The talking machine world (July-Dec 1924)

October 15, 1924 THE TALKING MACHINE WORLD 41 Columbia Recording Staff Secures Stove Pipe No. 1 Sings the Old-time Favorites in a Manner to Enthuse Many Users of Records The charm of the old and familiar on phonograph records is still an abundant source of demand for the dealer. People like, and will buy in surprising quantities, songs they and their parents before them have always known. It is found, too, that these selections are liked best as played or sung in the familiar way. A fiddler, banjoist, harmonica or guitar player, as old-fashioned in technique as the selections themselves, will outsell a high-class orchestra when playing "Turkey in the Straw" or "The Arkansas Traveller." The Columbia Phonograph Co., recognizing this demand, already has on its roster an imposing list of typical old-timers, and it announces that records released by this class of musicians have been selling in most satisfactory volume for many Columbia dealers. A recent addition to this group of recording talent is Stove Pipe No. 1. His real name is Sam Jones, but he is much better known to his public by the latter title. Stove Pipe No. 1 hails from out Cincinnati way, where he is a favorite performer at the nearby Summer resorts. He sings the old favorites, accompanying himself on guitar or banjo, with a most impressive harmonica to fill in the gaps between vocal choruses. The result is the favorite old airs, known to all Americans as part of their national heritage, played in such a way as to cause a pleasant reminiscent sentiment. Stove Pipe No. 1 has played a record to be released in the regular November list, to go on sale at Columbia dealers during this month of October. It is "Turkey in the Straw," coupled with "Cripple Creek and Sourwood Mountain." M. I. S. Go. Issues Booklet Showing Ad Illustrations The Musical Instrument Sales Co., Victor distributor, of New York, has just issued its third edition (1924-1925) of "M. I. S. Victrola Illustrations." The booklet, which contains twentytwo pages of illustrations of Victrolas for dealers' advertisements, shows the endless variety of cuts at the disposal of retailers who desire to make their publicity more effective. Each illustration is in itself the basis on which the appeal of the advertisement may be built. For example, there are illustrations which show the Victrola in use during all of the holidays, during the Winter, at parties, in camp, for dancing, as a form of education and entertainment for children, on auto trips, etc. This service is extended exclusively to one Victor dealer in each city and the M. I. S. Co. exacts but a nominal charge for the cuts and mats, which barely covers the cost of making them. Strand Temple of Music Adds Three Departments Albany, N. Y., October 8. — The Strand Temple of Music, 121 North Pearl street, recently added radio, musical merchandise and sheet music departments to the talking machine lines carried by the store. The new departments are complete in every detail and leaders in each field are being carried. Large advertisements were inserted in all the local newspapers announcing the new departments and Manager Al. Edelstein has issued invitations to all the patrons of the store to visit the warerooms and inspect the added lines. A complete line of Victrolas and records is carried and this department, together with the new lines, places the Strand Temple of Music in the forefront of the most modern and complete stores in eastern New York. F. A. D. Andrea, Inc., Issues an Interesting Volume F. A. D. Andrea, Inc., New York, manufacturer of Fada radio receiving sets, parts and equipment, recently issued a most comprehensive and valuable volume of seventy pages entitled "How to Build a Fada Neutrodyne Radio Receiver." This book supersedes the successful thirty-two-page Fada "How to Build It" published last year. The volume has been prepared after much study and thought and covers both the construction and operation of a neutrodyne radio receiver, including a discussion of all possible receiver trouble and remedies and should prove invaluable to the dealer as well as the consumer of radio receiving sets for the information it contains. There are numerous illustrations of the various parts employed in the construction of the Fada neutrodyne, so that anyone purchasing a complete set may, by a careful study of the contents of this book, gain a most complete understanding of the construction and operation of the neutrodyne circuit and comprehend clearly certain phases in the operation of sets which might otherwise be unintelligible. The dealers should welcome this book as a material aid in merchandising Fada sets. Telegraphon Corp. Chartered The Telegraphon Corp. of America, New York, was recently incorporated at Albany, with a capital stock of 5,000 shares of preferred stock, $100 par value, and 25,000 shares of common stock at $1.00 par value, giving an active capital of $525,000. The company manufactures sound recording machines. The incorporators are A. B. Seigel, J. H. Keim and W. S. Keith. The Toledo Mechanical Appliance Co. was recently incorporated in Cleveland with a capital stock of $5,000. The incorporators are Frank B. Niles and William E. Vogt. Here with a loaf of Bread beneath the Bough A Flash ofWine.ABook of Verse —and Thou. Besides me singing in the Wilderness — • And Wilderness is Paradise enovJ. MELCO SUPREME RECEIVER Tuned Radio Frequency A five-tube receiver that embodies every feature demanded by the most discriminating enthusiast for perfect radio reception. The Melco Supreme really amazes in its performance any time and any place. Write for detailed literature and our jobbers' propositio?i. AMSCO PRODUCTS Broome & Lafayette Sts. NewYoikCity. INC.