The talking machine world (Jan-June 1925)

26 THE TALKING MACHINE WORLD May 15, 1925 Zenith Export Department in Charge of A. G. Linsig Export Department of Zenith Radio Corporation With a Well-trained Personnel Opened at 1269 Broadway, New York City The Zenith Radio Corp., of Chicago, has long felt that its growing export business should be reorganized upon a basis which will give its foreign trade quicker and better service than has heretofore been possible. Realizing that New York is in reality the dominant exporting center of the United States, it has been decided to place the newly organized export department in the Eastern offices of the Zenith Radio Corp. located at 1269 Broadway. A well-trained personnel will be placed in charge, headed by A. G. Linsig, a well-known exporting executive who has lately resigned a similar position with the Victor Talking Machine Co., for the purpose of taking charge of the Zenith Radio Corp.'s export business. Mr. Linsig has had extensive experience and brings to the Zenith Radio Corp. established ability which will mean much in extending Zenith export business. When Mr. Linsig was interviewed upon his return from the factory, where he has spent some weeks in familiarizing himself with Zenith products, he stated that he was fully convinced of the close association of the radio and talking machine industries. Allied from the point of view of home entertainers, he pointed out that each product really satisfied entirely different requirements, and did not conflict basically. He declared that a true realization of these fundamental differences by the trade would do away with a great deal of harmful indecision and lead both dealer and manufacturer in both industries to a still closer and more harmonious co-operation. Mr. Linsig felt that the public had realized the different nature of performance between the radio and the phonograph. The music dealer should keep this consideration well in mind, and his combined radio and phonograph business will become increasingly successful and profitable. Regarding the possibilities of radio abroad, he pointed out that broadcasting everywhere was improving with giant strides. He referred to the superiority of the American radio sets and Zenith sets in particular, as against any sets marketed by European competitors. Outstanding reference was made of Zenith's selec tivity; remarkably clear and powerful amplification; ease of operation; quality of tone; and especially long-distance receiving capacity, as proved in Commander MacMillan's successful North Pole experience with Zenith apparatus. These facts, Mr. Linsig feels, are of great importance for all foreign markets. Long distance is the need of the burgher in the Veldt of South Africa, of the wealthy haciendado on his estate on the plains bf the Argentine or Brazil, the miner in the Cordillera, the tea or A. G. Linsig coffee planter in the interior of Ceylon or Java, and the sheep ranger in Australia. Long distance is equally the greatest radio need for most of these countries where broadcasting stations are centered in two or perhaps three towns to cover a whole country, sometimes larger in territorial extent than our own U. S. A., as in the case of Brazil. Long distance will be the ideal connection of all these provincial small towns and country estates with the daily social and economical life of the metropolis. Radio carries to the owner of a receiving set the daily heart beat of the country's ever-moving social life and metropolitan entertainment. Not to be forgotten is radio's great value as the rapid carrier of important news, political and economical speeches, weather and financial reports, etc. The press, the moving pictures and improved means of travel have knitted the nations of the world together, but to radio is reserved the Pay Us a Visit at The World's Largest Building" HEN you are at the Music Trades Convention in Chicago drop over any time and let us extend you the hospitality of The World's Largest Building, where our general offices and display rooms are located. You will be interested in seeing this exposition palace, with its Millions of Dollars worth of Fine Furnishings displayed in its acres of space. From the Drake Hotel, a short walk south along the Lake Shore Drive, brings you direct to Building Entrance at 666 Lake Shore Drive. Then come up to our display rooms, Suite 829. We will be glad to see you and you may be interested in seeing an especially large and comprehensive assemblage of phonographs, radios and combinations. But please remember, you will be our guest and will not be asked to buy anything. supreme achievement of letting people hear each other orally and at will, over thousands of miles of land and sea. Radio has thus become the greatest factor for good understanding between nations, also for world peace, friendship and progress. Columbia Graphophone Go. Stock Issue Oversubscribed $1,500,000 Stock Issue Floated by Columbia Co. in England to Finance Taking Over of American Columbia Interest Quickly Purchased The recent purchase of the controlling stock of the Columbia Phonograph Co., Inc., by Louis Sterling and his associates, has caused considerable favorable comment not only in the trade but in financial circles as well. Mr. Sterling's broad knowledge of the phonograph industry in Europe and the United States has given rise to a feeling of confidence that has been expressed in many ways. The most recent expression of such confidence was given in a very tangible manner by the investing public of Great Britain, when the Columbia Graphophone Co., Ltd., of London, floated a new issue of stock to increase its capital. The issue was oversubscribed ten times. The New York Morning World of April 21st carried the following article which describes the various phases connected with this issue: "The Columbia Graphophone Co., Ltd., of London, is a company with a capital of 400,000 common shares of ten shillings ($2.50) each, total £200,000 ($1,000,000). "In order to pay for the interest acquired by the Columbia Graphophone Co., Ltd., in the Columbia Phonograph Co., Inc., New York, the former company increased its capital and advertised an issue on the morning of April 20 of 300,000 £1 ($5.00) 7 per cent, preferred shares, total £300,000 ($1,500,000). "Louis Sterling, chairman of the board of Columbia Phonograph Co., Inc., reports the receipt of the following cable: 'Within five minutes of the opening of the lists actual subscriptions received for £2,000,000. ($10,000,000). Estimated the total subscriptions will reach £3,000,000 ($15,000,000)."' Frederick Piano Go. Celebrates Anniversary Uniontown, Pa., May 7. — The W. F. Frederick Piano Co., in celebrating its forty-fourth anniversary recently, launched a campaign to put "Music of Some Kind in Every Home." Using this slogan as a keynote, special offers were made to the people of those towns which are served by the Frederick organization and which include Uniontown, Cumberland, Pittsburgh, McKeesport, Greensburg, Connellsville, Grafton, Morgantown, Johnstown and Brownsville. Established in 1881, this establishment has forged ahead to an enviable position among the leaders in the music retail merchandising field of the country. Permits News Broadcasting The members of the Associated Press, at its recent meeting in New York, voted, by a big majority, to authorize the Board of Directors to make possible the broadcasting of A. P. news of "transcendent importance." The news broadcasting must be properly credited to the A. P. and safeguarded in other respects. By-laws of the organization hitherto prohibited the broadcasting of news. Edison Shop Re-opens The Edison Shop, Fort Worth, Tex., recently opened after extensive alterations were made. W. W. Dyer is manager of the establishment.