The talking machine world (Jan-June 1925)

134 THE TALKING MACHINE WORLD April 15, 1925 Aeolian Go. Closes Deal for Twelve-story Building New Structure to Be Erected at Fifty-fourth Street and Fifth Avenue, New York City, to House Company's Business The Aeolian Co. announced on March 31 that negotiations had been completed for the removal of the company's headquarters from Aeolian Hall on Forty-second street to a new 12-story building to be erected at the Northcast corner of Fifty-fourth street and Fifth avenue and on which the Aeolian Co. has taken a sixty-three-year lease, the amount involved being close to $12,000,000. The new building, which is expected to be ready for occupancy in the Fall of 1926, will The present Aeolian Hall was sold in August of last year to the Schulte Retail Cigars Corp., for a figure said to be in the neighborhood of $6,000,000, and after it had been leased to the F. W. Woolworth Co. for sixty-three years, was sold by the Schulte interests some weeks later at a profit of nearly $1,000,000. The new move of the Aeolian Co. brings it back again to Fifth avenue after a twelve-year absence. The business was first established at 841 Broadway, and later moved to Twenty-third street West of Fifth avenue. Twenty-three years ago the company occupied a new building erected for it on Fifth avenue just above Thirty-fourth street, and twelve years ago moved to the present location. Dayton Fan & Motor Go. Prize Winners Announced Only Five Out of Half Million Contestants Give Correct Answers to Cross-word Puzzle Proposed New Aeolian Building be twelve stories high, designed in the Francis I style, and with the necessary setbacks for the upper stories as provided for by the zoninglaws. The Aeolian Co. will occupy most of the 125,000 square feet of floor space in the building, the lower floors of which will be given over to displays of pianos, phonographs, radio, and other musical instruments. The entrance will be on the corner and protected by an iron and glass marquise, and on both sides of the entrance will be great show windows proportionate in size to those in the present Aeolian Hall. The structure will include an intimate recital hall comparable in size to the space found in a luxurious home. The recent cross-word puzzle contest inaugurated by the Dayton Fan & Motor Co., in advertising its Day-Fan radio receiving sets, produced over half a million contestants out of which only five sent in correct answers. The winners were Roy W. Smith, 28 Gates avenue, Montclair, N. J.; Howard R. Barton, 54 Franklin street, Englewood, N. J.; Olive Rile, 534 Argyle road, Brooklyn, N. Y. ; John F. Cameron, 814 Devon street, Arlington, N. J.; and Edward B. Parker, 31 Hasbrouck place, Rutherford, N. J. To these five contestants will be sent the five prize Day-Fan radio sets. The judges were Geo. L. Patterson, president of Stanley & Patterson, electrical supply house; Kenneth Groesbeck, president of Groesbeck, Hearn & Hindle, Inc., advertising agency; Wm. F. Hart, director of broadcasting station WHN, and Clark R. Griffin, director of the advertising department of the New York Sun, and their work was made considerably easier by the dif ficulty of the puzzle itself, and the fact that all correct solutions were eligible for prizes. New Jersey seems to be the home of crossword puzzle experts, since four of the five winners hail from this State, and Greater New York is represented only by Miss Olive Rile, of Brooklyn. To all contestants has gone a letter of thanks for their interest in the competition and a correct copy of the solution of the puzzle, so that they can let their friends struggle with some ol the difficulties that confronted them. A BRILLIANT PAST A prospective customer asked a friend what he knew about us. They have "A Brilliant Past," exclaimed the friend. Our present success proudly stands on this record. May we add your name to our list of satisfied customers? Always insist on DE LUXE NEEDLES (BEST BY EVERY TEST) Perfect Reproduction of Tone No Scratching Surface Noise PLAYS 100-200 RECORDS May We Send You Sample? Duo-|one Company, Incorporated Sole Manufacturers of De Luxe Needles ANSONIA, CONN. Price 3 for 30 Cents Liberal Trade Discounts Gulbransen Dealers Gash in on Effective Publicity Francis Piano Co. Makes Ford an Advertising Medium— Brown Music Co. Has Very Effective Gulbransen Message on Truck E. A. Francis, of the Francis Piano Co., Gulbransen dealer of Galesburg, 111., believes in advertising consistently. The accompanying illus Gulbransen Baby on Francis Co. Ford tration shows the famous Gulbransen baby cutout pasted to the back window of a Ford sedan owned by Mr. Francis. The Brown Music Co., of Reading, Pa., also a Gulbransen dealer, evidently holds the same belief regarding advertising. The company truck, which resembles Featuring Brunswick on Truck a miniature house, carries a Gulbransen advertisement on the back and was seen in all parts of Reading for a period of two weeks during the Auto Show and the Builders' Exhibition staged there recently. R. W. Porter, Thompson Executive, Concludes Trip Robert W. Porter, vice-president and general sales manager of the R. E. Thompson Mfg. Co., has returned to his desk after a three weeks' visit covering all important points in the United States and Canadian Middle West. Mr. Porter feels very much encouraged over the progress that the Thompson distributors are making in the face of the present radio situation. The Thompson policy calls for the rigid adherence to those merchandising policies which have worked out successfully with the higher grade piano and phonograph dealers handling highgrade radio apparatus as a musical instrument. He feels that radio merchandising will develop certain characteristics applying generally to it with reference to the methods of sales, installations, servicing, etc., that perhaps other highgrade musical instruments have not developed. Henry S. Hall, of South Farms, Conn., has announced plans for opening a new music store in the Bank Block here. Alterations are at present being made on the property to afford suitable display space for a full stock of musical instruments and radio.