The talking machine world (Jan-June 1925)

The Talking Machine World, New York, May 15, 1925 ISTEN to the music coming from phonographs — perhaps in a palatial dwelling of a leader of society, perhaps at a gay gathering of pleasure-loving youth, or at a camping site, far from civilization, where wanderlust has led, or in fact, any place where phonographs are capable of bringing musical entertainment — listen, and undoubtedly you'll hear music born of Heineman Motors. Heineman Motor-equipped phonographs are everywhere! Over three millions have been sold. More than three millions of music lovers are enabled to enjoy, without interruption, the music of their liking simply because down underneath each record turn-table a Heineman Motor is on duty — ever ready to give that steadfast, easy and noiseless operation that is made possible by its superior design and durable construction. And when appreciation for this faithful service is being given, is it really directed to the motor? In nine cases out of ten, no. All the owner knows, and cares about, is that his machine is functioning perfectly at all times. It is ready every time he is. He realizes that he has made an excellent purchase, and to "Mr. John Jones", the dealer from whom he bought the phonograph, goes his full measure of goodwill and appreciation. Step into "Mr. John Jones'" shoes. Have friendly thoroughly satisfied customers. Insist that the independent phonographs that you sell be equipped, as other phonographs everywhere are equipped, with HEINEMAN QUALITY MOTORS A Product of the General Phonograph Corporation OTTO HEINEMAN. President 25 West 45th Street, New York, N. Y