The talking machine world (Jan-June 1925)

142 THE TALKING MACHINE WORLD April 15, 1925 P. L. Deutsch Outlines Summer Sales Possibilities for Brunswick Radiolas Vice-President and General Manager of the Brunswick-Balke-Collender Co. Tells of Conditions and Improvements Which Eliminate the Sales Difficulties of Former Years We arc all vitally interested in facts which pertain to Brunswick Radiola business during Ihe late Spring, Summer and early Fall months. For this reason, the writer lias exercised more than ordinary care in carefully investigating the conditions which will surround radio reception during the Summer. How well will your Rrunswick Radiolas sell during the warmer months? What degree of success will dealers have in demonstrating these instruments in May, June, July and August? These are problems which have confronted us and prompted our investigation. After consideration of the existing facts we P. L. Deutsch have arrived at the opinion thatsales of Brunswick Radiolas during this period will be very gratifying. The only possible difficulty that would be encountered in selling Brunswick Radiolas during the warmer months hinges upon their ability to perform. This in turn is directly dependent upon broadcasting conditions. It is a known fact that radio reception is more difficult during warm weather than when the atmosphere is cool, and unless something out of the ordinary is done during the Summer, satisfactory demonstrations will not always be possible. There are, however, three fundamental improvements in the broadcasting situation which will overcome the difficulties presented to proper demonstrations. The first of these is the use of increased power by broadcasting stations. We quote an article which appeared in the Chicago Herald-Examiner on March 15: "The United States Government, as the whole radio world knows, has taken steps to insure good reception during the coming Summer. The Department of Commerce has permitted the establishment of vastly greater power in many stations, and this means that many stations will have sufficient power to overcome atmospheric resistances and disturbances which are usually associated with warm weather radio reception. "Not only that, but receiving sets are to-day better than they have ever been. Uniformly good reception, local and distant stations, under all weather conditions, is far in advance of performance two years ago, or, for that matter, a year ago. "Therefore, taking all conditions into consideration, the radio manufacturer and dealer, and the radio set owner, should be gleeful over the Summer prospect. Those stations using power of five kilowatts should come through Summer atmosphere in excellent form; and there will be manv of them." The second improvement is the increased number of stations. The evolution of radio broadcasting during the past two years has been marked by the installation and registration of a great many new stations. To-day, in Ihe ordinary location, one finds two, three, four or five broadcasting stations operating in his immediate vicinity. This factor insures radio reception to present owners of Brunswick Radiolas, as well as to prospective purchasers. The third thing to consider is the fact that chain station relaying has become a regular feature of broadcasting. This means that distance is eliminated in a great many instances. You have a definite illustration of the relay plan in the broadcasting of the Brunswick Hour of Music. The artists appeared before the microphone in the Recording Laboratories through direct connection with WJZ, New York. The program, however, is "relayed" over a chain of stations, including WRC, Washington; WGY, Schenectady; KDKA, Pittsburgh, and KYW, Chicago. In other words, the relay plan in effect makes the distant station local, as far as the radio listener is concerned. With these facts before us, the oncoming months can well be agreeably contemplated. In addition to satisfactory Summer reception with the Brunswick Radiola, the instrument offers continued attractiveness from the angle of its effectiveness as a phonograph. There will be numbers of people who will entertain on their porches this Summer by the means of the Brunswick Radiola. Most Brunswick Radiolas can easily be moved to the porch or the lawn, or from one room to another, a great convenience and a good talking point. Well-known Music Houses Job Silver Voice Speakers Many Talking Machine Distributors Included in List of Radiotive Corp.'s Wholesalers The Radiotive Corp., Brooklyn, N. Y., manufacturer of Silver Voice loud speakers, has been meeting with exceptional success in the merchandising of its products throughout the talking machine trade. Among the prominent wholesale music jobbers at present distributing the Silver Voice speaker are the Cheney Sales Corp.; Musical Instrument Sales Co.; Silas E. Pearsall Co., of New York City; Cohen & Hughes, Inc., of Philadelphia, Washington and Baltimore; M. Steinert & Sons, of Boston; Collings & Co., of Newark; Cleveland Talking Machine Co., Cleveland,.©.; Ludwig Hommel & Co., of Pittsburgh, Pa. The Silver Voice loud speaker differs radically from the average unit and has been constructed on entirely new principles, according to Charles W. Neumeister, general sales manager of the Radiotive Corp., who says: "Lambert Schmidt, president of the company and inventor of Silver Voice, is known among the leaders of the industrial and electrical pro fession and recognized as an inventor of prominence. In developing the Silver Voice he has departed entirely from the telephone pipe unit which has been so generally used. "Starting with^the diaphragm we find a departure from the metallic type and instead have one of silk, treated with a special composition and scientifically corrugated, with a view to an even distribution of vibration of all frequencies. Among the many features of this unit is the absence of any necessity for adjustment and the fact that there is no polarity to worry about when attaching it to a receiving set. Mr. Schmidt not only confined himself to the perfection of the interior of the unit but even went to the extent of engaging an artist sculptor to design a horn and base that would harmonize with the most exclusive surroundings. The inside of the horn is finished in mahogany, and the outside gray. The base is finished in silver and black. There is only one model of the horn, although a separate unit is made to fit any standard make of talking machine." 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