The talking machine world (July-Dec 1924)

December 15, 1924 THE TALKING MACHINE WORLD 35 Distributors' Conferences Productive of Ideas Freed-Eisemann Calls Frequent Meetings to Discuss Sales Promotion Ideas In conformity with its policy of frequent conferences the Freed-Eisemann Radio Corp. is arranging distributors' meetings in various parts of the United States, at which a member of the sales staff or the executive management is always present. The last meeting of this character was the meeting of the middle Eastern States distributors at the Emerson Hotel, in Baltimore. Just previous to that a conference was held in Des Moines. These meetings in various parts of the country are attended by distributors representing all contiguous territories. Such meetings are also a feature at the various radio shows. The co-operation of the distributors in this plan has proved exceedingly valuable. Many interesting sales problems have been presented, discussed and solved at these deliberations. In addition to this the main office of the Freed-Eisemann Corp. in the Sperry Building, Brooklyn, is constantly in touch with all the distributors throughout the United States and beyond. Special "dealers' helps" bulletins are issued at frequent times. All other methods of promotion adapted to radio merchandising are included in this service. General Phonograph Corp. Issues Album Window Poster The General Phonograph Corp., New York, recently sent to Okeh dealers a Christmas booklet, urging all dealers to concentrate on the sale of album sets as the logical Christmas gift. Six album sets have been prepared, each consisting of three double-faced records contained in a black leatherette album imprinted in gold and bearing on the inside front cover an interesting and comprehensive history of the composition. The sets are "Symphony in B Minor," Schubert's "Unfinished Symphony," "Der Freischutz," "Carmen," "Imported Recording" and "Orchestral Selections from Wagner," all of which are imported Odeon recordings. The sixth album is comprised of six fairy tales by the famous children's author, Elsie Jean. The inner pages of the booklet are in the form of an attractive Christmas window poster, printed in red and black and featuring the "Unfinished Symphony of Schubert" album set. Daniel Castellanos, Inc., Moves to New Quarters The stock of records destroyed by fire in the store of Daniel Castellanos at 4 South street, New York, has been completely replaced and a new store was recently opened at 1 South street with an additional entrance at 61 Whitehall street. This store, which does practically 100 per cent talking machine record and player music roll business, is admirably situated, being adjacent to the terminals for three elevated lines, the street car depot and the South Ferry terminal. It is also easily reached by subway. A stock of 50,000 records is carried, with Spanish records featured. The line, in addition to possessing records in every one of the dialects of the many provinces of Spain, features the records of the following countries: Mexico, Peru, Chile, Argentina, Cuba, Porto Rico and Portugal. The store advertises heavily in La Prensa, the Spanish daily with a nation-wide circulation, and through this medium a large mail-order business has been built up. Robert Basserman, formerly manager ' of the record stock department of the wholesale division of the Columbia Phonograph Co., is manager of the store. Columbia phonographs and records are featured, and other record lines carried include the Okeh, Gennett and Odeon. H. B. Leach Transferred to the Pacific Coast Appointed District Sales Manager on Pacific Coast of Multiple Electric Products Co. H. B. Peach, formerly in charge of the Baltimore office of the Multiple Electric Products Co., Inc., was recently made district sales manager of that company's interests on the Pacific Coast. Mr. Leach is making his headquarters in the company's new branch office in the Rialto Theatre Building, San Francisco, Cal. The Multiple Electric Products Co., Inc., is the manufacturer of the well-known Atlas radio reproducer. This loud speaker is being distributed by a large number of music dealers, who find it a meritorious attachment for using the talking machine amplifying horn. The Multiple Co. also manufactures a loud speaking horn. The Brown Radio Corp., New York, capital stock $50,000, was recently incorporated at Albany by A. Scheret, A. and S. Brown. New Jewett Distributors Appointed in New York The North American Radio Corp. and the Times Appliance Co. Will Represent Jewett Radio & Phonograph Co. in Metropolitan Area The North American Radio Corp., of New York City, has taken on the Jewett line of quality products, including the Jewett "Superspeaker," the "Micro-Dial," "Parkay Cabinet" and the "Vemco" loud speaking unit, and is planning for greatly increased activities in the radio field during" the coming year. This progressive house has an advertising campaign now in progress which is going across in a big way, according to reports from headquarters. The Times Appliance Co., also of New York City, has joined the Jewett distributor forces. Now with this connection of one of the finest New York jobbing houses the Jewett Radio & Phonograph Co. has gained for itself an impressive representation in the New York metropolitan area. MELCO SUPREME— the "Open Sesame" that reveals the priceless treasures of the air! Melco reception is to the ear, like a great, masterly-cut gem to the eye. Clear, Flawless, Supreme. Ready for Distribution January 1 , 1925. IV rite for interesting literature MELCO SUPREME RECEIVER TUNED RADIO FREQUENCY If^AMSCO PRODUCTS inc. Broome & Lafayette Streets.N.Y