The talking machine world (July-Dec 1924)

December 15, 1924 THE TALKING MACHINE WORLD 151 J Hartman^ producing two models, both a four and five-tube set. The Colonial model 16 is a five-tube receiver employing two stages of tuned compensated radio frequency amplification and two stages of audio amplification. The model 17 is a fourtube receiver, employing one stage less of radio frequency amplification, but, like model 16, two stages of audio amplification. The construction and design of the sets is such that all possibility of howling and squealing noises is eliminated. Both models operate on dry-cell batteries, which are enclosed in the cabinet. A fact of particular interest to the phonograph industry is the appearance of the cabinet, which was designed and constructed by Brewster, the famous automobile body builder. It is constructed of natural grained lightly polished wood, with all dials on the panel finished in a novel and attractive combination of wood and metal. G. R. Brainard, vicepresident and director of sales of the company, stated upon his return from the Chicago show that he was well pleased with the reception that the Colonial products had met with by both the public and members of the trade. The company is pushing production to the utmost in order to meet the demand created for its products. Olympian Receiver Placed on Market The Olympian, a five-tube, tuned radio frequency set, was placed upon the market last week by the Cole & Dunas Music Co. The product met with prompt reception from the FROM OUR CHICAGO HEADQUARTERS— (Continued from page 150) trade, according to Joseph Dunas, president, and shipments have already been made. An Effective Sonora Window One of the most resultful window displays, from the standpoint of interest aroused in the instrument shown, was that recently arranged by the Hartman Furniture Stores here. The display, illustrated herewith, was originated by officers of the company are in an exceedingly pleasant frame of mind. Vitanola Co. Plans to Entertain Buyers The Vitanola Talking Machine Co. is preparing to entertain hundreds of furniture and department store buyers at the Chicago Furniture Market, which lasts from January 5 to 24. The Vitanola organization was one of the firstof The Unusually Attractive Sonora Window Display of the Hartman Furniture Stores Manager Stracha, of the phonograph department, and it is considered one of the most successful ever installed by that organization. The spacious windows of the Hartman store lend themselves to artistic displays and full advantage of this was taken by Mr. Stracha. Broadcaster Corp. Taxed to Capacity S. L. Zax, sales manager of the Broadcaster Corp., heard President Coolidge's prophecy of a good business future for 1925 and heartily agrees with him. The plant has been working at full capacity for several months past and the the large talking machine organizations to see the possibilities of furniture store merchandising of phonographs. As a rule, upwards of 4,000 dealers, who come to the Chicago Furniture Market, visit the Vitanola exhibition rooms twice each year, and this season an even larger number of dealers is expected. The Vitanola Co. will have some real innovations to show dealers this season, notably a "secretary phonograph combination," which is a distinct novelty and a beautiful and useful piece of furniture, coupled with a high-grade phonograph. Permanent headquarters for RIVOLI Phonographs and Console Radio Cabinets have been established in the House Furnishing Division, Second Floor, American Furniture Mart, 666 Lake Shore Drive, Chicago, Illinois. There, our exclusive distributor, Mr. Leon C. Samuels, will maintain his office, and will be pleased to show RIVOLFS 1925 offerings, embodying the newest features in cabinet design. In these new designs RIVOLFS customary high quality has been meticulously maintained. The same solid construction, superlative finish, and wonderful TONE, unequaled by any phonograph on the market today. Vincennes Phonograph Co. VINCENNES INDIANA Distribution by LEON C. SAMUELS House Furnishing Division, Second Floor, American Furniture Mart 666 Lake Shore Drive, Chicago, 111. MANUFACTURERS' AGENCY 314 Pan-American Bldg. New Orleans, La.