The talking machine world (July-Dec 1924)

34 THE TALKING MACHINE WORLD October 15, 1924 Harold Bauer Makes First Recording for Victor Go. Victor Publicity Announcing Record by Famous Pianist Sent to Dealers The Victor Talking Machine Co., Camden, N. J., recently supplied to its dealers a window poster with the announcement of the first recording of Harold Bauer, pianist. This announcement is an important one, in view of the standing of this artist in the front rank of con I Harold Bauer temporary pianists. He has toured the United States many times and is world-famous. Harold Bauer was born in England in 1873 of musical patents and at the age of ten made his first concert appearance as a violinist. It was not for some years later that he mastered the technique of piano playing, but by devoting himself assiduously to this instrument he rose rapidly. His 'first recording on Victor records couples Rubenstein's "Kamennoi-Ostrow" and "Impromptu in A Flat" of Schubert. How Tie-up With Record Artists Creates Business Denver, Col., October 6. — How a talking machine dealer can tie up with the local appearances of prominent record artists was recently demonstrated by the Chas. E. Wells Music Co., of this city, which cashed in on the local appearance at the Orpheum Theatre of Isham Jones and His Orchestra, Brunswick artists. The Chas. E. Wells Music Co. is one of the most successful phonograph concerns in the entire Middle West, and the tie-up with Isham Jones was typical of the methods which have brought this house to the pinnacle of success. A feature of the tie-up was an unusually effective window display, many sales of the records of these artists resulting. In addition a definite advertising campaign was launched and a direct mail campaign placed the message of the artists' appearance before the entire mailing list of the concern. This campaign not only stimulated sales of the Isham Jones records, but a general increase in record sales right down the line was noticeable. H. Richman a Busy Traveler H. Richman, traveling representative of the Favorite Mfg. Co., 105 East Twelfth street, New York City, has just returned from NewEngland and upper New York. He plans to shortly tour the Middle West States. Mr. Richman stated that the dealers in the territory visited were quite optimistic over the Fall outlook and plan for a heavy business. Glory Record Go. Chartered The Glory Record Co., New York, was recently incorporated at Albany, N. Y., with a capital stock of $15,000 to manufacture records for phonographs. The incorporators are V. Czerwinski, S. Zdanoff and R. G. Szewo. Marie Morrisey Now a Brunswick Record Artist A recent addition to the Brunswick Hall of Fame is Marie Morrisey, contralto, who recently signed a contract to make records for the Brunswick Co. Her first record "Just A Wearyin' For You" and "Coming Home" will be released this month. Miss Morrisey is well known throughout talking machine circles through con Marie Morrisey cert work which has covered the entire country and also because of the fact that she has been making records for other companies for a number of years. She is the wife of Roy Keith, formerly general manager of the New York and Chicago Talking Machine Companies. JEWEL NEEDLE EQUIPMENT FOR THE NEW EDISON [A 1 Our patented slutted Sty[•'Vl lus bar takes the place of all imitation spring adjustments, making it permanently and pos itively non-rattle and non-vibrating. [D| Uur patented indestructible NOMlJJJ Y-KA diaphragm has proven through years of use to have given the truest tone and greatest volume of any diaphragm yet produced — which, like an old violin, improves with age. [C] Our patented positive automatic adjustment always holds reproducer in proper position, thus doini* away with all unnecessary screws that can be tampered with and easily gotten out of order. The Jewel Needle Equipment for the New Edison Phonograph has been used so many years as their standard by Edison Dealers, that it requires no description, except for those who have recently started to handle the Edison Phonograph. To those we would state it reproduces lateral-cut records with that full. rich, round tone that only our patented NOM-Y-KA Diaphragm and other patented and exclusive features can give — Its heavy center and very light and flexible edges render both heavy and light tont-.s with their true musical values, bringing out all of the beautiful overtones. It plays all records, and we originated the idea of playing Edison records with a fibre needle with the reproducer facing the record^ in the only proper Edison position. It Is simple. Inexpensive, automatic and fool-proof. Compare it with all others and you will see the difference, and use it as your standard and the best selling aid you can get.— Fully and unqualifiedly guaranteed In every way. — Don't take a chance on any attachment that has not passed the test of long usage and time. JEWEL PHONOPARTS CO 150—160 Whiting St., Chicago, 111., U. S. A.