The talking machine world (Jan-June 1925)

May 15, 1925 THE TALKING MACHINE WORLD 27 Sonora Bell Inaugurates Ad. Criticism Service Space in Each Issue Will Be Given Over to Ads Written by Dealers With Comments by F. W. Schnirring, Advertising Manager In the current issue of the Sonora Bell, the publication issued monthly by the Sonora Phonograph Co., Inc., New York, for the benefit cf Sonora dealers, F. W. Schnirring, advertising manager, is inaugurating a service to assist dealers in bettering their advertising copy. A page or two in each issue of the Sonora Bell, starting) with the May issue, will be given over to reproductions of dealer ads and Mr. Schnirring will comment on each and every ad. In his message to dealers concerning this service Mr. Schnirring says: "In the future issues of the Bell there will be a page or two devoted to the reproduction of advertisements that were written personally by Sonora dealers. You are invited to send in a number of your best advertisements each month and they will be reproduced and criticized in the Bell. I assure you that in the criticisms I will give in the Bell I shall not hand out any soft soap. If your advertising is rotten I'll tell it to you in no uncertain language — and I'll also tell you why I think it is not so good. By reproducing the various Sonora dealer ads each month in the Bell, it will be an exchange of ideas as well as an effort to increase the productiveness of dealers' advertising." Columbia Masterworks Receive Critic's Praise Musical Authorities Enthusiastic in Their Comments on These Recordings The manner in which the trade and recordbuying public have received the Columbia Musical Masterwork Series of Symphonies and Chamber Music has been extremely gratifying to the officials of the Columbia Phonograph Co., but what is more significant from a musical standpoint has been the manner in which musical authorities throughout the country have commented upon the influence these records have in bettering the musical tastes of the people. The critics in the daily newspapers have devoted columns to reviews of the recordings and the comment has invariably been that of high praise. A recent review in the music columns of the San Francisco Bulletin read in part: "In the movement to improve phonograph records of orchestral works pronounced strides have been made recently. Some of the leading phonograph companies have concentrated upon this endeavor with the result that surprisingly excellent records have made their appearance, to be warmly welcomed by all lovers of good music. "This move has been more readily appreciated by the fact that the world has been combed to secure the best, with the result that not only the best of this country but that of Europe has been secured for home enjoyment. Foremost in bringing to the home the finest in orchestral music has been the Columbia Phonograph Co., Inc." Then follows a complete, comprehensive description of the Masterwork Series. Topeka Music Co. Gives Up Topeka Branch Store The stock of the Topeka Music Co. at Topeka, Kan., has been moved to the EmahizerSpielman Co. store at 519 Kansas avenue, and the complete line of Brunswick and Edison phonographs will be handled from the main store hereafter. The employes of the Topeka store have been added to the staff of the main establishment. Important Additions to Okeh Record Literature "Blue Book of the Blues," Containing Complete List of Blue Records, and Catalog of "OldTime Tunes" Are Now Being Distributed The General Phonograph Corp., New York, is increasing the amount of its publicity for dealer distribution. One of the recent issues was the "Blue Book of the Blues," the first complete catalog of "blue" records issued in some time. The catalog is very attractively gotten up and many favorable comments on its appearance and contents have been received from dealers. The catalog features the Okeh race records and a page is given over to a short resume of each artist's career, together with a listing of the records made by that particular artist. To satisfy the demand for "old-time tunes," special literature dealing with this type of music has been prepared. A catalog listing "old-time tunes" was recently distributed to the trade, and supplements will be issued every alternate month, adding to the listings and making the catalog complete and up-to-date. Dealers are making good use of these catalogs. Victor Exhibition Salons in New York Are Closed End of Lease and Demolition of Building Force Move — No Announcement Regarding New Exhibition Rooms in New York The exhibition salons conducted by the Victor Talking Machine Co. for the past year on Fifth avenue, New York, opposite the Public Library, were closed on April 1, at the expiration of the lease on the premises. It is understood that the building will be torn down with others to make room for a large modern structure. The Victor Co. has made no announcement regarding any plans for reopening exhibition rooms in New York. BRISTOL^i^^iLoud Speaker Model C, $30.00 THE BRISTOL COMPANY, WATLRBURY, CONN.