The talking machine world (Jan-June 1925)

136 THE TALKING MACHINE WORLD April 15, 1925 for prompt shipment — Sonora De Luxe Speaker $30 Sonora Portable Phonograph $35 Order these nationally advertised business producers today — Phone F1TZR0Y 1446 GREATER CITY PHONOGRAPH CO., Inc., 234 W. 39th St., NewYork SONORA DISTRIBUTORS NEW YORK CITY Atwater Kent Announces New Compact Model Radio Model 20 Compact Has Extra Sales Appeal in That All Unsightly Wires Are Eliminated and Is Capable of Being Easily Moved About Philadelphia, Pa., April 8. — A new Atwater Kent five-tube set has been announced by the Atwater Kent Mfg. Co., of this city. After a careful analyzation of the market the Atwater Kent Co. has found a certain class of prospective radio buyers desiring radio equipment that is not only powerful, lasting and simple in construction, but likewise unobtrusive when installed in the home. As a result of this finding and in order to give Atwater Kent dealers greater sales possibilities than ever before, the new "Model 20 Compact" has been presented. It is announced that the "Model 20 Compact" has the identical selectivity, volume and range of the regular Model 20. Another distinguishing feature of this set in comparison with the other cabineted sets of the Atwater Kent line is that the battery cable is attached in such a way as to eliminate all unsightly wires. From the standpoint of the dealer it is pointed out that it means lower freight rates, economical packing, occupies less space on the shelf, in display space or stockroom. Globe Art Metal Mfg. Go. Extends Its Activities The Globe Art Metal Mfg. Co., 67 Winthrop street, Newark, N. J., which has produced tone arms and sound boxes for some of the largest talking machine manufacturers in the country, and which operates an extensive electro plating and polishing business, has greatly extended its manufacturing activities so as to care for increased demands for plating. This firm was established in 190-5 and has large facilities for the turning out of metal parts of every description. In addition to tone arm parts it is making parts for radio loud speakers and locks and hardware for luggage. It is equipped to turn out all goods made from base or precious metals. Recently the Globe Co. introduced a specially designed tone arm to be attached to the tone chamber of any talking machine. This tone arm fits any loud speaker unit and thereby, makes available the amplifying chamber of the talking machine for loud speaker purposes. This company makes a specialty of electro plating and polishing difficult metal productions. Recently it has taken over an order for polishing metal mesh, to be turned out in colors. The principals of the Globe Art Metal Mfg. Co. are active in the direct supervision of all its production activities. Joseph Landsman, long known in the talking machine trade as an expert plater, has direct supervision of plating and polishing. S. W. Weiss is in charge of all manufacturing. Thos A. Edison Returning Thomas A. Edison, head of Thomas A. Edison, Inc., is expected back at Orange the latter part of this month. For about two months the famous inventor has been enjoying a well-deserved vacation at his Winter home in Fort Myers, Fla. Eddy Clark Becomes a Columbia Record Artist The Columbia Phonograph Co., Inc., New York, announced recently the addition to its recording staff of Eddy Clark, well known in Eddy Clark vaudeville circles as an exceptionally proficient ukulele player. Eddy has appeared on the legitimate stage as well as the big-time vaudeville circuit, and he has been accorded an enthusiastic reception wherever he appeared. In addition to his ukulele playing, this popular artist imitates the playing of a clarinet to yodeling, and it is expected that his Columbia records will meet with considerable favor. Teletone Announces Panel for Columbia Console 1-R E. J. Madden, who recently purchased the interests of Richard Spira in the Teletone Co. of America, 449 West Forty-second street, New York City, announces a newly designed radio panel for special use with the new Columbia Harmony console 1-R. This is also available for Columbia 239-R. The Teletone Co. of America has been reorganized and it is arranging for enlarged activities. Mr. Madden states that announcement of its sales campaign and policies will be made in the near future. ALWAYS PIONEERING Weston Radio Plug— a 75c plug that was the orig1 n a 1 automatic device for changing instantly from head-set to loud speaker. Fits Standard Jacks. No tools needed. Standard equipment on nationally advertised loud speakers. Weston Table Voltmeters —ranges 0-7 point 5 to 0-150 volts. Price, $13.50. Compact, yet ol remarkable Weston accuracy. Hands o m e Bakelite case, Rugged and Durable, of the greatest value in testing A and B batteries using insignificant current to operate. RADIO is a new field — in proof of real performance. Weston is an old name — in electrical measuring experience. Pioneering since the real beginning of the electrical measurement art, Weston has developed several radio "instruments, tested them, proved them, and found them practical, popular and of great usefulness. Accuracy in Radio work or pleasure is insured by their use. Write for Circular "J" WESTON ELECTRICAL INSTRUMENT CORPORATION 190 Weston Ave., Newark, N. J. STANbAftb.THE.WAftLIlAYER Pioneers since 188 &