The talking machine world (July-Dec 1924)

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164 THE TALKING MACHINE WORLD October IS, 1924 Trade Conditions in Louisville Better Than They Have Been in Some Time All Lines of Merchandise Are Enjoying a Satisfactory Demand — Retailers and Wholesalers in Optimistic Mood — Herman Straus & Sons Co. Improves Store — Gibson Bros. Expanding Louisville, Ky., October 8. — The talking machine trade in this city and surrounding territory is in a far more satisfactory condition at this time than it has been for some months past, and is much better than it was at the same time a year ago. The activity is not confined to any one class of merchandise, but talking machines, records, radio receivers and accessories are all part and parcel of the increased demand. Dealers are generally agreed that September business, while satisfactory in every way, is but the forerunner of a very good Fall and Winter business. Many dealers who have not added radio departments are preparing to do so and are experimenting to see which sets they should carry to best serve the needs of their customers. Good Record Business Record sales have been particularly good throughout the year, and even during the Summer months the record departments of the various stores showed consistency as regards sales volume. The greatest demand is for the popular type of record, although standard and classical records are moving satisfactorily. A. Hauber & Son, Edison dealers, state that the only difficulty with the record department is securing enough records to supply the demand of Edison owners. Satisfactory Outing Portable Sales The Belknap Hardware Co., distributor of the Outing portable talking machine line, reports that there has been a consistent demand for this instrument. Dealers supplied by this company report that the business done in Outing portables during the Summer months formed a good percentage of their total sales, and the continued demand for these instruments during the month of September indicates that there has been no abatement in the popularity of the portable with the buying public. 30 Per Cent Sales Gain Ben. L. Lowenthal, president of the Louisville Music & Radio Co., expresses himself as being entirely satisfied with the trend of business in both lines. There has been an increase in gross business of the company of about 30 per cent over last year, with the major share of this increase going to the sales of talking machines. The radio department is also showing a marked increase over the Fall period of 1923 and records are also selling well, although Mr. Lowenthal feels that there is room for a marked improvement in this department, the reason for it failing to come up to expectations being not a decline in interest in the talking machine, but an absence of "natural" hits. Planning to Add Radio P. I. Burks, of P. I. Burks & Co., states that business is on an upward trend, each month seeing a steady and consistent improvement. This company has not as yet taken on radio, contenting itself with the sale of cabinets, but it is preparing to take on a complete line of radio receivers in anticipation of an unusually brisk Winter business. Inquiries Indicate Busy Season One of the chief reasons for the optimism of the dealers is the amount of interest shown by the public during the month of September in all departments of the business. This interest manifested itself in the form of "shoppers" who visit the stores and make inquiries concerning the various talking machines and radio receivers. While a great number of these prospects have not as yet signed on the dotted line, the fact that they called indicates a return in interest and the dealers feel certain that the coming months will see an even greater volume of business than was enjoyed during September. Audak Equipped Herman Straus & Sons Co., of this city, is equipping its talking machine department with the Audak record demonstrators. Several of these were tried out some weeks back, with the result that sales were increased substantially through their aid. Gibson Bros. Expanding Gibson Bros., of Middlesboro, Ky., recently leased the premises formerly occupied by a poolroom and are renovating the store, prior to opening another music store. W. H. Gibson will continue the management of both stores. Victor, Edison and Columbia lines will be carried in addition to complete stocks of pianos and other musical instruments. Cameo Co. Incorporated The Cameo Music Co., New York, was recently incorporated at Albany with a capital stock of $20,000. M. J. Mintz, N. Miller and E. O. Hunke are the incorporators. a ndle handles it ' 'Master of Movable Music' 4 Years Have Proved Outing Portables Are the Best Belknap Hardware Co. Louisville Kentucky Outing Distributor Buffalo Radio Show to Have Many Interesting Features More than forty manufacturers of supplies and equipment have thus far reserved space in the big Buffalo Radio Show which is to be held in the Broadway Auditorium November 17-22, inclusive. George B. Bodenhoff, manager of the show, reports that enough space has now been sold to assure the expenses of the show and that the space still available is rapidly being taken up. Among the many features of the show will be a talk by Dr. Donald MacMillan, famous Arctic explorer, who has promised to come to Buffalo for a day and tell of his experiences in the Far North from the Radio Broadcasting Station which will be set up at the Auditorium. Tom Mix, Dr. MacMillan's youthful radio operator, will accompany the Arctic explorer to Buffalo. Moving pictures of the radio industry from its inception to the present time will be shown during the afternoon and evening. More than three hundred entries for the amateur radio contest have been received before any publicity had been given locally to the show, indicating that there will be close to a thousand entries in the amateur contest. Seven hundred dollars in prizes will be awarded in the form of merchandise credit slips. The show committee is made up of jobbers in Buffalo, with one of the bank cashiers acting as treasurer of the committee. Any profits that accrue from the show are to be returned to exhibitors in proportion to the amount of space taken. VAN VEEN & COMPANY, Inc. Woodworkers Since 1907 Costly experiment has taught the Phonograph Trade the importance of high-grade sound-proof hearing rooms and store fittings. Radio dealers can avail themselves of Van Veen equipment in the first instance and avoid the experimental losses of the Phonograph trade. Van Veen booths are indispensable in selling and demonstrating radio. Counters, racks and wall display cases carried in stock or made to special design. Write for estimate and catalogue. Office* and Warcroom*: 413-417 East 109th Street 'Phone Lehigh 5324 NEW YORK CITY