The talking machine world (July-Dec 1924)

174 THE TALKING MACHINE WORLD December 15, 1924 'YOU CAN'T HIM A tune thatH surprise ya / VAejQ FoxTfot Hit y Gl)S KAHNak/TED FIORITO and it's G-douMe-O-D" GOOD.' GO WRONG JUNENIG] (GIVE ME A JUNE NIGHT , THE MOONLIGHT AND \OU) A beautiful Melody -Jilli avo IvTBSisHble Pox trot rhitiim. $/coYei&\ Immediate Success/ WITH ANY FEIST' SONG" III See You InMijDreams 3k taw Sure-fire Fox Trot Hit biJtke-ulritsKcf * SWIW6lh ' DC** THE L>"E GUS KAHN »J 1SHAM JON£S^ You RememberMe' A Tax -trot Ballad With A Splendid Rhythm Por The Dancer. All Factors of Dallas Trade Busy With Their Holiday Sales Promotion Campaigns Entire Trade Optimistic That This Will Be Best Holiday Season in Several Years — Victor Co. Visitors Impressed With Trade Conditions — Dealers Ordering Heavily — The News Dallas, Tex., December 6. — All jobbers and retailers of talking machines and records in Dallas are busy with their Christmas holiday trade, and all report increasing sales for both machines and records. The holiday business in Texas this season is expected to surpass anything the State has experienced in several years. There is plenty of money in the State and the people who have denied themselves what they have regarded as luxuries are ready and willing to buy, and this is concretely manifested by the many inquiries made of dealers. Lester Burchfield, in charge of the wholesale Victor department of Sanger Bros., reports a very encouraging outlook. Business is better than for some time and collections are good, Mr. Burchfield says, and he looks forward, confident of the outcome. W. J. Staats, treasurer of the Victor Co.; W. W. Clark, an officer of the company, and B. L. Plank, the Victor Co.'s representative in the Southwest, visited the Dallas stores for several days during November, and looked into business conditions in the Dallas trade territory. From Dallas the party of Victor officials continued their tour of the Southwest, intending to visit Fort Worth, Houston, San Antonio, Galveston and other important trade centers in this territory. All the members of the party were particularly impressed with trade conditions in Texas, which, they said, are the best of any section of the entire country. Plenty of money, an inclination to buy, with little or no old indebtedness to liquidate, these conditions, they said, put Texas in the front rank as a place to get business. Mr. Burchfield reports that for the first time in more than a year he has a representative line of Victor machines to offer the trade. Up to this time, he reports, the demand has exceeded the output. The demand has not lessened now, he says, but the output has increased. There is a good demand for radio receiving sets in connection with the talking machine, and Mr. Burchfield says he believes the Victor people have hit on the right idea in building a cabinet for talking machine and radio receiving set. The radio receiving sets are changing too rapidly, there are too many new improvements and others are being made daily, for a radio set to be installed in a talking machine cabinet as a permanent part of the piece, Mr. Burchfield said, and any cabinet so designed will soon be cast aside. If the cabinet is built for installation of a radio receiving set to suit the owner, the set may be changed at any time new improvements warrant such change. This is what the Victor people are doing, and Mr. Burchfield reports this machine is proving very popular throughout his trade territory. All retailers in Dallas are making a concerted drive for the retail holiday business, and all makes of talking machines are being offered on special term payments, as an inducement. Many machines of costly design can be placed in the home for an initial payment of $1 and term payments of $5 per month until paid for. Haverty Furniture Co., retailer of Columbia machines, is making a special pre-holiday drive, and reports indicate that hundreds of machines are being placed in Dallas homes for the holidays. The Texas-Oklahoma Phonograph Co., jobber of Edison machines in the Southwest, reports satisfactory business. Edison dealers throughout this trade territory are active, and sales of Edison machines this season will set a new record in the Southwest, according to J. B. Currie in charge of sales. The Dallas office is swamped with applications from dealers for Edison agencies in the cities and towns of this territory, but few changes are being made. The Texas Radio Sales Co., representative of the Outing Talking Machine Co., states that there has been a continued and brisk demand for this type of instrument, with the greatest activity apparent in the movement of the Senior Outing portable. Dealers are sending in large orders in anticipation of an unusally large holiday business. Thos. S. Loeser's Talks Interesting and Instructive Thomas S. Loeser, radio engineer for the Eagle Radio Co., of Newark, N. J., and designer of that firm's product, known as the "Eagle Balance Neutrodyne Receiver,"' has recently been attending public demonstrations of the Eagle product given in retail warerooms throughout the country. One of the more recent of these demonstrations was given by the Plymouth Co., New Haven, Conn., through arrangement with Chandler & Farquhar, the New England distributors for the Eagle products. Mr. Loeser's talks during the demonstrations have been valuable to the sales forces of many retail organizations, as well as unusually interesting for visiting consumers. Del'Marmol Combination Unit Proving Popular Philadelphia, Pa., December 9. — M. J. Del'Marmol, general sales manager of the Del'Marmol Radio-Phonograph Co., of this city, reports that the demand for the Del'Marmol combined radio and phonograph reproducer has exceeded all expectations and that production is beingstimulated in every possible way in order to keep up with this demand. At a recent meeting of the board of directors M. T. Del'Marmol was elected vice-president of the company. Texas Radio Sales Co., Inc. 2005 Main St. Dallas, Tex. Outing Distributor Opportunity for increased profits is offered through a New Edison dealership. Perhaps a dealership is open in your town. NEW'lEDlSON COMPARISON «I|TH THE LIVINC ARTIST REVEALS NO DIFFERENCE TEXAS-OKLAHOMA PHONOGRAPH COMPANY 2025 JACKSON STREET DALLAS, TEXAS