The talking machine world (July-Dec 1924)

168 THE TALKING MACHINE WORLD October IS, 1924 Cleveland Dealers Optimistic as Fall Buying Starts and Sales Volumes Climb Dealers Profit by Suggestions at Window Display Association Convention — Cleveland Talking Machine Co. Purchases Victor Wholesale Business of Eclipse Musical Co. — The News Cleveland, O., October 9. — The pickup in the talking machine and radio business in this section, which started the early part of last month and has steadily followed an upward slant, is due in large part to the Fall buying which starts at this time, and also to the good weather which this city has been enjoying. Sales efforts on the part of the dealers themselves are worthy of praise and are largely responsible for the better condition of the trade. Many of the dealers have turned their attention tc the advantage of having attractive display windows and the fronts of the shops have of late presented a most attractive appearance. Undoubtedly the convention of the Window Display Association which was held at the Hotel Statler recently had some influence in this connection, as many of the dealers took advantage of the opportunity of listening to a few of the sessions. Interesting information concerning the combination of light, color and motion which goes to make the most attractive displays is being put to practical use by live dealers. Cleveland T. M. Co. Absorbs Eclipse One of the most important events of the month in talking machine circles here was the completion of the deal whereby the Elipse Musical Co. was purchased by the Cleveland Talking Machine Co. The details of this transaction appear on another page of this issue of The World. Association Planning Activities The Music Merchants' Association of Ohio has lost no time in planning the work for the coming year. President Otto Grau has assembled his official slate, and under his leadership several new features will be introduced, among them being a president's cabinet of directors, who will be picked for their ability to deal with problems assigned to them. The new directors and the work they will be assigned to include: Dan F. Summey, legislation; O. F. Westerfield, membership; C. H. Yarling, publications; Otto Grau, insurance, and R. C. Williams, advertising. McMahon Piano Co. in New Home The McMahon Piano Co., Victor dealer, recently held the formal opening of its new home in Youngstown, O. This three-floor establish ment has been decorated in Chinese design for the demonstration and display of Victor talking machines, Steinway pianos and other musical instruments. The opening was widely advertised in the local and nearby papers and continued over two days. One of the chief features of the ceremonies was a dinner given by the company to representatives of the various factors with which the firm does business. Exhibits at Furniture Show The Phonograph Co. was represented at the Furniture Show which held forth here for ten days during the latter part of last month. This company had two exhibits, one featuring the Edison phonograph and the other devoted to radio. L. M. Bloom, manager, put over a number of tone tests, using local artists, which attracted considerable attention to the Edison instrument. R. R. Story Celebrates Birthday An unusual birthday celebration was planned and carried out by the associates of R. R. Story, district manager of the Conn Cleveland Co. Mr. Story, upon entering the store on the anniversary day, was greeted by all the noise which the phonographs, pianos, clarinets and other musical instruments were capable of producing. He was also greeted with a birthday cake with an enormous number of candles decorating it. Later in the day the cake was taken over to the Golden Pheasant, where some twenty friends consumed it, along with a pheasant dinner. To Stimulate Interest in Radio More direct appeal to stimulate the purchase of musical instruments and radio receivers will be used by the Dreher Piano Co. soon, when a novel entertainment will be staged in the warerooms of the company. Invitation, by mail and by advertisements in the local papers, has been extended to the people of Cleveland to hear an organ recital by radio. The receivers will be set up on the main floor of the Dreher Building, and Robert Jones, advertising manager of the company, and organist, will give a varied program. The concert will be broadcast through station WJAX. Coupons were attached to the invitations sent out. Recipients were asked to answer questions thereon, and from these it is NATtL/VNTEL/ BALDWIN RADIO * PHONOSPEAKER Uses the Phonograph for Radio Amplification NATHANIEL BALDWIN INC. Radio-Speakers, Headphones, Units, PhoneSpeakers EASTERN DISTRICT SALES OFFICE 227 Fulton Street New York City, N. Y. Villi Bootb No. 82 at the National Radio Kxposltlon Grand Central Palace, Nov. 3 to 8 Imluhlve. andle handles it ' 'Master of Movable Music' 4 Years Have Proved Outing Portables Are the Best Ohio Musical Sales Co. 1747 Chester Ave. Cleveland, O. Outing Distributor expected a considerable number of radio prospects will be secured. Outing Portables Popular The Ohio Musical Sales Co., distributor for the Outing portable talking machine, reports that there is a brisk and steady demand on the part of dealers in all sections for this instrument. A most satisfactory business in the Outing portable was done during the vacation months, and that the popularity of this type of instrument has not waned with the coming of Fall is evidenced by the number of orders. Victor Radio Cabinets Interest Howard J. Shartle, general manager of the Cleveland Talking Machine Co., Victor wholesaler, reports that there is a good demand for the combination talking machine and radio cabinets recently released by the company. Two New Vocalion Record Dealers in Cleveland The May Co. and the Taylor Co., of That City, Both to Feature Vocalion Records in Big Way — Wylie's Orchestra on Vocalion Records The newest additions to the list of Vocalion Red record dealers are the May Co. and the Taylor Co., of Cleveland, O. Both of these large organizations, the most important of their kind in Cleveland, have spacious quarters for phonographs and have extensive plans for their new Vocalion record business. Austin Wylie and his well-known Golden Pheasant Orchestra from Cleveland's most popular restaurant of that name are now exclusive Vocalion record artists. They have been making a number of dance records at the Vocalion recording studio in New York — one of which will be released during the month. Lloyd Spencer Aids Red Gross Lloyd Spencer, of the Silas E. Pearsall Co., Victor wholesaler, has accepted the post of volunteer roll call chairman for the talking machine group to cover the talking machine trade of New York in the annual Red Cross roll call which opens on November 11, Armistice Day. Mr. Spencer served in the same capacity last year with great success. The roll call is an annual event to secure funds to carry on the Red Cross relief and public health programs. Music Firm Chartered . Mulford's Music, Brooklyn, N. Y., was recently incorporated at Albany with a capital stock of $5,000. H. Sacher and J. Kriger are the incorporators. "WO UK RITE RADIO SETS WORK RIGHT" THE WORKRITE MFG. CO., Cleveland, Ohio 'WQRKimiE SUPER NEUTRODYNE RADIO SETS