The talking machine world (July-Dec 1924)

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The Talking Machine World, New York, October 15, 1924 cALL THE zJVWSIC OF ^ALL THE WORLD Iffie Netti Columbia is superior mechanically O 0 0 It starts itself. As you move the tone-arm over to place the needle on the record the motor starts the turntable. No adjustments — the exclusive automatic start takes care of everything. It stops itself. Regardless of what make of record is played, the turntable stops after the selection is finished. No previous adjustment or setting. The patented automatic stop device is never failing and fool-proof. The New Precision Motor runs so smoothly that it insures perfect pitch of the tone. It is noiseless — strong — durable. Speed never varies. The bronze and brass bearings act like jewels in a watch. Acknowledged to be the finest phonograph motor the industry has ever seen. The regulator of the New Columbia can be locked. Dealers will appreciate this, because it prevents customers from tampering with the speed of the turntable. Take advantage of this exclusive device. The perfect oiling system insures longer life of the motor. It is such a simple matter to oil the motor that every customer can be persuaded to attend to this important matter. As a result the phonograph will perform far better and thus maintain its owner's appreciation. COLUMBIA PHONOGRAPH CO., Inc., 1819 Broadway, New York Columbia PHONOGRAPHS AND|^3a\ NEW PROCESS RECORDS