The talking machine world (July-Dec 1924)

56 THE TALKING MACHINE WORLD October 15, 1924 General Prosperity in the Akron-Canton District Is Reflected in Retail Trade Better Class of Instruments and Record Demand Hold the Center of the Business Stage — Visiting Artists Aid Record Sales Through Dealer Tie-ups — New Stores and Enlargements Akron-Canton, O., October 7. — Much optimism prevails in this district as to what the Fall season holds for the retail trade. The improved trend was noticeable shortly after Labor Day when, vacation periods ended, industrial plants increased their production schedules and retail buying in general improved. While there are some talking machines being sold, they are the better-class machines and buyers are using precaution in obligating themselves to any great extent. One phase of the business which has been getting better right along is records; this class of merchandise has not slumped in recent weeks, dance records having the big call. New console models of practically all makes now on the floors are attracting much attention and tendency is for models of this style. Local distributors predict that unless buying becomes heavier within the next month there will be a rush just prior to the holiday season, as they contend retail business will pick up gradually from now until the first of the year. C. L. Chute Co. Opens New Store Columbia talking machines and records will be a featured line with the C. L. Chute Co., Xew Lexington, O., furniture dealer. Considerable floor space has been given over to the display and sales of the Columbia line. Wiedoeft at East Liverpool Sponsored by the Smith-Phillips Music Co., of East Liverpool, the Herb Wiedoeft Cinderella Roof Orchestra, of Los Angeles, Cal., Brunswick artists, appeared here for a single night's engagement at Rock Springs Park to a record crowd. Successful appearances also were made at Moonlight Gardens. Canton; East Market Gardens, Akron, and Euclid Gardens, Cleveland, attracting enthusiastic audiences. Whiteman Returning to Canton George C. Wille, head of the George C. Wille Music Co., Canton, in collaboration with Ralph D. Smith, concert promoter, has signed contracts to bring to Canton on November 3 Paul ^Yhiteman and His Orchestra for a concert in the City Auditorium. It is expected the concert will be one of the largest attended affairs held in the city building in recent years, and Victor dealers will profit through tie-ups. Has Exclusive Cheney Agency W. E. Pyle, manager of the talking machine department of the William R. Zollinger Co., Canton, announces this store has been appointed exclusive representative in Canton for the Cheney talking machine. At the recent Stark County Fair, which was attended by more than 80,000 people, the Zollinger Co. presented a most attractive display of Victor and Cheney talking machines. Miss Jane Lewis Made Manager The George S. Dales Co., Akron, announces Miss Jane Lewis, late of the May Co., Cleveland, has been made manager of the talking machine department of the store. Opens New Department Talking machines will be merchandised in the new music section of the Akron Dry Goods Co., which was opened last week. It is located on the main floor of the big store and will specialize in popular-priced merchandise. Records also will be handled. Will Hold Radio Show The Gecfrge C. Wille Co. and the StrassnerCuster Music House, two leading Canton music stores, are co-operating with the Canton Repository in the staging of a mammoth Radiola show, the equipment for which is being supplied by the Radio Corp. of America. New Stores Opened Hallet & Davis and Emerson console phonographs will be sold in Alliance by the Roath Piano Co., which firm has opened a new store at 27 South Main boulevard. The store was visited by several hundred persons when the formal opening was recently held. One of the most complete music stores in eastern Ohio has been opened at 13 Broadway, Salem, O., by the Finley Music Co. Dales Prepares for Opening Formal opening of the music store of the George S. Dales Co. is announced for October 15, 16 and 17, with an elaborate program of entertainment for each of the three days. The store has been remodeled and enlarged and under the new arrangement the entire second floor will be given over to the sale and display of Yictor, Brunswick and Cheney machines and Victor and Brunswick records. Interesting News Brieflets John B. Garver, advertising manager of the Garver Bros. Co. store at Strasburg, O., put across a nice piece of exploitation in connection with the Edison line at the annual Tuscarawas County Fair at Dover, O., recently. The entire line was exhibited, attracting wide attention. The Superior Music Parlors, for several years located at 87 South Main street, Akron, have moved to 91 South Main street. This concern handles Starr phonographs, Gennett records and Starr pianos exclusively. The George S. Dales Co., Akron, will open a complete radio section in t he newly remodeled and enlarged store early in the present month. R. M. Lamb, until recently identified with the Zenith Radio Corp., of Chicago, will be manager of the department. F. Farland Opens Store W [CHITA, Kan., October 7. — F. Farland, formerly of F.I Dorado, has taken a lease on the building at 406 Fast Douglas, and is having it remodeled as a store for the handling of musical instruments and jewelry. Ralph Waldo Emerson once said: "An institution is but the lengthened shadow of a man." Which is another way of saying that a product is no better than the institution behind it. Shrewd buyers always investigate the house with the goods. They know that water is no better than its source. You are invited to determine the responsibility of the House that builds "MASTERCRAFT"— together with the product. Two large factories with every modern facility, manned by artisans long skilled in the trade — make for quality, volume, efficiency and dispatch, — which means a wide range of "Golden Rule" Instruments— at interesting figures. Buyers are divided into three classes: the selfstarters, those that have to be cranked and those that have to be towed. Self-starters will find this a profitable connection on Fall requirements. Descriptive literature — and quotations — on request. The Wolf Manufacturing Industries (Established 1890) BUILDERS OF "MASTERCRAFT" PHONOGRAPHS QUINCY, ILLINOIS