The talking machine world (July-Dec 1924)

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The Talking Machine World, New York, October 15, 1924 £4 N(4 T Sectional view of top of cabinet showing installation of Radiola 111-A. Rear view of cabinet showing battery installation. Brunswick Radiola No. 35 Lessened overhead, more frequent turnover, and greater profits A A PUBLIC reaction to the first announcements of Brunswick Radiolas have exceeded all expectations. Sales-results have convinced even the skeptics. For Brunswick Radiola has filled a long-felt want. Now music of the air of the superlative quality of Brunswick recorded music. Possible only by the adaptation of the Brunswick double-purpose amplifier — the famous Brunswick Method of Reproduction. And for the Dealer, greater profits THE BRUNSWICK B ALKE COLLENDER CO. Manufacturers — Established 1845 GENERAL OFFICES: CHICAGO Branches in all Principal Cities New England Distributors: Canadian Distributors: Kraft, Bates Sl Spencer, Inc. Musical Merchandise Sales Co. 80 Kingston Street, Boston, Mass. 79 Wellington St., West, Toronto, Ont. through immediate public acceptance of the Brunswick Radiola. And through concentration of effort along one line with correspondingly lower overhead and greater turnover. Add to this the Brunswick factoryprotected and controlled franchise eliminating the middleman and placing the proper discounts where the sales are made — with the Dealer. Meaning many additional benefits through direct contact, that make Brunswick Dealers prosperous, successful music merchants. Radiola I