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The Talking Machine World, New York, April 15, 1925
In the April issue of their official house-organ the "Engineering Service
Bulletin" say of the SELECTRON—
r
ENGINEERING SERVICE BULLETIN
FROM time to time we shall bring to the attention of our dealers various devices which will aid them in the sale of Freed-Eisemann apparatus. The only interest we have in doing this is the desire to see our receivers used with the best possible equipment under the best possible conditions.
The Audak Co., 565 Fifth Avenue, New York City, has designed an instrument known as the Selectron, to be used with phonograph and radio. It permits the loud-speaking phonograph unit to deliver the received signals directly to the sound chamber of phonographs. The sound chamber is, of course, a highly developed and scientifically constructed amplifier, extremely well suited to radio as well as phonograph reproduction.
It will readily be appreciated that when the phonograph unit can deliver the broadcast signals directly to the sound chamber of the phonograph, that any losses or distortion which might occur in the tone arm of the phonograph will be eliminated. The phonograph unit when attached directly to the sound chamber will form a loud speaker of scientific construction which will serve to bring out the full tones of the received music without distortion of any kind. Furthermore, the inconvenience of having to take off the phonograph unit and replace the sound box of the phonograph when it is desired to use records will also be eliminated, since the Selectron has an added advantage in that it enables one to change from radio to phonograph instantly by the mere turn of a dial. Also the Receiving Set can be admitted to the living room, as the ordinary ugly horn will not have to be used.
The advantages of llie Selectron when used in a Victrola equipped with a radio panel are obvious, but it will be of great service also when used with regular receiving sets attached to a loud-speaking phonograph unit, so that the sound chamber of the phonograph may be utilized.
The Selectron has been carefully tested in our laboratories and found to work satisfactorily in every respect.
(ELECTRON is acclaimed by the talking machine industry as the "missing link." In this series of advertisements, of which this is the second, we now showT endorsement of SELECTRON by the radio industry.
(In a previous ad we had the pleasure of featuring the endorsement of SELECTRON by the Stromberg-Carlson Co. Further set manufacturer's endorsements will be announced in subsequent copy.)
OF PARTICULAR INTEREST TO TALKING MACHINE DEALERS AND JOBBERS
SELECTRON forever preserves the talking machine as a musical instrument and retains it in the record market. A Selectronized talking machine is permanently protected against being 'killed off" as a musical instrument.
SELECTRON brings
dead talking machines back to life and back into the record market.
4. Each of the many millions of talking machine owners is a prospect.
5. SELECTRON does all of the above without in any way disturbing the talking machine in the least — and without any so-called "installation."'
Have your jobber tell you all about Selectron or write direct
AUDAK COMPANY
565 Fifth Avenue
New York, N. Y
LIST PRICE
SELECTRON
Reg. U. S. Pat. Off.