The talking machine world (July-Dec 1924)

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December IS, 1924 THE TALKING MACHINE WORLD 145 me u%* „ TABLE TYPE 16 Inches High 21 y2 Inches Wide 14 Inches Deep Just ONE Dial to Turn to Get Coast to Coast Range Just ONE Dial to Adjust to Get Perfect Tone Reception Just ONE Dial to Tune to Get the Utmost in Selectivity This new 5-tube MOHAWK Receiver with its ONE Dial Control is an invention of immense importance to the dealer who sells radios, just as it is to the customer who buys and uses a radio set. This ONE Dial idea as perfected in the MOHAWK will revolutionize the entire consumer demand for good radio sets, — because the MOHAWK with its simple ONE Dial Control will do anything any other five-tube set will do — and do it quicker, easier and better. The simplicity of tuning with just ONE Dial instantly appeals to every radio buyer, and this fact alone makes the MOHAWK sell itself in direct competition against any multiple dial set. This radio set is built primarily to operate a loud speaker and you as a dealer can handle and sell the MOHAWK with the positive assurance that it will tune out nearby stations and bring in distant ones on the loud speaker with unfailing regularity. It has a record of receiving 43 different stations in one hour. Send for copy of letter from Mr. W. A. James, Ansonia, Conn. Picture to yourself the big sales advantage of being the FIRST Dealer in your locality to offer the radio buyers this new and simplified type of Radio set. You can appreciate what that would mean in quick sales and substantial profits for you. HERE IS OUR PROPOSITION We do not ask you to take our word for these claims. Any responsible dealer can order a sample MOHAWK set. Put it in your store and test it alongside of any other radio set on the market. Compare its range — its tone quality — its selectivity and its ease of operation. Then if it does not meet and beat all competition, — if you are not fully satisfied that it is all and more than we claim— SEND IT BACK AND GET YOUR MONEY. The MOHAWK has so many superior selling features that you must absolutely see it, — hear it, — and operate it yourself before you will actually believe it. We advise you to write or wire us today for complete information. Do it . today — tomorrow may be too late. Mohawk Electric Corporation 2244 Diversey Blvd. CHICAGO, ILLINOIS ^elllohawk 5 Tube Received 16 Inches Deep Mohawk sets are a quality product through and through. Built in THREE MODELS. Each encased in a distinctive type, hand-carved Adam Brown walnut cabinet which will instantly appeal to the artistic taste of the most critical. The console models have the LOUD SPEAKER built right into the cabinet.