The talking machine world (Jan-June 1925)

96 THE TALKING MACHINE WORLD January IS, 1925 Holiday Business of San Francisco Retailers Creates Optimism in the Trade Prospects for 1925 Are Bright — Baldwin Adds Sonora Phonograph Line — Zenith Dealers Hold Successful Meeting — New Sherman, Clay Branches Now Operating — News of the Month San Francisco, Cal., January 4. — The holiday business in San Francisco and surrounding towns was well up to expectations and, what is better still, the two weeks which have elapsed since Christmas have seen no appreciable falling off in the demand for either talking machines or radio sets. Baldwin Takes on Sonora Line The Baldwin Piano Co. recently added the line of Sonora phonographs to its stock. The new department will be given considerable attention. W. H. Kaempfer The decision to add phonographs to its line was caused by the large number of prospects for phonographs which are picked up by the outside salesmen. W. H Kaempfer Looking Ahead W. H. Kaempfer, manager of the San Francisco offices of Listenwalter & Gough, Zenith distributors, is typical of the successful California business man who never permits the words "no" and "to-morrow" to become factors in his salesmen's reports. Mr. Kaempfer has not only won the esteem and friendship of Zenith dealers in San Francisco territory, but has earned their good will by the assistance and service that he and his organization are giving to the trade. "Mr. Kaempfer believes, in common with the majority of progressive California radio executives, that the higher priced sets will be the leading sellers during the coming year, and his sales staff is being trained to handle this type of trade efficiently and satisfactorily. Zenith Dealers Get-together No more enthusiastic gathering of dealers has ever assembled than was evidenced at the Zenith banquet held recently at the Fairmont Hotel, under the auspices of the San Francisco management of Listenwaiter & Gough, Zenith jobbers. The occasion marked the appearance in San Francisco of H. H. Roemer, sales promotion manager of the Zenith Radio Corp., and the banquet emphasized the interest aroused in the new Zenith product among California dealers. Mr. Roemer was the guest of honor at the dinner, giving one of his usual interesting and forceful addresses devoted primarily to merchandising suggestions of value to the Zenith dealers in attendance. New Sherman-Clay Branches The new Mission street branch of Sherman, Clay & Co. is now in full running order and is making an excellent showing. A complete stock of all musical instruments is carried and the equipment is most modern. The branch is under the direction of Edward Conn, assisted by George Schilling, in charge of the Victor department, and William H. Rhodes, in charge of radio. A new Sherman-Clay branch was recently opened at 2400 Telegraph avenue, Berkeley, under the management of Edward Pilgrim. A complete stock of musical instruments is carried at this establishment. Wiley B. Allen Changes There have been a number of changes in the personnel of the Wiley B. Allen Co. Frank M. Case, manager of the Portland, Ore., branch of the company for many years, retired to take care of the Portland interests of Sherman, Clay & Co. He is being succeeded by B. R. Brassfield, who has held the position of superintendent of agencies. F. Robert Grubbs, who has been connected with the music trades in both a retail and wholesale capacity, has taken over Mr. Brassfield's former position and has started on a trip, visiting California dealers. Munson-Rayner Corp. Adds Radio After extensive alterations and renovations the Munson-Rayner Corp. has taken on a complete stock of radio merchandise, featuring the products of the Colin B. Kennedy Co., the R. E. Thompson Mfg. Co., and the Eisemann Magneto Corp. R. L. Rayner, president of the company, recently stated that the decision to carry Zenith Dealers at San Francisco Banquet Meeting radio was made after a careful study of the field and the growing tendency of the music trades to accept it. The same policies that have existed in the company's distribution of Vocalion records will be observed in the handling of radio. The new division is under the direction of E. R. Darvill. Spanish-American Records Added to Victor Catalog Records Made Primarily for Export to LatinAmerican Countries Now to Be Included in Catalogs for Domestic Sale NATHANIEL BALDWIN » RADIO SPEAKER Standard equipment for full, undistorted amplification. Containing the matchless Type H Baldwin Unit. Extra strong horn, perfectly proportioned for pure tone and controlled volume. Write for specifications and terms NATHANIEL BALDWIN INC. Radio-Speakers, Headphones, Units, Phone-Speakers EASTERN DISTRICT SALES OFFICE 227 Fulton Street New York City, N. Y. The Victor Talking Machine Co. has announced that a number of Spanish-American records will be included in the 1925 catalog of that company, it being believed that in view of the admission of a number of natives of Latin-American countries to the United States during the last few years, there should prove a sizable market for the records among the Spanish-speaking population in all sections of the world. One hundred and nineteen records will be included in the 1-925 edition of the U. S. Numerical Catalog, the records being of the latest Spanish-American music as recorded for export. Philpitt Expands in Orlando Orlando, Fla., January 6. — On December 30 the local branch store of S. Ernest Philpitt & Son was moved to a new and much larger store in this city, in order to take care of the increasing volume of business. The branch is under the direct management of Marshall S. Philpitt, who, during the few months he has been in charge, has shown good results. Radio Firm Chartered The Shore Radio Service, Inc., of Chestertown, Md., has filed articles of incorporation with the State Tax Commission. The company is capitalized at $10,000. The incorporators are Philip B. Kratzer, John E. Spelcher, Jr., and Percy E. Lee.