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JJICCEMBER IS, 1 92-f
THE TALKING MACHINE WORLD
147
FROM OUR CHICAGO HEADQUARTERS — (Continued from page 146)
artistic with merchandising value in twentyfour-sheet posters. The trade awaits with interest this latest release by the Gulbransen institution.
Deagan Chimes for Victor Co.
Last week a contract was placed with J. C. Deagan, Inc., manufacturer of chimes, bells and percussion instruments, by the Victor Talking Machine Co. for a set of eighteen Deagan chimes, to be used by the Victor Co. in its recording laboratories. The deal was closed November 29 between A. R. Barroff, Eastern representative of J. C. Deagan, Inc., and Eldridge R. Johnson, president of the Victor Co., and plans call for the installation of the chimes by January 15. These chimes are to be used in connection with all work in the Victor laboratories and are to be erected on a movable platform, which can be moved at will in recording work to bring out the true tone of the Deagan chimes.
Naturally, J. C. Deagan Co. feels highly elated
to have the Victor Co. choose these chimes in the recording of Victor records. The deal carries with it a very interesting story of how it came about through the performance of Deagan cathedral chimes.
Mr. Johnson recently made a large donation to the People's Christian Church, at Dover, Del., presenting a set of Deagan cathedral chimes tothe memory of his father, A. S. Johnson. The chimes were dedicated November 23, and both Mr. Barroff and Mr. Johnson were attending the ceremony. Mr. Johnson was impressed with the tone of the chimes, and Mr. Barroff suggested using these chimes in the Victor recording laboratories, which, by the way, use other Deagan instruments, including cathedral bells and xylophones.
Capacity of U. S. Music Co. Plant Doubled Thanks to the highest degree of factory efficiency in the production of U. S. rolls at the plant of the United States Music Co., 2934-38 West Lake street, Chicago, it has been made
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The Wolf Manufacturing Industries
(Established 1890) BUILDERS OF "MASTERCRAFT" PHONOGRAPHS QUINCY, ILLINOIS
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possible to double the output. Some time ago, when the price of the U. S. rolls was reduced to 75 cents and a larger volume of business began taxing the production department, it was at first thought by the officials of the company ,that another addition would have to be made to meet the demands. The machine department, which builds practically all the machinery used in the manufacture of U. S. rolls, began building additional machinery. In this connection improvements were made, allowing for larger quantity production, at the same time also permitting efficiency through standardization.
Beginning with the first floor, a rearrangement of the factory was inaugurated. The offices were condensed, allowing more floor room in the shipping department and stockrooms; on the second floor, the production department, twelve machines were added, which is equivalent to twenty-four single machines, and on the third floor, or finishing department, like improvements were put into effect. The capacity of the plant, with these changes, has been doubled, and the United States Music Co. is exceptionally busy supplying the present demand.
Not only are the sales departments at the Chicago headquarters, as well as at the New York offices, exceptionally busy, but an indication of the growth of the New York branch is seen in the report of the past month, which shows an increase of 75 per cent over last year. The present month is expected to be even larger, stimulated by the large holiday business which is now well under way.
U. S. Music Co. to Announce New Catalog
The United States Music Co. also announces a new general catalog, the first to show the new prices in U. S. rolls. The new catalog lists a representative catalog of Auto-Art word and instrumental rolls for standardized electric reproducing and expression pianos and a library edition of standard vocal and instrumental rolls for all manually operated player-pianos, which, combined with the well-known U. S. word and regular rolls, emphasizes the completeness of the U. S. line. The booklet is of the pocket-size edition and has ninety-two pages of U. S. rolls. The index, in the back of the catalog, lists the following, which shows the wide selection: Auto-Art, Library Edition, Word Rolls, Regular Rolls, Special List of Marches, Special List of Waltzes, Sacred Music, Bohemian, German, Hawaiian, Hebrew, Hungarian, Italian, Lithuanian, Mexican, Polish, Portuguese, Slovenian and Spanish.
New Brunswick Hall Fibre Package
Hall Fib re needles were recently placed upon the market in a package of new design manufactured expressly for the Brunswick Co. The needles are enclosed in a lavender paper envelope with a large likeness of the needle shown in yellow. H. J. Fiddelke, manager of the Hall Manufacturing Co., is optimistic concerning the return of better class records to general favor, basing his opinion upon a survey (Continued on page 148)