The talking machine world (July-Dec 1924)

52 THE TALKING MACHINE WORLD October 15, 1924 Better Business Noted in Kansas City With Opening of Fall and Concert Season How a Live Dealer Ties Up Effectively With Visiting Record Artists — New Models Please — Remodeling Jones Store Co. — G. C. Anderson Opens Branch — Radio Interests Trade and Public SPECIAL LOUD SPEAKER UNITS for Musical Instrument and RADIO Set Manufacturers Same unit as is now well known under two different names and designs on the market as high-priced and high-quality loud speakers. Not a disguised head set unit, but, operating under the Reynolds Patent No. 1,463,372, a compound lever amplification principle as well as electrically controlled magnet amplification. No batteries recpiired — amplification and tuning vernier control from front of cabinet or panel if desirable. Manufactured b3' one of the most responsible electrical concerns in the United States. A ddress A. F. WILSON 103 Park Ave. New York City Kansas City, Mo., October 7. — There has been encouraging activity in talking machine departments for the last two weeks. The Fall season here is beginning to open up in actual fact, with the commencing of the concert season. Three Victor artists appear this week at the Orpheum — Walter Kelly, Fannie Brice and the Leviathan Band. Wunderlich's, one of the most aggressive concerns here, takes advantage of these appearances in several ways. If possible, the artist is secured in advance for an appearance in the store and invitations are mailed and telephoned to customers, giving them the privilege of seeing the artist in person. Kansas City already has ten or twelve of the Victor artists scheduled for the Fall season. New Victor Model Pleases Dealers are showing much interest in the new style No. 370 upright art model Victrola just received by the J. W. Jenkins Sons Music Co. This company ordered lightly at first, but has since had to double the order, and this will perhaps not take care of the demand at this time. Jones Store Co. Remodeling The Jones Store Co., in remodeling its entire building and rearranging the store, is repainting and refurnishing the third floor of its Twelfth and Main street building for the new music department. The talking machine section will have a large share of the space. Suggests Records to Train Canaries "Records are going like hot cakes," is the comment of Manager Bessler, of the Starr Piano Co. This company is featuring the new Gennett record by the Golden Bird, singing "Souvenir" and "Spring Songs" and "Glow Worm," which it is advertising with the suggestion to "Teach your canary to sing!" A display window tie-up showed these records with placards bearing the picture of a canary bird, and under it the words "Teach your canary to sing!" Brunswick Radiola Well Received The new Brunswick-Radiola has met with more than its anticipated success since the week of, its demonstration here in September. The public's acceptance of the instrument is unprecedented in either radio or phonograph fields in Kansas City and surrounding territory. New Radio Department at Wunderlich's The Wunderlich Piano Co. has installed a new radio department for demonstration and radio broadcasting. The department is under the direction of Fred Garner and is situated on the fourth floor of the Wunderlich Building. A specimen of every Brunswick-Radiola model is displayed, and can be demonstrated at any time. A printed card accompanies each model and offers the information of its requirements for installation, prices, etc., and Radiola models are similarly displayed and demonstrated. The Wunderlich's Concert Co. will broadcast weekly from the studio through' the Kansas City Star. The first concert was given on the evening of September 15. Sales in the department have been gratifying from every point of view. Mr. Garner believes that, since radio is a musical medium, the connoisseur is eager to accept it as such and will trade with the dealer who can give him professional service. The Radio Studio of the Wunderlich Piano Co. will maintain an eighteen-hour service for the adjustment and repair of instruments purchased from the store, a service that is unusual in any retail organization, but one requisite for the particularized function of the radio. Radio in Neighborhood Shop Harry L. Trudell, of the Trudell Music Co., is realizing excellent sales in records and Victrolas. The machine with space for a radio outfit is proving a very popular one and as a result of the demand Air. Trudell expects to expand his business to include a radio department. G. C. Anderson Opens Branch George C. Anderson, of the Brunswick Shop, 1109 Walnut street, is opening a branch shop, to be known as the Brunswick Studio, at Country Club Plaza, which will be complete and ready for business by October 10. This shop will feature the Brunswick-Radiola and phonograph, as well as records and phonograph supplies of all kinds. Enjoying Foreign Record Trade Victrola records in Spanish, Mexican and Hebrew are being sold at the E. B. Guild Music Co. and, while the sale is not large, there is a noticeable demand. This company has a small clientele composed of these nationalities, who come in regularly for records in their own tongues. Portola Go. Chartered The Portola Radio Co., Wilmington, Del., was recently incorporated to manufacture cabinets. The capital stock is listed at $20,000. Industrial Exposition Display Creates Sales Musical Instrument Exhibition at Industrial Show Attracts Interested Spectators and Dan Weed's Music Shop Cashes In Pol'gh keepsie, X. Y., October 6. — Dan Weed, who manages the Dan Weed Music Store, one of the Blout chain of retail music stores in Dan Weed's Exhibit at Industrial Show New York City and surrounding territory, is a firm believer in publicity, and when an industrial exposition was staged in this city recently he decided t hat the opportunity of cashing in on the event should not be lost. Therefore, he secured space at the show and arranged a display of musical instruments which was one of the feature attractions of the event. The accompanying illustration shows Mr. Weed's attractively arranged booth, which, as nearly as possible, is a miniature reproduction of the store. The display consisted of talking machines, radio, musical merchandise and a piano. Because of the fact that many of the concerns exhibiting were presenting visitors with mementos of the event Mr. Weed had prepared a quantity of large paper carrying bags, with his name and business printed in bold type. "Most of the visitors stopped at our booth and many of them carried away these bags, which they found mighty convenient," declared Mr. Weed. "Our name on the bags carried our publicity into their homes and we consider this an excellent form of advertising. A number of sales resulted from the exhibit, which more than paid for itself." Dealers need no longer experiment with doubtful material or sell separate parts of radio antenna. Now they can satisfy and delight their customers and save themselves a lot of talk and time by selling the BRACH COMPLETE RADIO ANTENNA SET — including Brach Arrester All the necessary equipment for hooking up an antenna with radio — parts selected by experienced radio engineers approved by National Board of Fire Underwriters. L.S.BRACH MFG. CO NEWARK. N.J. US. A