The talking machine world (July-Dec 1924)

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The Talking Machine World, New York, October 15, 1924 o4 L L THE ^MUSIC OF cA L L THE WORLD Here are the reasons Qhe NEW Columbia has superior Tone " " " O 0 The New International Reproducer is a marvel of naturalness. The tone it creates is preferred by the majority of music lovers. It permits an ideal amount of volume. Excessive vibration is absorbed by the tiny shock absorbers of the new reproducer. As a result blare, blast and shrilling are prevented. Convince yourself of this by playing the record of a lyric soprano. The bayonet tone-arm of straight, spun brass allows tone to expand without distortion. The new tone amplifier permits only the actual and correct number of waves. The tone-control leaves are built on the pipe organ principle — the only correct system. No sound confusion from vibration in horn walls. No filtering of the tone through fabric or lattice work. Sound comes forth in just the volume you want it. These features — reproducer, tone-arm and tonecontrol leaves, reproduce the voice and sound of the instrument exactly as they are. A soprano is a soprano — not a contralto; a violin is a violin — not a cello. Hearing is believing. COLUMBIA PHONOGRAPH CO., Inc. 1819 Broadway, New York Columbia PHONOGRAPHS AND/^S\ NEW PROCESS RECORDS