The talking machine world (July-Dec 1924)

156 THE TALKING MACHINE WORLD October 15, 1924 ^ WHOLESALE DISTRIBUTORS ^M^fi RADIO PRODUCTS Ware Neutrodyne Receivers De Forest Reflex Sets Crosley Receiving Sets Music Master Radio Products The Jewett Superspeaker Atlas Loud Speakers De Forest Loud Speaker The Radialamp Balkite Battery Charger Brach Aerial Equipment Burgess Batteries Ray-o-vac Batteries Philco Storage Batteries Run-A-Radio Phonograph Attachments N & K Imported Loud Speakers Accessories Victrola Radio Panels i. JfEADOFF/CE~Z25HSAKATOGA ST., BALTIMORE,M.D. BRAMCffES~Wf<SH I NGTON,D.C/* PHILADELPHIA, PA.* PITTSBURG.PA. Banquet of Radio Industries (Continued from page 154) numbers among his personal friends radio executives throughout the country, and he is in close touch with the industry's activities. Address by Dr. MacMillan The last speaker, Dr. Donald B. MacMillan, needed no introduction to those present, as his fame as an Arctic explorer is world wide. Dr. MacMillan returned only recently from a trip to North Greenland and his ship, the "Bowdoin," was equipped with Zenith radio receiving apparatus. This was the first time that a radio set had been used on an Arctic expedition, and Dr. MacMillan declared that the services rendered by radio to him and his crew as their ship lay frozen in the ice above Greenland could not be estimated except by those who in days gone by had passed dreary Winters in the Arctic region cut off entirely from home. He described how a prominent Chicago broadcasting station had broadcast the voice of his sister regularly and how it was picked up aboard the marooned ship as clearly and distinctly as if no distance separated them. Dr. MacMillan again emphasized the importance of studying the variation in signal strength during the changing seasons. As an instance he related how the "Bowdoin" and its crew were unable to communicate with stations on the East Coast during the Winter, although they had no trouble in reaching a much greater distance to Hawaii. Even Pacific Coast broadcasting stations of less power than those in the East were received more clearly and regularly. Dr. MacMillan was given an ovation at the conclusion of his address, and the radio men voiced their disappointment that he did not continue his talk for at least a full hour. Retailers in Newark, N. J., Go-operate in Tie-Up Twenty-one Victor Dealers Profit by Appearance of Artists in Concert — Advertising Tieup Generates Wide Public Interest Newark, N. J., October 8. — The appearance of Waring's Pennsylvanians, the well-known Victor artists, who recently played in this city at the Branford Theatre, induced Victor dealers in this territory to arrange a most successful co-operative drive on the records made by this musical organization. L. W. Collings, of Collings & Co., Victor distributors, and the Newark Star Eagle arranged the preliminary plans for this sales campaign. The appearance of the orchestra was preceded by some unusual publicity in the Eagle, which had also arranged a public concert in Military Park the Saturday preceding the appearance of the orchestra at the theatre. This aroused unusual interest and was the means of giving both the orchestra and the theatre some profitable publicity. Twenty-one Victor dealers in Newark and adjacent territory inserted a full-page advertisement in the Newark Star Eagle announcing the appearance of the orchestra. In addition, 100,000 postcards carrying a similar announcement were forwarded to the mailing lists of these dealers. Several of the music publishers, including Leo Feist, Inc.,. contributed the publicity material for window and counter displays, and the week's intensive sales drive was undoubtedly carried out on a broader scale than has ever before been arranged in behalf of one popular musical combination in a local appearance. Latest Figures on Exports and Imports of "Talkers" Figures on Exports Show Substantial Increase for the Eight Months Ending in August — Interesting Data on Exports and Imports w 3l ITALIAN MATRICES FOR SALE THE ITALIAN BOOK CO. 145-147 Mulberry Street New York, N. Y. Has just received a number of Samples of Phonograph Records, Mostly Popular Songs Recorded in Italy by the best artists and can supply the MATRICES WRITE FOR PARTICULARS = 31 Washington, D. C, October 6. — In the summary of exports and imports of the commerce of the United States for the month of August, 1924 (the latest period for which it has been compiled), which has just been issued, the following are the figures bearing on talking machines and records: The dutiable imports of talking machines and parts during August, 1924, amounted in value to $22,542, as compared with $71,654 worth which were imported during the same period of 1923. The eight months' total ending August, 1924, showed importations valued at $276,479, as compared with $513,839 worth of talking machines and parts during the same period of 1923. Talking machines to the number of 5,488, valued at $193,497, were exported in August, 1924, as compared with 5,242 talking machines, valued at $199,249, sent abroad in the same period of 1923. The eight months' total showed that we exported 45,451 talking machines, valued at $1,753,033, as against 40,007 talking machines, valued at $1,587,209, in 1923. The total exports of records and supplies for August, 1924, were valued at $146,902, as compared with $99,418 in August, 1924. The eight months ending August, 1924, show records and accessories exported valued at $1,204,105, as compared with $931,491 in 1923. The countries to which exports were made in August, 1924, and the values thereof are as follows: France, $70; United Kingdom, $10,998; other Europe, $7,739; Canada, $16,420; Central America, $7,911; Mexico, $7,327; Cuba, $14,306; Argentina, $16,908; Chile, $988; Peru, $1,162; other South America, $34,109; China, $1,599; Japan, $13,902; Philippine Islands, $3,092; Australia, $32,111; New Zealand, $14,619; other countries, $10,146. Publicity Drive on Regal "Little Tot" Records Regal Record Co., Inc., 20 West Twentieth street, New York City, is now placing four of the "Little Tot" records in its popular-priced albums instead of three as heretofore. These albums and the accompanying individual records, which were so popular during all of last year, seemingly are in greater demand than ever. With the announcement of an increased number of records in each album the Regal Co. has arranged a publicity campaign of wide scope in order to further exploit these products. The company will shortly issue a new "Little Tot" catalog, which now comprises over ninety selections and which is constantly being added to. The latest of these are known as "Playtime Records," which contain all the popular nursery rhymes, songs, stories and games. Vincent Lopez and Band Filling Many Engagements Vincent Lopez and His Hotel Pennsylvania Orchestra, exclusive Okeh artists, are headlining in the "Greenwich Village Follies," now playing at the Shubert Theatre, New York. With his usual initiative, Mr. Lopez is accomplishing three and four engagements at one time, for in addition to playing at the Hotel Pennsylvania and the "Greenwich Village Follies," he is also appearing at the Piccadilly Theatre, recently opened in New York. For a period of ten days Vincent Lopez and his orchestra also played at the Roseland, one of New York's most popular dance palaces, and with all of these engagements it is fair to assume that Mr. Lopez has been kept busy.