The talking machine world (Jan-June 1925)

April 15, 1925 THE TALKING MACHINE WORLD 43 Kennedy Distributor Has Effective Delivery System Radio Studio of Buffalo Provides Salesmen With Fully Equipped Trucks So That Immediate Delivery Is Made on All Orders minutes after arrangements have been completed. Five of these cars are being operated at the present time by the Radio Studio and as they are well equipped and artistically decorated their very appearance has the effect of reflecting the up-to-date policies of the firm. New Brunswick Plan for Building Gold Label Demand Sample Records Will Be Sent to Those Whose Names Are Furnished to the Company by the Dealer — Should Develop High-class Trade Buffalo, N. Y., April 7.— The Radio Studio of Buffalo, which distributes the Colin B. Kennedy receivers exclusively in this territory, is building an enviable reputation by the caliber of its policy of dealer co-operation. An interest Patent Office Transfer Indicates Great Progress Dr. De Forest Hails President Coolidge Anent the Transfer of Patent Office From Department of Interior to Department of Commerce One of the Radio Studio Trucks ing example of this is shown in the company's manner of making deliveries. Each salesman is provided with a Dodge car, fully equipped, an illustration of which is given herewith. The salesman Covers his territory in this car, carrying a stock of Kennedy receiving sets. Upon calling on a dealer and securing an order for a number of sets delivery is made immediately. It is needless to state that this service has won the heartfelt appreciation of the dealers. In localities where dealer connections have not been effected the salesman knows in advance who he would like to sell and has made in advance the proper inquiries regarding credit, etc. If upon his initial call he is successful in landing the dealer, a stock of Colin B. Kennedy receivers are in the new dealer's store a few Dr. Lee De Forest, noted inventor in radio, hailed with enthusiasm the order by President Coolidge transferring the Patent Office from the Department of the Interior to the Department of Commerce. "It is the most forward-looking step in the history of the Patent Office," he said, "especially in view of the vigorous campaign to remove present injustices toward American patentees and manufacturers which Mr. Hoover has promised. "The blindness of Congress is responsible for long delays and other obstacles to modern progress. It does not seem to understand the tremendous volume of work the examiners of the bureau are required to do, or that though over 50,000 patents and trade-marks are issued each year, it requires twelve months or more to get an application through, instead of six weeks or two months that should be necessary. This could be accomplished with increased pay and personnel. The member who introduces a bill that brings this about will do much to etch his name in the Hall of Fame." The Brunswick-Balke-Collender Co., Chicago, has provided for its dealers an interesting plan whereby Brunswick Gold Label records recorded by artists of the New Hall of Fame can be brought directly to the attention of the dealer's prospects at a minimum of expense. Under the plan the dealer is asked to turn over to the company a selected list of record buyers who might be expected to be interested in records of the Gold Label type. To each of the customers on the list there will be sent a Gold Label record with the compliments of the Brunswick Co., accompanied by a personal letter stating that the record is sent at the suggestion of the local dealer. The customer is asked to acknowledge the sample records and these acknowledgments will be turned over to the dealer. The only expense of the dealer beyond that of preparing the list, which is negligible, is a charge of fifteen cents for each record sent to its customers, thereby representing a most economical and at the same time impressive method for getting an actual sample of the Gold Label Records into the customer's hands. California Ramblers Ramble The M. P. Moller Music Store, Hagerstown; Md., was recently damaged by a fire which started in an adjoining .building. The California Ramblers, exclusive Columbia artists, are aptly named in that within a fortnight recently they appeared in four different States. Among other engagements they played at the Mid-Winter Carnival at Dartmouth, N. H.; in Pennsylvania at the Ivy Ball at the University of Pennsylvania; in the District of Columbia as headliners at the Rialto Theatre, and in New York at the Alamac Hotel. The Natural Voice— A Finished Product Proved by Years of Experience — Not by Guesswork NATURAL VOICE CABINETS All "NATURAL VOICE" Cabinets are correctly designed to conform with the prevailing styles in fine furniture. NATURAL VOICE MOTORS "The Heart of the Machine," a test will show that the "Natural Voice" motor is the most quiet winding and running motor used, also guaranteed for two years. RADIO CABINETS AND TABLES We have a complete line of both cabinets and tables or will make them up to your specifications. MR. DEALER You are interested in our proposition, it is a winner, ask for catalogue and prices. Numbers 800, 909 and 915 can easily be converted into a Radio Receiving machine. Natural Voice Talking Machine Co. 221 Wilson St., Oneida, N. Y.