The talking machine world (July-Dec 1924)

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December IS, 1924 THE TALKING MACHINE WORLD 137 Dear Mr. Martin: No external battery required. Plug in same as headphones. ". . . I am anxious for you to have a good loud speaker so that the reproduction of the music will be at its best for you, so that you, as a music critic, will not be disgusted with radio music. Last wee\ I got a Thorola from the Reichmann Company of Chicago and I am so struck with this speaker that I am writing this, my first letter of endorsement of a radio part!' (Signed) L. A. NIXON General Manager. THE RADIO DEALER Retail Prices THOROLA 4 ... $25 THOROPHONE Powerplus Speaker . $45 THOROLA 6 Phonograph Attachment $15 THOROLA 9 Cabinet Loud Speaker $40 MR. MARTIN of the New York World is not the first music critic Thorola loud speaker has challenged in radio's behalf. Thorola raises radio beyond comparison with mere reproduced music. Thorola renders music itself, just as surely as instruments before the microphone. Artists pronounce Thorola "the pipe organ of loud speakers" for its matchless combination of purest tone and greatest volume, made possible only by exclusive betterments. The Thorola Controlled Mica Diaphragm embodies the most advanced acoustic principles ever applied to a radio reproducer. The Thorola Separix literally assorts vibrations, preserving the tonal blends and shades vital to real music. Thorite horn compound, itself a supreme achievement, ends "sound interference" by the horn. And theThorola Synchronizer perfectly balances Thorola in each set, just as every other circuit factor must be balanced for perfect reception. New stations are brought in pure and strong, by superior Thorola amplifying efficiency. The original music, speech or entertainment is faithfully preserved by Thorola acoustic improvements. Thorola is powerfully guaranteed to fulfill every claim by America's pioneer loud speaker manufacturer. Thorola results are unmatched at any price. Thorola has every profit feature. REICHMANN CO., 1725-39 W. 74th St., Chicago THE SPEAKING LIKENESS