The talking machine world (July-Dec 1924)

76 THE TALKING MACHINE WORLD December 15, 1924 THE INSTRUMENT OF QUALITY CLEAR AS A DELL Below are shown just a few of the Sonora period models for Fall. Of highest quality throughout, and priced moderately, these models represent splendid values and are exceptionally salable. Handling the Sonora line will be your best assurance of a profitable Fall Season. Why not get in touch with us to-day? Saginaw $100 Marquette $125 Serenade $150 Argyle $235 Queen Anne $250 Sonora Phonograph Co., Inc. New York City Export and Canadian Distributors C A. RICHARDS, INC. New York City San Francisco Retailers Interested in Preparations for Annual Music Week Effective Tie-ups With Visiting Artists and Holiday Campaigns Stimulating Business — Portable Demand Continues — Planning Broadcasting Station — Other Trade Activities of Month San Francisco, Cal., December 12. — This city's fifth annual Music Week will be held May 1723, 1925, at the same time as National Music Week. It will be under the auspices of the City and County of San Francisco and the San Francisco Community Service Recreation League. The Music Memory contest for school children will be a feature of Music Week. Forty thousand copies of the prospectus announcing the Music Memory Contest have been sent to the public schools and 8,000 copies to the parochial schools. Preparations for the contest started in November and will continue for the next six months. The forty compositions in the contest can be secured in the form of talking machine records, sheet music or music rolls. The record numbers of the various selections were given in the prospectus. In speaking of the part the talking machine dealer plays in aiding the contest, the prospectus reads: "If you have a Victrola, playerpiano, piano or phonograph, play these selections— if you can't play, have your friends play them. Any music store downtown, or in the neighborhood, will be glad to play them for you without obligation to purchase." Prizes and school trophies are being offered for the successful competitors. A Victrola and thirty records will go to the school team making the best score. Planning Powerful Radio Station In the very near future this section will have one of the most powerful broadcasting stations in the world, operating at 1,500 watts, under the new experimental license for super stations. The station will be connected with the General Electric Co., Oakland, and will be known as "KGO." The station will have a maximum of 5,000 watt power. Heavy Outing Demand Walter S. Gray & Co., local representatives of the Outing Talking Machine Co., state that the demand for the Outing portables is very heavy in this territory all year around, but that at the present time the holiday trade has materially increased the weekly sale of Outings of. all models. The Outing senior model is particularly popular, as its musical qualities have made a wide appeal to the buying public. This company has been distributing Outings for more than three years, and Mr. Gray recently stated that he expects to handle the product foj a good many more "three years." Effective Artists' Tie-up Two concerts were given recently by the talking machine department of the Emporium, of which Charles Mauzy is manager. Some of the leading vocalists of the "Blossom Time" company sang in the assembly hall, with an audience of 750 at each performance. The concerts were to feature the records of t he singers, and the increase in record sales was apparent immediately. Wiley B. Allen Co. Broadcasts A successful concert was recently broadcast from KPO station by the Wiley B. Allen Co. Several members of the store's organization entertained, as did several local artists. Radio fans in this section look forward to the Wiley C. Allen concerts, especially those who appreciate good music. Radio was given a great boost by the broadcasting of the California-Stanford football game on Thanksgiving. Every move was broadcast, and the radio listeners could visualize the game much better than many in actual attendance. Holiday Advertising Now Mapped Out For months past Neill C. Wilson, head of the advertising department of Sherman,. Clay & Co., and his assistants have been mapping out the Christmas Victor advertising campaign. It was launched during the first week of December. Prior to this the advertising of Sherman, Clay & Co. had given much space to "Seven Features of Victor Service," together with a timely reminder, "Christmas Is One Day Nearer." The big campaign includes four-page art sections in nineteen papers of the Pacific Coast. The first page is given entirely to a beautiful picture, drawn especially for the campaign, showing the family having a Victor Christmas. The second and third pages show, with cuts, the Sherman, Clay & Co. Victor lines, and the fourth page consists of Victor factory advertising. The keynote of this big campaign is to "Make This a Musical Christmas." Music Advertising on Sporting Page The Thanksgiving football game between the University of California and Stanford University saw nearly eighty thousand enthusiasts seated at the Stadium. Seventy thousand applications for tickets had been rejected days before on account of lack of space to accommodate everyone. However, the public was allowed to see the game from the adjoining hills. Such a live subject as the game was too good for Neill C. Wilson to let slip, and on the day of the game the sporting page of the daily newspapers in the Bay region carried Sherman, Clay & Co. advertisements. Mr. Wilson said that he figured thousands of boys and young men would read the sporting pages that day, so he composed the advertisement for them — a picture of the football field and men in a scrimmage;, a reminder: "He-men like these usually know how to play some musical instrument," and a list of seven men on the Stanford team and thirteen of the California football squad, including the assistant coach, who can and do play instruments. Each man's favorite instrument was given, followed by a suggestion that at Sherman, Clay & Co.'s stores there were young men who know musical instruments and will freely and frankly discuss them with callers. Opens Radio Department ~ Wilkes-Barre, Pa., December 6. — A new phonograph and radio department has been opened in MacWilliam's store here, and is under the direction of Bill Williams. The Brunswick phonograph and Brunswick-Radiola are featured prominently in the spacious showrooms on the second floor of the store. Mr. Williams has a wide musical following in this city, due to his singing activities, and is attracting large numbers of his friends to the new music department. A branch of the Charles Emdee Music Store, of Catskill, N. Y., has been opened at 107 Main .street, Philmont, N. Y. handle handles it' 'Master of \fn\-ahlo Mustc' 4 Years Have Proved Outing Portables Are the Best Walter S. Gray & Co. 1054 Mission St. San Francisco, Cal. Los Angeles, Portland, Seattle Outing Distributor