The talking machine world (Jan-June 1925)

March 15, 1925 THE TALKING MACHINE WORLD 67 Artistic Window Display Features Day-Fan Radio Rike-Kumler Co., of Dayton, O., Brings Wellknown Radio Line to Attention of Public in an Unusually Effective Manner The early days of radio retail sales were generally concentrated on a strictly merchandising basis. The various radio sets and important adjuncts were often placed hodgepodge in the window and this served to attract the attention Rike-Kumler Co.'s Fine Display of radio enthusiasts. With the great improvements in radio sets, with the development of real sales features and with the waning of the first romantic enthusiasm radio sales are being made along entirely new lines, that is, new lines for the radio industry. The goods are being presented more and more on a quality basis where prestige, too, has value. This results in window displays of radio products in a more attractive atmosphere, displays that have been given much thought and attention and window showings that arc made from real appropriations for that particular purpose. Among the better window displays of radio products was that recently shown by the RikeKumler Co., of Dayton, O., in co-operation with the Dayton Fan & Motor Co., which recently presented four models of Day-Fan radio sets in a most artistic setting. There is a dressed wax figure of a boy with head phones attached getting DX before a Day-Fan console model. On the console sets a ship model and as a background there is antique 1 tapestry. The three table cabinets are also given space in the window, but are situated in such a manner that none detracts from the attention given the other. Such a window not only receives attention but it creates sales, sales not only to radio enthusiasts but to prospective purchasers in all walks of life. Holiday Tie-Ups Offer Big Profit Possibilities One of the best opportunities which presents itself to the talking machine dealer to stimulate the sale of records is a tie-up with the various holidays and feast days which occur throughout the year, and this plan has the added value of moving stock which in many classes can be classed as slow-moving. Few dealers overlook the major feast days but there are a number of other days such as St. Patrick's Day, St. Valentine's Day, Easter, Mother's Day, and a host of others, all of which can be turned to profit by the enterprising dealer. An instance of this was the recent experience of the talking machine department of the White House, large department store of Los Angeles, Cal. Records were suggested as Valentine gifts, certain ones being advertised under the heading "Ways to Her Heart." Among the records offered were "I Love You," "Suppose I Had Never Met You", "Memory Lane", "A Kiss in the Dark", "Kiss Me Again", "Love Sends a Little Gift of Koses", "At Dawning", "Because", "Love Me or Not", and "The World is Waiting for the Sunrise". The plan met with excellent success and the record sales volume for the few days up to and including February 14 reached goodly proportions, concretely attesting to the value of these timely tie-ups. Radio Corporation Doubles Gross Income During 1924 Annual Report of Radio Corporation of America Sets Forth the Great Expansion of That Company's Activities and Income The report for 1924 of the Radio Corp. of America shows total assets of $58,292,350. Current assets are $24,007,329, against current liabilities of $8,629,926. Plant and equipment are valued at $12,918,008. Preliminary figures of the earnings for 1924, which were published recently, showed $54,848,131 gross, against $26,394,789 in 1923, and net income was $9,503,442, against $4,737,773 for 1923, and $2,974,579 for 1922. Of the 1924 net income, $2,364,908 was allocated to reserves for patents, Federal income tax and organization expense; $1,384,591 preferred stock dividend for 1925 and $3,356,651 was credited to surplus account. The balance of $2,397,292 provides for losses sustained on investments in associated and subsidiary companies taken over from the Marconi Wireless Telegraph Co. of America, reserve against foreign investments, reserve for account due by the Marconi Wireless Telegraph Co. of America, and writing down contracts, goodwill, etc. The report says that through new wire connections planned for this year the corporation expects to reach 70,000,000 persons with concert programs, and explains a time payment or dealers' finance plan which makes it possible for the small dealer to increase his sales and "turn over" on apparatus and give assistance to jobbers, dealers and the consumer through an enlargement of service station facilities. Petition in Bankruptcy A petition in bankruptcy has been filed against the Radio Stores Corp., 218 West Thirty-fourth street, New York City. '"NewYorks Leading 'Radio Tfouse" THE SYMBOL OF SERVICE Distributors for: Alden Mfg. Co. ("Na-ald") Allen Bradley Electric Co. American Transformer Co. L. S. Brach Cornish Wire Co. Crosley Radio Corp. Chaslyn Co. Como Apparatus Co. Daven Radio Diamond State Fibre Dubilier Cond. & Radio Corp. Eby Mfg. Co. General Radio Jewell Elect. Instrument Colin B. Kennedy King Electric Lopez Low-Loss Tuner Manhattan Electric Supply Co. Mitchell-Rand R. Mitchell & Co. ("Sear-de") Mueller Electric Multiple Electrical Products National Carbon (E. R. Batt) Pacent Electric Premier Electric Radio Corp. of America Sterling Mfg. Co. Testrite Inst. Co. U. S. Tool Co., Inc. Ward-Leonard Western Electric Co. Weston Electrical Inst. Service essential to mutual welfare In the Radio Business more than any other, perhaps, is Service, real helpful and constructive service for the dealer, essential to mutual welfare. Our trucks, improved methods of shipping and entire organization is based on a policy we intend to maintain and still further develop, SERVICE FOR OUR DEALERS. Service such as Continental Radio and Electric Corpn. offers to dealers, Radio or Phonograph, Electrical or Department Stores, will save many lost sales, satisfy your customers and insure daily, monthly and yearly increase in business. It will pay you to investigate our SERVICE. It may save you time, money and customers. Wholesale Distributors only CONTINENTAL RADIO & ELECTRIC CORPN. Fifteen Warren Street New York, U. S. A. 2098-Q