The talking machine world (July-Dec 1924)

1 48 THE TALKING MACHINE WORLD December 15, 1924 FROM OUR CHICAGO HEADQUARTERS— (Continued from page 147) which he recently made among the Chicago dealers. "Jazz has been riding the crest of the wave since 1916," said Mr. Fiddelke, "but the efforts of record producers and radio broadcasters are beginning to find fruit. True, the sale of jazz records is yet leading that of better class music, but demand for the latter is steadily increasing." Consolidated Co. Adds Radio at Branches The Consolidated Talking Machine Co. has ' had so much success with the wholesale radio department at its Chicago headquarters that it has decided to start similar departments at the Detroit and Minneapolis branches, and will work intensively the territory covered by these houses. Here will be featured the lines on which the company has built up its Chicago business, including the Workrite neutrodyne, the A-C Dayton sets, the Music Master speaker and Ever-ready batteries. George Bradford, manager of the radio department at Chicago, left the first of the month for Detroit, to get the new department there fully organized. Later he will go on to Minneapolis on a like mission. The company brought its salesmen in the Chicago territory to the Coliseum during the Radio Show, where they did clever and efficient work visiting the various booths of the manufacturers represented by the house, meeting the dealers there, working with the representatives of the manufacturers and impressing them with the merits of the various products, after which they would accompany the dealers to the booths of the other lines represented by the house. F. P. Dunford, the Consolidated Co.'s Illinois manager; A. F. Bennest, who travels Indiana, and J. T. McGrath, the Wisconsin man, were all actively on the job, according to President E. A. Fearn, who says that their efforts resulted in the establishment of many desirable new accounts. Widespread Interest in Sonoradio At the Illinois Phonograph Corp. Manager The Blood Tone Arm Co. Invites you to become acquainted with the merits of the Blood Radio Tone Arm We also suggest that you build for a continued demand for all your Phonograph products by its installation. Thus your Dealer will be enabled to interest even the most radical radio enthusiast in the fact that your product will act as a Radio Loud Speaker of unusual merit as well as being an admirable Talking Machine. BLOOD TONE ARM CO. 222 W. Madison St. CHICAGO, ILL. Ons-handlc ?iand!esit' 'M aster of Movable Music' 4 Years Have Proved Outing Portables Are the Best Targ & Dinner Music Co. 229 W. Randolph St. Chicago, 111. Outing Distributor Valeur was inclined to be very optimistic regarding the continued and steady growth of the demand for the Sonoradio speaker, and especially about the reception given the Sonoradio model No. 242 (combined Sonora phonograph and Ware 3-tube neutrodyne set). Sonoradio No. 241 has also proved a notable seller. These three were high features at the exhibit of the Sonora booth at the Coliseum. Here was entertained a host of dealers from California, Colorado, the Dakotas, Minnesota, Iowa, Kansas, Wisconsin, Michigan, Indiana, Illinois and Missouri, who displayed a live interest in all the radio features of the Sonora line. Q R S Speaker Goes Over Big The Mystery Speaker, extensively advertised product of The Q R S Music Co., has met with unusual favor with the dealers of the country. "The Mystery Radio Speaker is a decided success," said E. J. Delfraisse, advertising manager. "Dealers everywhere report enthusiastically of their sales and of the general favor with which the speaker is being received by the public. The question now is merely one of production." Australian Distributor Here A. H. Wills, of the important Australian house of Wills & Patan, Pty., Ltd., of Melbourne, was a Chicago visitor last month. He was accompanied by Mrs. Wills and they arc now on the last lap of a very remarkable combined business and pleasure trip. They left home last June and after having spent some time in this country, visited England and France, on their return spending another period with the New York trade and after attending to important business and visiting the Radio Show in Chicago, left for San Francisco. They expected to sail for Hawaii on November 24, and from there leave on December 2 for home. Besides doing a very large business as manufacturers of talking machines and distributors of parts and supplies, the company is a distributor for the State of Victoria for Edison phonographs and also for the product of the Brunswick-Balke-Collender Co., with whom they spent some time while in Chicago. Air. Wills states that the reports from home during his six months' absence indicated an excellent business. He also spoke eloquently of the development of radio business. His house is distributor for thirteen American firms making parts and supplies, among them being the American Electric Co. of Chicago, manufacturer of the Burns loud speaker, phonograph units, headphones and various specialties. Mr. Wills gave out the information that his company already had 300 dealers handling its radio lines in Australia and while in New York he arranged with Capt. J. W. Evarard to act as consulting engineer for his house. Talks on Northwest Conditions Charles K. Bennett, manager of the George C. Beckwith Co., Victor distributor of St. Paul, was .in interested visitor to the Radio Show last