The talking machine world (July-Dec 1924)

152 THE TALKING MACHINE WORLD December 15, 1924 Los Angeles Talking Machine Trade and the Public Interested in Radio Show Retailers and Wholesalers to Exhibit Their Radio Lines — R. C. A. Jobbers Attend Banquet — Additions to Columbia Sales Organization — Successful Tie-up With Artists — The News N Los Angeles, Cal., December 1. — The attention of all phonograph-radio departments is concentrated to-day on the Radio Exposition, which opens to-morrow at the Ambassador Auditorium. Practically all of the jobbers are exhibiting as well as several music-radio dealers and it is anticipated that a considerable amount of retail selling will be done at the exposition. The auditorium itself affords bigger space for booths than was possible at the last Los Angeles show, held at the Biltmore Hotel, and, in addition, it has the advantage of being concentrated in one great undivided space, whereas the Biltmore show was held partly in the ballroom and partly in the spacious vestibule. Radio Corp. Gives Banquet A banquet which was attended by the officials frorrr the four Radio Corp. of America jobbers, the heads of the local broadcast stations and others was given at the Biltmore Hotel, November-^,. A. B: C Scull, Pacific Coast sales manager,*.was present to assist Los Angeles Branch Manager Shecklin as host of the evening. Interesting speeches were made by A. B. C. Scull; Al Meyer, sales manager of the Leo J. Meyberg Co.; John Daggett, famous "Uncle John" of the Times (KHJ) broadcasting station; Mr. Hastings of the Herald broadcast station; Earl C. Anthony, owner of KFI broadcast station; J. C. Johnson, general manager of the American Radio Exposition Co.; Guy Earle, manager of the Express broadcast station (KNX). Interesting and instructive talks and discussions lasted until a late hour. Grand Radio Industries Banquet On the evening of the second day of the Radio Exposition — December 3 — a dinner banquet will be held in the Fiesta Room of the Ambassador Hotel and will be attended by a large majority of the trade. Between three and four hundred guests are expected as well as a number of local celebrities and radio men of importance. The entertainment and speeches will be broadcast by KNX and include music by Earl Burntnett's Orchestra, singers and dancers and speeches by Mayor Cryer, Chief of Police Heath, Federal Supervisor of Radio Dillon, Walter G. Clark and Dr. Ross Moore. The different business houses' talbes at the banquet include: Yale Radio Electric Co., Braun Corp., Sherman, Clay & Co., Brunswick-Balke-Collender Co., Barker Bros., Fitzgerald Music Co., Pacific States Electric Co., Cook-Nichols Co., Kierulff-Ravenscroft, Leo J. Meyberg Co., Piatt Music Co., Listenwalter & Gough, Inc., Philco (A. J. Tobey Co.), Electric Sales Co., Martin Music Co., Radio Corp. of America, Illinois Electric Co., Germain's and Munson, Rayner Corp. Fitzgerald Music Co. Strong for Show The Fitzgerald Music Co., prominent Brunswick and Brunswick-Radiola dealer, as well as being a jobber for the De Forest line, is an enthusiastic supporter of the Radio Exposition and engaged extensive exhibit space. C. H. Mansfield, manager of the phonograph and radio departments, states that business is exceeding all prognostications in both departments, the Brunswick phonograph and record business holding its own, apart from the combination phono-radio sales which continue to be popular. Sherman-Clay Employs Victrola Veteran After fourteen years continuous work in the wholesale Victrola and Victor record business in Canada, Fred G. Scrafield, a Canadian, and until recently manager for "His Master's Voice" distributing branch in western Canada, has been specially engaged by Sherman, Clay & Co. to devote his entire time to the Los Angeles city Victor business, thus rendering valuable assistance to the local Victor houses. New Los Angeles Columbia Salesmen W. E. Henry, manager of the Los Angeles and San Francisco branches of the Columbia Phonograph Co., Inc., has engaged the services of C. V. Jones and Carter B. Cordner. Both of these men, who will travel throughout the southern California territory, are well known in the phonograph business, the former was at one time manager of the Columbia San Francisco branch, while the latter has been engaged in the phonograph wholesale business locally for the past few months. Radio Association Divisions The three main divisions of the radio trades consist, of course, of the retailers, jobbers and manufacturers' agents. Each division has its regular two meetings each month at which its particular problems and subjects are discussed. A. G. Farquharson acts as secretary for each of the three divisions, as well as for the Music Trades Association of Southern California, all being consolidated under one office and headquarters. Capitalizes on Artist's Appearance Recently when Mario Chamlee appeared in Los Angeles, the Southern California Music Co., which has long since recognized the opportunity Window Tie-up With Mario Chamlee of developing good business through the appearance of an artist, staged an unusual window display which produced splendid results. The display window featured a stage setting from the opera "Pagliacci," portraying the character of Canio, in which Chamlee is famous. They used a life-size wax figure and developed their message in detail by a display of Brunswick-Radiolas. In addition to a splendid advertising effort, the Southern California Music Co. also distributed four thousand very attractive folders through their intensive mailing list. Responding to the good work, Mario Chamlee appeared in the record department of this concern and autographed a great number of records for his numerous admirers. Irving Westphal, manager of the phonograph and radio department of this famous California institution, states that an artist's appearance of this kind always affords an opportunity to develop a considerable amount of new business, which throughout the year pays the cost of advertising it many times over. Gilfillan Set Entertains Chamber of Commerce The members of the Los Angeles Chamber of Commerce had a new thrill on their annual excursion this year when they boarded the steamship City of Los Angeles and went out on the smiling waters of the Pacific for a round trip to Honolulu. With them they took a fivetube Gilfillan neutrodyne receiver and this instrument played an important part in the entertainment. Atwater Kent Performance E. L. Palmer & Sons, Atwater Kent dealers in Hamilton, Bermuda, have built up a large business with this line. The members of the firm, in addition to being commercially interested in radio, are also radio fans themselves. Recently, using the Atwater Kent Model No. 12, they were able to receive clearly a program from station KGO, Oakland, Cal., with excellent volume on the loud speaker. As station KGO is 3,000 miles distant from this city they were naturally pleased with their success and wrote of it to the manufacturers, Atwater Kent Mfg. Co., Philadelphia, Pa. The Tube With the UNCONDITIONAL GUARANTEE Every VOLTRON tube has a refund value at the factory, under the wide terms of The VOLTRON GUARANTEE "VOLTRON tubes are guaranteed against manufacturing defects. Return for free replacement, if defective, before thirty days from purchase; after thirtv days return for an adjustment based upon actual usage. IN EVERY CASE AN ALLOWANCE WILL BE MADE regardless of condition of tube. Return direct to the VOLTRON Manufacturing Company." VOLTRON SALES COMPANY 227 Fulton Street New York City, N. Y. [VOITRON manutachmc mm/emik/j.^