The talking machine world (Jan-June 1925)

172 THE TALKING MACHINE WORLD March 15, 1925 IN THE MUSICAL MERCHANDISE FIELD— (Continued from page 171) HOHNER W THE WORLD'S BESJZSeJtSi cuyrunu&cis M. HOHNER The No. 400 Hohner Collapsible Display Cabinet is another aid we have provided to help you sell more Hohner Harmonicas. Ask Your Jobber 114-116 East 16th Street New York City HOHNER. PRODUCTS AWARDED FIRST PRIZE AT THE PANAMAPACIFIC INTERNATIONAL EXPOSITION SAN FRANC/SCO 191 '5~ Hohner Harmonicas and Accordions in Display Charles H. Ditson & Co. Devote a Window to Attractive Showing of Hohner Products — Display Attracts Wide Attention The recent sales drive on Hohner harmonicas and accordions by Chas. H. Ditson & Co., New York, resulted not only in a surprisingly large number of sales in both classes of instruments, but also in the featuring of these instruments as a permanent division of the musical merchandise department. H. L. Hunt, manager of the musical merchandise department of the Ditson establishment, feeling that the widespread publicity which is being indulged in by M. Hohner, Inc., should be taken advantage of by retail dealers, devoted an entire window in the store at 8 East Thirty-fourth street to a display of Hohner harmonicas and accordions. The display was planned by Mr. Hunt from materials supplied by M. Hohner. The window was most attractive and brought hundreds into the store. The Hohner chromatic harmonica, which plays half tones, was featured and the display included practically all models of the harmonicas and accordions manufactured bv the famous house of Hohner. On the back of the window were various Hohner posters showing the pleasure which can be derived from playing the instruments. Three piano keyboard accordions were shown on stands, and neatly arranged on the floor were harmonicas of all sizes and models. Framed photographs of harmonica artists and celebrities playing the hanmonica were an important part in the exhibit. Inside the store, in the musical merchandise department, a ten-foot showcase was given over to Hohner products. The sales resulting from the window display and the inside display have convinced the officials of the Ditson establishment that there is a real demand for these products and a harmonica and accordion department has been installed which will function on the same basis as string and wood instruments, band instruments, etc. Dealers who feel that the popular demand for harmonicas merits special sales promotion efforts can secure the materials for a window display, similar to that used by the Ditson Co., by applying to M. Hohner, Inc., New York. The result of this display was interestingly told by H. L. Hunt in a letter written to M. Hohner, Inc., which read: "Of course we believe that Hohner publicity was developing a demand for that firm's products; but we did not know, until people who saw the window came into our store by "Drumming Up" A Business No business is self-sustaining — it requires the earnest effort of push and pull with a mixture of sound sense and the sincere endeavor to render good service to make any business profitable. Ludwig Drums and Accessories lend themselves so admirably to this combination that they are the leader in the field and the chosen favorite of thousands of prosperous dealers. Write us today for the necessary information regarding Ludwig Drums and their profit making possibilities. Lud uawig & Ludwig World's Largest Drum Manufacturers 1611 No. Lincoln Street Chicago, 111. scores, that there were so many prospective harmonica players without instruments. "Certainly the harmonica and accordion display brought into our store many people who otherwise might have passed by. In this way it helps any music dealer solve one of his most difficult problems — that of securing live prospects and getting them before his merchandise. "The high quality of the products contributes to making the sales. "Another important thing is that these new customers can be made permanent patrons of the store that has first interested them by means of a harmonica window trim. Their future patronage will afford a continuous profit, not merely on harmonicas, but on other and more expensive instruments as his taste grows and he caters to his musical desires, now directed into band or stringed instruments and other channels. "Because of these reasons, we consider the Hohner display an excellent one for any music store. The results in the New York store of Charles H. Ditson & Co. convince us that the harmonica window trim is an excellent medium to attract attention, to bring prospects into the store, to create new customers and to increase sales, not merely of the products featured, but of other musical merchandise. For these reasons we recommend the Hohner window trim to other music dealers." H. L. HUNT, Mgr. Musical Merchandise Dept., Charles H. Ditson & Co., New York. David L. Day, Bacon Mgr., Returns From Western Trip In Visits to Ten Leading Cities Finds Bacon Dealers Doing Splendid Business Groton, Conn., March 5. — David L. Day, general manager of the Bacon Banjo Co., this city, witnessed a graceful tribute paid to the Bacon banjos at a Cleveland theatre which he attended on his recent Western trip. The leader of the orchestra, who recognized Mr. Day in the audience, at the conclusion of one of the pieces, complimented the banjo player on the fine tone he was getting on his banjo and asked him audibly what make it was. In a loud voice the player replied it was a Bacon banjo and the leader turned to Mr. Day and bowed. Mr. Day reported that his agents in various cities are doing splendid business with the Bacon line. On his trip he visited New York, Philadelphia, Baltimore, Chicago, Minneapolis, St. Paul, Detroit, Toledo, Cincinnati and Cleveland. He found dealers going after business more energetically than ever before and that each dealer was earnestly working out his own problems in his own way. Mr. Day found the retail small goods business being operated on a particularly high plane through exceptionally fine advertising and attractive and efficient rearrangement of stores and windows. A. W. Landay, president of the Progressive Musical Instrument Corp., New York, distributor of musical merchandise, is vacationing in Florida and Cuba, accompanied by Mrs. Landay. He is expected back in this city about the 15th of this month.