The talking machine world (July-Dec 1924)

158 THE TALKING MACHINE WORLD October 15, 1924 Nightly Concerts at Victor Showrooms Attract Crowds Concerts at Atlantic City Victor Showrooms Comprehensive in Scope — A Powerful Force in Spreading the Message of Music Atlantic City, N. J., October 9— The concerts given every evening at the auditorium of the Victor Talking Machine Co.'s showrooms at 1731 Boardwalk, here, are proving very successful and are attracting thousands of pleasure seekers at this famous resort. From both an entertainment and an educational standpoint, the programs leave nothing to be desired. They are remarkable in their comprehensiveness and are so arranged that they have an appeal for everyone. The interesting explanatory talks given in conjunction with the concerts have caused the most favorable comment. An idea of the variance of the programs may be gleaned from the following: On September 23 the subject was "An Hour With the World's Greatest Pianists" — delightful as entertainment and informative in showing the manner in which Victor records can give perfect interpretations of the playing of the world's leading artists. On September 27 a model program for the home was given — a balanced musical treat of vocal and instrumental numbers. The series of concerts given last week was typical of the weekly offerings. On Monday, "An Operalogue — Madame Butterfly"; Tuesday, "The Lure of Spanish Music"; Wednesday, "The Mysteries of Record Making"; Thursday, "An Operalogue — Rigoietto"; Friday, the Victor weekly releases, and on Saturday, "Italy, the Land of Song." This work, which is being done at a great cost by the Victor Co., cannot help but be of the greatest assistance to Victor dealers in stimulating interest in record sales and giving Victor owners information which will allow them to gain a maximum of pleasure from their instruments. Similar work on the part of the dealers undoubtedly would have its return in considerably increased profits. U. S. Music Co. Enlarges New York Warerooms Practically Doubles Space Available for Handling of Stocks for Purpose of Giving Prompt Service to Dealers in East The steadily increasing business being handled by the Eastern warerooms of the United States Music Co., at 122 Fifth avenue, New York, of which George H. Bliss, vice-president, is in charge, has made it necessary for the company to practically double its floor space at that address, thus making the third time in two years that it has been forced to expand its facilities. It is stated by Mr. Bliss that since the price reduction on United States music rolls went into effect last Spring the demand has increased with a rapidity that surprised the company. When it was found that more space was necessary for the purpose of carrying a larger stock, it developed that a concern with quarters on the same floor was about to move, and the United States Music Co. succeeded in taking over the lease. The space now available with the addition is approximately 8,000 square feet. Through an arrangement that has been made with the American Express Co. rolls shipped from the Chicago factory reach New York on the second day from date of shipment, which makes possible the giving of prompt service to dealers in the East, direct from the New York warerooms. Vocalion Record Artists Being Heard in Recital Colin O'More, Raisa and Rimini and Other Prominent Singers Appear Before New York Audiences During Current Season A goodly number of Vocalion record artists have been appearing and will appear in concert and recital in New York during the present season. Among the first was Colin O'More, the popular tenor, who gave a very pleasing recital at Aeolian Hall on Ocober 5. Others include Rosa Raisa and Giacomo Rimini, noted opera stars, who will be heard at Carnegie Hall on October 18; Elena Gerhardt, the German lieder singer, who will appear at Aeolian Hall on November 2 and November 30, and Vladimir Rosing, Russian tenor, who will be heard at Carnegie Hall on October 20. The appearances of the several artists are well advertised in newspapers and elsewhere, and a number of Vocalion record dealers have been quite wide awake to the opportunity of tying up with the concerts given by the various singers. Audak Co.'s Sales Staff Constantly Expanding The Audak Co., 565 Fifth avenue, New York city, manufacturer of the well-known record demonstrating product bearing the name of the company, has in recent months added to its sales force. The increased interest by retailers in the Audak demonstrators called for additional traveling representatives in order to properly cover territory. Maximilian Weil, president of the company, states that, despite the fact that they have added to their sales personnel, they have by no means completed the sales staff. He says that good men can still find room in the Audak organization. The company plans a further extension of its activities and in the coming months its sales force should find a most fertile field of prospects. On October 11 Paul Spccht presented Harold Oxley and His Cinderella Ballroom Orchestra at the grand opening of the Cinderella Ballroom, Forty-eighth street and Broadway, New York City. 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