutionary improvements and a new application of the Cascade Radio Frequency Circuit (capacity compensated) The 1925 Operadio develops still further the unique Operadio idea — a radical departure in radio design. Operadio engineers set for themselves this task — to produce a radio set of the highest efficiency, to give it beauty worthy of any surroundings, to do away with the need of external wires or connections and to design it in so compact a form that it can be easily carried anywhere. Introduced last year, the Operadio created a countrywide sensation. Many thousands are now in use. In the new model all the former features are retained— the loud speaker, six tubes, dry cells and all parts are fitted into a compact cabinet and the necessity for aerial and ground is eliminated by a patented wave-bridge located in the cover. To these are added new refinements and no less revolutionary improvements. The 1925 Operadio is marked by extreme beauty of appearance The 1925 Operadio ideally fulfills every need for an easily-operated, reliable, long range home set — complete and ready for instant operation and easily taken with you anywhere. and efficiency of performance. The wave band is expanded to include reception from radiocast stations of all wave lengths. Utmost simplicity of tuning — only two controls. Razor sharp selectivity. The remarkable efficiency of the set is due to the perfected application of cascaded radio frequency amplification, capacity compensated. For example, the set contains removable radio and audio units. In each of these are hermetically sealed all the finely adjusted parts in perfect and unchanging balance, thereby insuring absolute uniformity of performance and virtually eliminating the possibility of damage. There are many additional exclusive features — a specially designed condenser with planetary disc control, safety fuse for tubes, "A" and "B" battery tester, space for largest size "B" batteries, etc. Write at once for particulars. The Operadio Corporation, 8 South Dearborn Street, Chicago Dealers: Write on your letterhead for our sales proposition and full particulars about the 1925 Operadio, MAIL THIS COUPON The Operadio Corp. 8 So. Dearborn St., Chicaeo, 111. Please mail me complete particulars about the 1925 Operadio. Name Street City State. J