The talking machine world (July-Dec 1924)

30 THE TALKING MACHINE WORLD December 15, 1924 /^\NCE again, a year nears its close — and once again the fact is proved that Quality and Value are handmaidens to Success. 1924 has truly been a banner Reflexo year, and to all whose patronage made it so, we extend heartv sincere thanks And Now— Hail 1925 May it prove a Hale 1925 for You Reflexo Products Co. Si lling Agents for W. H. Bagshaw Co. 347 Fifth Ave., New York USE (Silt TRADE MAPK *&mc CERTIFIED PHONOGRAPH Needier. How the GardnerWhite Go. Christmas Club Millions Makes Its Windows Pay Distributed to Public Successful Detroit Firm Finds It Worth While to Pay Careful Attention to Its Windows — Record Department Location Hint Detroit, Mich., December 6. — The GardnerWhite Co., one of the leading concerns in this city, which operates a very successful talking machine department, has developed the sales possibilities of its windows to a high degree by paying attention to apparently trifling details to make the completed display an effective link in its sales promotion plan. In displaying phonographs the firm always tries to place one of each model in the window, elevating the back rows so that all of the instruments can plainly be seen by all pedestrians, according to O. H. MacLean, manager. Alongside of each instrument is placed printed matter showing and explaining the merits of the machine. Usually the floor is carpeted with records, both classical and popular, so that the names can be read without difficulty. No prices are quoted in the window, but circulars are distributed throughout the city which give all details. This method has proved effective in bringing people into the store and in creating sales. Another interesting feature of this establishment in connection with its record department is that it is located in the rear of the store. This compels record customers to walk through the entire department before they reach the record service counter, giving them an opportunity to observe the other merchandise carried. Second Radio and Phonograph Festival at Wanamaker's Large Crowds Visit New York Store to View Interesting Radio and Phonograph The Second Radio and Phonograph Festival of the John Wanamaker New York store was held the latter part of last month. The event, which lasted a week, was featured by daily concerts in the Wanamaker auditorium, at which stars of the broadcasting and phonograph world appeared. The entire warerooms were given over to attractive displays of radio receiving sets and the latest models of talking machines. Among the radio sets exhibited were the entire Radiola line, including the super-heterodyne; the Stromberg-Carlson neutrodyne, the Ware neutrodyne, the Sleeper Monotrol, the Dynergy receiver and the De Forest sets. Especially interesting was a display showing the upward trend in phonographs, exhibiting the instruments popular in 1898, 1906 and the present-day art models. The Victrola, with space for the insertion of a radio panel, was also featured. Near the entrance to the talking machine display rooms a miniature automobile was placed, with a sign attached reading "You 'Auto' Have Music in Your Home." This display was made entirely of Victor products, two table models of Victrolas forming the body of the car, Victor records the wheels and springs, needle boxes and other parts being utilized to complete the display. The phonograph exhibit also included the Brunswick-Radiola, Adler Royal and the Sonora and Cheney lines complete. Attention was called to Victor records through an attractive setting entitled "Voices of the Presidents," which featured records made by former Presidents Roosevelt, Taft, Wilson and Harding, with pictures and descriptions of the records and footnotes of the times and conditions at the time the record was made. The Festival was a success, with large crowds attending the concerts each day, and a large number of prospects for radio sets and talking machines were secured, in addition to a number of sales being completed on the floor. Many People Planning Purchase of Gifts With Money — Opportunity for Dealers Christmas clubs will distribute more than $250,000,000 within the next three weeks to over 6,000,000 members, Herbert G. Rawll, president of the Christmas Club Corp., reports. The Christmas savings have grown from $28,000,000 in 1914 to the present sum, which is almost ten times that amount. The Middle Atlantic States have saved $94,282,200 through these clubs, the total for New York being $48,000,000, of which the city is represented by $25,000,000. The Bank of the Manhattan Co., New York, has the largest Christmas Club, with 65,000 members and savings of approximately $3,000,000. Art Gillham Makes His First Columbia Record Art Gillham, the "Whispering Pianist," widely known through his radio broadcasting, recently made his first recording for the Columbia Co. of Art Gillham two of his favorite selections — "How Do You Do?" and "Way Out West in Kansas." Mr. Gillham is called "The Whispering Pianist" because when he broadcasts he practically whispers into the microphone. His voice, as radio fans know, carries perfectly through the air and his records are also remarkably clear. This record is scheduled for special release. 5 RADIO 8 DEALERS* TALKING MACHINE DEALERS, PIANO DEALERS. Etc. Get our new No. 26-R Catalon and Wholesale Price List. Dealers who have tills say It Is the finest and most complete Radio Catalog they ha\o ever seen. All standard quality "tried and proven" lines listed. Discounts liberal. A real policy of merchandising backs up our Catalog, our Dealers and our Salesmen, viz. — "Wholesale Only." Send quick for this Catalog: and try us on your next order, l'rompt shipments guaranteed. 1 OHIO RUBBER 228 W. 7th St.Cincinnati