The talking machine world (July-Dec 1924)

144 THE TALKING MACHINE WORLD December 15, 1924 FROM OUR CHICAGO HEADQUARTERS— (Continued from page 142) A little thing like a needle CAN "MAKE" OR "BREAK" THE FINEST RECORDING 110 S. Wabash Ave. That is why many of the leading recording studios "play back" their recordings with "TONOFONE" semi-permanent needles, which DO NOT INJURE the most delicate records, yet BRING OUT ALL THE TONES, clearly and distinctly. For the same reasons, hundreds of talking machine DEALERS use TONOFONE exclusively for demonstrating records. 8,000 dealers SELL Tonofone, because of the profits and satisfaction attached to each transaction. When you display TONOFONE in your window or on your counters it's the same as offering your customer "life insurance" on each record you sell him. For TONOFONE DOES preserve records. THE TONOFONE CO. Manufacturers Over a long period of time, and with the most painstaking experiments, a semipermanent needle, playing 20 to 40 records without injury, has demonstrated its ability to bring out every tone shading. The needle is: Qfarioforub Packed in colored display cartons, in convenient "dime and quarter" packages. Dealers profit 100% Write us or your jobber for proposition. Chicago, 111. here alone will total $20,000,000, and that is only a fraction of what will be spent buying holiday goods." Arthur D. Geisler, president of the New York Talking Machine Co., visited the Chicago office for several days around the first of the month. Will Soon Announce Loud Speaker Unit The Fletcher-Wickes Co. now has in the last stages of development its loud speaker unit and expects to make an announcement regarding its being placed upon the market within the next sixty days. Officials of the firm are taking every measure to manufacture a loud speaker which will match the high standard of FletcherWickes tone arms and reproducers. Developing Sales of Race Records The Ajax Record Co., of this city, credits its large volume of race record sales to consistent and wisely placed advertising in large measure, according to Manager Thomas Nash. The campaign being carried on through national dealer mediums is augmented with large advertisements in practically all of the leading Negro newspapers of the country. Copy and cartoons aptly devised to touch the colored sense of humor appear regularly, showing the latest releases. Reprints of these are displayed in the dealers' windows. This effective method, coupled with prompt shipment of records, has built up the business to one of extraordinary proportions within the past seven months. Krasco Mfg. Co.'s Important Announcement The Krasco Mfg. Co. is placing upon the market the De Luxe portable, a six-tube set, with single dial control. The firm is also producing a special line of phonograph-radio panels designed to fit all makes of phonographs. The Monarch portable, six-tube set, and the Monarch, Jr., four-tube set (shown for the first time at the Chicago Radio Show), have met with universal favor, according to Walter McGill, sales manager of the radio department, and at present the plant is being pushed to fill the orders. Noted Artists Entertain Piano Club Members Opera, radio and Columbia artists, in a program arranged by Jack Kapp, of the Chicago Columbia branch, entertained the members of the Chicago Piano Club at the November 24 meeting. Art Kahn, exclusive Columbia artist and director of the Art Kahn Orchestra now playing at the Senate Theatre, played several numbers. Art Linnick sang several numbers, accompanied by Herbie Mintz at the piano, and gave club members an idea of how they perform nightly at station KYW. Phil Flemming, of the Ted Brown Music Co., composer of the "How Do You Do" song, sang improvised verses at the expense of several of those pres AJAX "Blues Records MAMIE SMITH -Exclusive AJAX Artist Wide-awake Phonograph dealers, all over the country, are becoming more and more alive to the potential possibilities in the fast-growing Negro population and the musical demands of this special group. Wherever there are Negroes, Phonograph dealers can "tap" an amazingly rich market with very little effort. AJAX is a nationally advertised line, supported by the finest "blues" talent and excellent dealers' service. The Quality Race Record Some Dealers* Territory Still Open Ajax Record Company, 108 W. Lake St., Chicago, 111. Phone State 1927 ent. Charles Hackett, of the Chicago Civic Opera Co., Columbia artist, spoke upon the struggle of American artists for recognition and urged upon his listeners the fact that the musicloving public of this country could aid in elevating American art by the mere expression of a greater enthusiasm. Delfraisse Heard Europe Broadcasting stations at Rome, Italy, and Bournemouth, England, were clearly heard by E. J. Delfraisse, advertising manager of the Q R S Music Co., on the night of November 26, using his Zenith set. He reports hearing "America" from the station in Rome, and "Rigoletto" by a quartet from the Bournemouth station. Vincennes Phonograph Co. in New Quarters The Vincennes Phonograph Co., Vincennes, Ind., manufacturer of Rivoli phonographs and L. C. Samuels radio cabinets, and its exclusive distributor, L. C. Samuels, have announced the opening of permanent headquarters on the second floor of the American Furniture Mart Building, 666 Lake Shore Drive, Chicago. The new home of the company is located in the house-furnishing division and covers 800 square feet. Effective January 1 Mr. Samuels will discontinue his offices in the Republic Building, where he has been located for some time, and will remove to the American Furniture Mart Building. By the first of the year a complete showing of 1925 models of Rivoli phonographs and radio cabinets will be on display in the Furniture Mart. A complete new line has been designed, comprising seven models of phonographs in mahogany and walnut, and three combination radio cabinet models in mahogany and (Continued on page 146)