The talking machine world (July-Dec 1924)

50 THE TALKING MACHINE WORLD October 15, 1924 New Haven Dealers Use Trucks as Canvassing Aid Aggressive Methods of Columbia Dealers Profitable— Dixwell Music Shop Opened New Haven, Conn., October S. — Avrutin's Drug Store, West Haven, has moved into its new quarters where it is displaying the Columbia New Process records and new Columbia phonographs. Miller's Music Shop, 144 Congress avenue, this city, has purchased a new truck for outside sales work. Lewis Miller reports great success selling the new Columbia phonographs. The Dixwell Music Shop has opened a new shop featuring Columbia New Process records and the new Columbia phonographs. Anthony Collela and Harry DeAngelis are the owners of this new store. Amendola Bros., 164 Wooster street, have just purchased two new Dodge trucks for outside sales work. These live-wire phonograph merchants are great believers in truck sales work and have used this method of reaching prospective phonograph buyers for the past five years. The introduction of the new Columbia phonographs has met with unusually good results. Dean David Smith, 219 Elm street, located in the heart of Yale College, reports excellent sales to the college students, their favorite artists being the California Ramblers, the Little Ramblers, Paul Specht and Ted Lewis. Mr. Smith states that the New Process Columbia records are being demanded bv his trade. New Display Card for Victor Tungs-Tone Needles Attractive Feature Publicity Designed for Dealer Use Just Issued by the Victor Co. The Victor Talking Machine Co. has just issued to its dealers an attractive new display card featuring the Victrola Tungs-tone needles, Silent Motors Model S. S. Here is proof of real Quality— Returns for any and all causes less than J of 1% of all motors Skilled Labor Best Material Intelligent Construction Rigid Inspection FACTS— Not wordy descriptions — Count We welcome your test of our motors Detailed Information Upon Request The Silent Motor Corporation 321-323-325 Dean St.— Brooklyn, N.Y.-Sterling 4861 MICA DIAPHRAGMS Absolutely Guaranteed Perfect We get the best India Mica directly. We supply the largest Phonograph Manufacturers. Ask for our quotations and samples before placing your order. American Mica Works 47 West St. New York and designed to attract public attention to those needles and their desirability in connection with the playing of Victor records. An outstanding feature of the card is a largely magnified reproduction of a Tungs-tone full-tone needle in the actual gold finish, while at the right appear reproductions of the soft-tone, full-tone and extra-loud needles in actual size. The caption printed in white on a blue background reads: "For best results use Victrola Tungs-tone Needles on all Victor Records." Royal Elec. Laboratories Add to Factory Space Prominent Manufacturers of Royalfone Loud Speaker Take Over Entire Building The Royal Electrical Laboratories, Newark, N. J., manufacturers of head sets and the Royalfone loud speaker unit, have acquired larger quarters, made necessary by the rapid expansion of their business. This company was formed in 1921, occupying small quarters at 179 South street, but soon found it necessary to acquire more space, and in 1922 they moved to the first floor of their present building. Recently they took over the entire building at 109-11 Tichenor street, Newark, N. J., which allows them 9,000 square feet of working area. The sales office, which has been maintained at 235 Market street, will be moved to the factory and all sales will be handled from there. Royal Electrical Laboratories This company has built up its distribution until the Royalfone head sets and units may be obtained throughout the United States and in a number of foreign countries, including Canada, Cuba, Mexico, Australia, New Zealand and Sweden. Inasmuch as every head set sold carries the manufacturers' guarantee, dealers and jobbers throughout the country have found a ready market for the Royal electric product. Pointers on Road to Success One of the world's most successful retail merchants, Marshall Field, had a habit of pointing out that there were twelve things to keep in mind while working on the road to success: One, The value of time. Two, The success of perseverance. Three, The pleasure of working. Four, The dignity of simplicity. Five, The worth ol character. Six, The power of kindness. Seven, The influence of example. Eight, The obligation of duty. Nine, The wisdom of economy. Ten, The virtue of patience. Hlcven, The improvement of talent, Twelve, The joy of originating.