The talking machine world (Jan-June 1925)

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May 15, 1925 THE TALKING MACHINE WORLD 25 In previous advertisements we had the pleasure of featuring the endorsement of SELECTRON by such leading concerns as Stromber^-Carlson — Freed-Eisemann, etc. We now have the pleasure of presenting the endorsement of SELECTRON Reg. U. S. Pat. Off. by R. E. THOMPSON MFG. CO. the well-known pioneer manufacturer of radio apparatus (Other Leading Radio Set Manufacturers will be announced in subsequent copy) $19.52 LIST PRICE SELECTRON (CC) COMPLETE, ready to plug in any radio receiver. $12.52 LIST PRICE SELECTRON (BB) for use with any speaking unit. What the Selectron Does 1 At the mere turn of the SELECTRON dial — the * talking machine becomes either a radio loud speaker or talking machine — at will. O With SELECTRON, the talking machine tone ™* chamber gives greater volume and finer quality than any so-called loud-speaking horn or box, regardless of price — because SELECTRON makes use of the highly developed tone chamber of the talking machine and absolutely avoids the use of the tone arm and sound box for radio reproduction — leaving these parts free to perform their intended function, i.e., to reproduce talking machine records. O With SELECTRON the radio set and talking machine are absolutely independent of each other — yet, both make use of the same highly developed tone chamber. /\ SELECTRON makes unnecessary the use of make*^ shifts and becomes an integral part of both the radio set and the talking machine — imparting permanency to the radio set. C SELECTRON brings "dead" talking machines *^ back to life and back into the record market. £Z Each of the millions of talking machine owners ^ is a prospect. ^ SELECTRON brings real profit in its sale. Q SELECTRON is the only instrument which prop^ erly and permanently links any radio set with the highly developed tone chamber of the talking machine — at its full efficiency. Q SELECTRON stimulates the sale of radio sets, as *^ it eliminates the need for a loud speaker, which, after all, is half of any radio receiving set. 1 II SELECTRON eliminates the talking machine ^ ^ "trade-in" problem by the sale and linking of radio sets with the talking machine as a loud speaker. | I SELECTRON stimulates the sale of new talking machines — upright or console — as every prospect for a loud speaker becomes a prospect for the finest of all loud speakers — the amplifying tone chamber of the talking machine. 1 O SELECTRON does all of the above without in *• ™ any way disturbing the talking machine in the least — and without any so-called "installation." Have your jobber tell you all about Selectron or write direct to AUDAK CO., 565 Fifth Ave., NEW YORK, N. Y.