The talking machine world (Jan-June 1925)

April 15, 1925 THE TALKING MACHINE WORLD 139 John A. Lemleux, Arthur Russell and Harry E. Sterans, Jr. Jones Radio Mfg. Corp., 419 North Eutaw street; capital stock $200,000; incorporators: Winters Jones, H. H. Jones, Jr., Philip Gerlach. Victor Drive Big Success The Victor Talking Machine Co.'s selling campaign in Baltimore last month was a big success and far exceeded all expectations of both jobbers and dealers. "Have You a Victrola?" became almost a household word and it was extensively used all over the city both in newspaper and window display advertising. "It simply proves that radio has not hurt the sale of talking machines and business is there if the dealers will go after it," declared W. C. Roberts, manager of E. F. Droop & Sons, Victor jobbers. The campaign was brought to close with a dinner given by the Victor Co. to the dealers of Baltimore at the Southern Hotel on April 2 and at the close of the dinner the distribution of prizes and dancing followed. Miss Edna Jenkins, of the Mueller Music Store, carried off first honors and was crowned "Queen of the Victor salesmen and saleswomen of Baltimore." Other prizes were divided among four girls and three men, as follows: J. Popp, of the Mueller Music Store, $120; M. Lewis, of Berlin & Lewis, $70; L. J. Driscoll, of the Peabody Piano Co., $45; Miss Margaret C. Roszell and Miss Bessie Weisman, of Hochschild, Kohn & Co.; Miss Priscilla Jacobi, of the Kranz-Smith, Sanders Stayman Co. and Miss Helen Robertson, of the Talking Machine Shop, each $20. Speakers were F. K. Dolbeer, sales manager of the Victor Co., John G. Paine, of the legal department of the company, and William Towson Davis, of Baltimore, field manager. Among those at the guest table were C. K. Garrison, of Philadelphia, and William A. Eisenbrandt, Alexander S. Eisenbrandt, William Biel, William C. Roberts and I. Son Cohen, Baltimore jobbers. Standardyne Radio Sets Installed in Hotel Suites Console Type Standardyne Receivers Chosen by Biltmore Management to be Installed in Every Suite — Guests Express Approval The Standardyne radio receiver, manufactured by the Standard Radio Corp., Worcester, Mass., has been selected for installation in the guest rooms of the famous Hotel Biltmore, New York. Folowing a careful survey of the available radio sets on the market, during which time careful tests were made concerning smoothness, selectivity, ease of operation and distance reception, the Biltmore management decided that the Standardyne met their exacting requirements, with the result that negotiations were immediately started for the purpose of installing in every suite in the hotel a five-tube radio tuned frequency Standardyne receiver. The console type was chosen by the Biltmore for its various suites, comprising a graceful and distinctive piece of cabinet furniture in which all of the necessary accessories pertaining to the set are carefully concealed and compactly placed. The use of an outside aerial has been entirely dispensed with, the entire wiring consisting of a hidden ground running from the back of the cabinet to the radiator and the aerial is supplanted by a 30-foot length of wire concealed under the carpet. In view of the lack of outside aerial, loops or other devices in connection with the Standardyne receiver in the Biltmore Hotel, it is considered especially remarkable that many distant stations have been received by several of the guests. The Standardyne is the product of the Standard Radio Corp., of Worcester, Mass., an organization sponsored by Ben W. Fink, Eugene Morse, Walter Rice and other prominent business men of the city of Worcester. In a fac tory, which now embraces four floors and employs five hundred people, this company is turning out more than two thousand Standardyne receivers each week. One of the most distinctive features of Standardyne is its reacted circuit, a patented feature of the receiver, which is said to absolutely prevent distortion and oscillation. Aside from this commendable quality, this receiver is presented to the public in a cabinet of particularly beautiful design, with Buster Keaton and His Standardyne unusually large tuning dials making for ease of operation. The installation of this receiver in all of the suites of the Biltmore Hotel marks a distinctive innovation in the use to which radio has been put since its remarkable development during the past few years and plans are now being formulated by the Standard Radio Corp. looking toward the installation of Standardyne in at least one leading hotel in every principal city in the United States. The management of the New York Biltmore has expressed itself as particularly delighted with the performance of this set and has received many complimentary comments from the guests, who have taken advantage of Standardyne to while away what otherwise proved dull periods during the day and night. "TfowY&rks Loading 'Radio House THE SYMBOL OF SERVICE Distributors for: Alden Mfg. Co. ("Na-ald") Allen Bradley Electric Co. American Transformer Co. L. S. Brach Cornish Wire Co. Crosley Radio Corp. Chaslyn Co. Como Apparatus Co. Daven Radio Diamond State Fibre Dubilier Cond. & Radio Corp. Eby Mfg. Co. General Radio Jewell Elect. Instrument Colin B. Kennedy King Electric Lopez Low-Loss Tuner Manhattan Electric Supply Co. Mitchell-Rand R. Mitchell & Co. ("Sear-de") Mueller Electric Multiple Electrical Products National Carbon (E. R. Batt) Pacent Electric Premier Electric Radio Corp. of America Sterling Mfg. Co. Testrite Inst. Co. U. S. Tool Co., Inc. Ward-Leonard Western Electric Co. Weston Electrical Inst. Better Service — More Sales Increased sales depend to a large extent upon whether or not jobbers can supply orders on time. Many sales are lost simply because dealers are unable to obtain prompt shipment on popular standard lines. Customers buy when the spirit moves them — it pays to be prepared — be sure of your jobber service. Our dealer service — a result of trucks, improved methods of shipment, and the entire organization, will prove a great help in any dealer's business. Our service is at your call. Let us help you sell standard products. Wholesale Distributors only CONTINENTAL RADIO & ELECTRIC CORPN. Fifteen Warren Street New York, U. S. A.