The talking machine world (July-Dec 1924)

October 15, 1924 THE TALKING MACHINE WORLD 36 Brunswick Go. to Issue New Purple Label Records New Series to Include Standard, Concert, Semipopular and Folk Songs — Artists in New Hall of Fame to Record for Popular-priced Records The Brunswlck-Balke-Collender Co., Chicago, recently made announcement to the trade of a new series of records to be known as the "Purple Label Popular Series" by artists of the new Hall of Fame. The new series will consist of selections which are classed as standard, semi-popular, concert and songs of native lands. The artists in the Brunswick New Hall of Fame include Michael Bohnen, Karin Branzell, Richard Bonelli, Mario Chamlee, Giuseppe Danise, Claire Dux, Florence Easton, Maria Ivogun, Marie Morrisey, Sigrid Onegin, Elisabeth Rethberg, William Willeke, the Elshuco Trio and Frederick Schorr, and other artists of a like caliber who will be added from time to time. The new records will list at $1 for the ten-inch and $1.50 for the twelveinch, all double faced. The most interesting part of the announcement is that the artists who will record for the new series are all of world-wide fame/ whose selections heretofore have been confined to that type of music with a more or less limited appeal. With records of an unlimited, lasting appeal sung by these famous artists this new series opens a lucrative field for all Brunswick dealers. The first records in this series will be announced some time this month and will affect selections in the present catalog in the 5,000, 13,000, 15,000, 25,000, 35,000 and 50,000 series. The Brunswick Co. has done and is doing everything possible to extend the sales possibilities of its records, one outstanding development being the double-facing of all Gold Label records and listing them at practically the same price as the single-faced records. The present Gold Label Classical Series will not be affected in any way by the new series, but will remain at the present list price. The Brunswick Co. will, within the next month or two, announce a special exchange plan covering those records in the present catalog that are superseded by the new Purple Label Popular Series. This exchange will not have any bearing on the regular policy of cutout exchanges. Hunt's Leading Music House Adds Line of Radio Sets White Plains, N. Y., October 8. — Hunt's Leading Music House, of this city, one of the most progressive music merchants in this section, has added the Freed-Eisemann line of radio receivers. Mr. Hunt, in addition to operating the local store, recently purchased the Melody Shop, of Mt. Kisco, N. Y., which he is operating as a branch. Talking machines and musical instruments of all kinds are featured. Mr. Hunt is a firm believer in going out after sales and this practice has resulted in making his business one of the most successful in this vicinity. McLogan-Pearce Go. Moves Houghton, Mich., October 4. — The McLoganPearce Co. recently completed the moving of its stock and fixtures from the store formerly occupied by the concern to its new storeroom, opposite the Central Hotel on Fifth street. Manager Weidelman announces complete new stocks of talking machines and sheet music. Receiver for Radio Guild William C. Etgen, Jr., was recently appointed receiver for the Radio Guild, Inc., 256 West Thirty-fourth street, New York, by Judge Grubb. The liabilities of this firm are listed at about $20,000 and the assets at about $2,500. Factory-to-Dealer Delivery Announced by the Victor Go. Under New Plan Victor Products Will Be Shipped Direct From Factory to Dealer on Request — Charged to Jobber's Account There was announced recently by the Victor Talking Machine Co., through the medium of its distributors, a new shipping plan that provides for the direct shipment of Victor products from factory to dealer, when such shipment is specified. The goods shipped direct will be charged to the jobber's account, and the quantity subtracted from the jobber's order delivery schedule. On carload shipments freight allowances will be credited by the factory to an amount not exceeding the allowance that would be made if the shipment went direct to the jobber, or for a lesser amount if the location of the dealer means a shorter haul. No factory freight allowances will be made on less-than-carload lots and direct shipments will be made only to single consignees. This new direct shipment plan is a distinct innovation, and is introduced as a form of dealer service after mature consideration. It is believed that the plan will prove of distinct advantage to many dealers in providing quicker service on an economical basis. It will also be calculated to relieve the jobbers' organizations of considerable work. Melody Shoppe Opened Ft. Wayne, Ind., October 6. — The formal opening of the Melody Shoppe, 117 East Wayne street, was held recently and attracted a large audience. This new music store is owned and managed by H. Lloyd Grosvenor, prominent in local musical circles. The store is modern in design and equipment, the front having been made into a music salon and the rear equipped with demonstration booths for the display of phonographs and pianos which the concern is featuring. New Models BRISTOL Radio Receivers Incorporating the Patented Grimes Inverse Duplex System Watch for further announcements in all leading radio publications. Improved Bristol Audiophone Loud Speaker — gives greater volume, is more sensitive and still maintains its round, full tone and its distinctive freedom from distortion. Ask for Bulletin No. 3017 -BS. Manufactured by THE BRISTOL COMPANY WATERBURY, CONN. Grimes System Insures Natural Tone Quality