The talking machine world (July-Dec 1924)

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26 THE TALKING MACHINE WORLD October 15, 1924 Tailor-Made Packing Cases Atlas Plywood Packing Cases undoubtedly give proper protection for your product in every detail. They are scientifically made for the specific goods they are intended to carry. Their scientific construction makes possible the combining of light weight with greater protective qualities. The result is a big saving in freight charges and in claims for damage. Atlas Cases carry heavier loads than the ordinary wooden box. Atlas Plywood Packing Cases make a better appearance and cost less. Send us a memorandum of your requirements so that we may point out just what savings Atlas Cases can effect in your particular line. Atlas Plywood Corp. PARK SQ. BUILDING BOSTON, MASS. Largest Manufacturers of Box Shook in New England French Nestor Go. Arranges Series of Dealers' Meets Three Sales Conferences for Southeastern Victor Dealers to Be Held in Jacksonville, Miami and Tampa During the Month of October Grosley Radio Go. Now Occupies New Factory Opening of Cincinnati Plant Makes Fourth Factory— New Plant to House Radio Station — New Model Proving Popular Jacksonville, Fla., October 8.— The French Nestor Co., Victor wholesaler of this city, has arranged for an important series of three sales conferences for the benefit of the Victor dealers in the Florida district, which takes in sections of South Carolina and Georgia, as well as Florida. The first conference will be held at the Seminole Hotel in Jacksonville on Thursday, October 16, and assurances have already been received that all the representative dealers and department managers, as well as many of their sales people from northern Florida, Georgia and Carolina, will attend this session. The second conference will be held at the Hotel Roberts, Miami, on Tuesday, October 21, for the benefit of dealers located on the east coast of Florida, south of Daytona. The third conference will be held at the Hillsborough Hotel, Tampa, on Friday, October 24, and will draw from west coast and central Florida points as far east as Eustis, Sanford and Orlando. Elaborate programs have been prepared for each of the conferences, which will be divided into morning and afternoon business meetings with a banquet in the evening. The speakers will include Frank K. Dolbeer, sales manager of the Victor Talking Machine Co.; Parke Willis, of the mechanical department of the Victor Co.; David S. Pruitt, Southeastern traveling representative of the Victor Co., and Martin L. Pierce, sales and promotion chief of the Hoover Co., Canton, O., vacuum cleaner manufacturer, who on several previous occasions has delivered addresses before talking machine retailers. The purpose of the conferences is to give the dealers and their sales people concrete facts and valuable talking points on the construction and quality of Victor products and outline for them tried and proved advertising and sales plans and methods, including window and store display, stock keeping, etc., with a view to enabling them to realize fully upon their opportunities as Victor retailers. Cincinnati, O., October 6. — The Crosley Radio Co. recently moved into its new executive offices and factory at Colerain and Sassafras streets, which will also house its new highpowered broadcasting station. This is one of the four factories now operated by the Crosley manufacturing interests. The spacious executive offices are given a most modern setting and occupy an entire floor in the forward wing of the new home. The other floors are given over to assembling plants. These latter divisions are operated along the most efficient lines, and assembling of the Crosley products resembles similar performances often spoken of in reference to the Ford plant. The assembling of the raw materials commences at one end of the many lengthy tables before which each expert workman is seated and the progress of these various parts through many hands along the table is a credit to modern manufacturing methods. When the assembled product reaches, the completed base each set is given a headphone testing. These sets had been previously given preliminary testings as they moved along the line. The set tested and passed is immediately pushed forward into the hands of wrappers and boxers and marked for shipment. The new Trirdyne $100 model has in recent weeks been given particular attention and heavy quantities of this, which is already shown to be a popular model, are being produced. R. F. Novy Visits Hollenberg Little Rock, Ark., October 4. — R. F. Novy, of the Brunswick-Balkc-Collender Co., St. Louis, was a recent visitor to the headquarters of the Hollenberg Music Co. here, where he held conference with the officials of the company. He reported that the Brunswick-Radiola combination set had already established itself on the market. Phonograph Parts and Supplies MOTORS, TONEARMS, SOUNDBOXES, SPRINGS AND NEEDLES OUR SPECIALTY Lowest Prices and Best Qualities Always Available for Delivery Any where Send for Bargain List of Repair Parts and Motors THE VAL'S ACCESSORY HOUSE, Inc. 110 No. Broadway St. Louis, Mo. Val McLaughlin to Make Records for Brunswick Val McLaughlin, who has become a nationwide favorite through broadcasting her stories for children, has signed an exclusive Brunswick contract. Her first records will be announced in November. Miss McLaughlin has been what might be termed a sensation in radio broadcasting circles. Her style of rendering stories for Val McLaughlin children has been an innovation in work of this type. Daily she receives hundreds of letters from little tots all over the country, asking for their favorite stories. Special advertising is being prepared and one of the features will be a special envelope for her records. Garter Go. Adds Edison Line Kokomo, Ind., October 7. — The Carter Electric Co., 112 South Washington street, recently secured the agency for the Edison phonograph. John Carter, president of the company, stated that the organization is now fully equipped to serve the many owners of Edison phonographs in the city. The men who produce jazz say that jazz is nothing more or less than the modern American treatment of music — more particularly in point of both orchestration and" instrumentation. ' ,