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December 15, 1924
THE TALKING MACHINE WORLD
31
Which would your customers
rather buy?
This ? —
"WITHOUT ACCESSORIES "
Radio instrument Loud speaker Qround clamp
Antenna wire Window lead in Antenna spring
Connection tvires Mechanic's labor Hammer
Clips Storage battery Nails
Lightning arrester "B" batteries Screws
Insulators Tubes Staples Separate price for each of these items, plus your time.
DE FOREST D-12 RADIOPHONE Complete in one unit, with everything necessary to use it immediately — all at the one initial cost. Prices according to cabinet finish and batteries.
With dry batteries
In Fabrikoid cabinet $161.20 In Mahogany cabinet ....... 176.20
With storage batteries In Fabrikoid cabinet . . . • . . $180.00 In Mahogany cabinet 195.00
or this?
In the De Forest D*12 you sell a complete unit
SOME of your customers think it is fun to hook up a radio set, to string antenna from tree to house, to connect ground-wire. At least it is fun if they are mechanically minded.
If they are not, and want an instrument which is ready to operate when they buy it and which is based on the highest kind of engineering skill, what they want is a De Forest Radiophone.
No need for a customer to ask "How many extras must I buy? "or "How much more will accessories cost ? " when you show him a De Forest.
With a De Forest you sell every needed accessory. Your customer wastes no time in buying; you waste no valuable time or effort in selling parts, batteries, wire, etc. And because he buys the De Forest as a self-contained, complete unit, your customer can use it as soon as you install it in his home. Your work is quickly done. Your customer will be pleased with your service.
The De Forest Radiophone is based on the highest engineering skill. It is an instrument that the owner can use — and be proud to demonstrate to his friends. It is the leader in the field and has a clear, natural tone almost beyond belief — and it is remarkably selective.
The De Forest D-12 is easily movable from room to room. It doesn't need either antenna or ground connections, or attachment to outside batteries. The D-12 is an instrument whose self-contained qualities and performance will appeal to thousands of prospective customers of yours. And it stamps you as a merchant ever on the alert to give your customers the best possible service.
There is still an opportunity for a few responsible, progressive merchants to become De Forest agents and build a greater business by selling De Forest instruments and parts. Write to us today for full information.
DE FOREST RADIO COMPANY, Jersey City, N.'J. Also makers of De Forest Tubes — the " Magic Lamp" of Radio
De FOREST RADIOPHONE
REG. U. S. PAT. OFF.
REC. U. S. PAT. OFF.