The talking machine world (Jan-June 1925)

38 THE TALKING MACHINE WORLD May 15, 1925 Radio Horns Of Every Description Cabinet Horns a Specialty Illustrated are a few of the styles and shapes for cabinets which we have designed. 25 YEARS' EXPERIENCE designing and manufacturing sound amplifiers placed on your work. All horns sound proof coated for full volume and clear tone Tell us your requirements. We will give special designs and figures — Particulars free. STANDARD METAL MFG. CO. Chestnut Jefferson Malvern Sts. NEWARK, N. J. Harry D. Schoenwald With Thermiodyne Corp. Well-Known and Popular Sales Executive of the Middle West Made Manager of the Chicago Headquarters of Radio Manufacturer It was announced by Leo Potter, president of the Thermiodyne Radio Corp., at 1819 Broadway, that Harry D. Schoenwald, one of the best for over ten years. He was formerly associated with the Columbia Phonograph Co. and later capably filled the position of -sales manager for the Consolidated Talking Machine Co. In these important capacities, Mr. Schoenwald impressed dealers in the Chicago territory with his sincerity and his personality, and earned their good will and esteem through the untiring co-operation and assistance he gave them in their ever-present merchandising problems. Mr. Schoenwald is president of the Piano Club of Chicago and a number of other organizations. He is recognized throughout the talking machine world as one of the foremost figures in the Chicago district. Inasmuch as the tremendous popularity of the Thermiodyne TF6 receiver has resulted in enormous demands upon the organization of the Thermiodyne Radio Corp., the matter of adequate sales service, wholesale and to dealers, has become an important problem. In this connection there is assurance that Mr. Schoenwald will adequately look out for the besti interests of the Chicago wholesale and retail trade. New York Victor Dealers Inspect New Loud Speaker Blackman Talking Machine Co. Arranged for Demonstration of Loud Speaker and New Victrola at Recent Association Meeting Harry D. Schoenwald known sales executives in the Middle West, has been placed in charge of the Thermiodyne Radio Corp. branch offices, 2047 McCormick Bldg., Chicago, 111. Mr. Schoenwald, a very capable and popular young man, has many friends among the dealers in the Chicago territory, where he has been identified with the musical products industries Phonograph Repair Parts Pal — American — Outing — Carryola We carry a full line of repair parts for every motor made. Sixty-eight different types of main springs Writ* for a catalog showing our complete line of part* and supplie* ATLAS PHONO-PARTS CO. 107 WEST 20th ST., NEW YORK Phone, Chelsea 1 715 Repair parts for Pal, Outing, Carryola, American and all Portables Uses Delivery Gars as Radio Publicity Medium Shawnee. Okla., May 5.— The A-B Radio Co., Inc., of this city, is a retailer ever on the lookout to take advantage of every possible means of publicity, not only in its warerooms at 210 North Broadway, but it is now also making good use of its delivery cars as well. This enterprising concern is an Atwater Kent retailer. Accordingly, the sides of the trucks used are painted with the advertisement of the Atwater Kent set, announcing that the A-B Radio Co., Inc., is "Radio headquarters for Atwater Kent receiving sets." There is also painted a large reproduction of a radio set. This store has found delivery trucks a good investment. With them distant points of the city can be easily reached. In reality it takes the store to the rural districts. It broadens the territory from which the dealer can draw trade and for this reason, of course, adds to the effectiveness of sales campaigns. At the April meeting of the Metropolitan Victor Dealers' Association of New York, held at the Cafe Boulevard on April 22, there was demonstrated to the dealers for the first time the new Victor Lumiere loud speaker for radios, as well as the new Victrola No. 1-1, the latest addition to the Victor line, a small table model listed at $15. Particular interest was displayed in the Victor Loud Speaker, for it was heralded as representing the first move of the Victor Co. in the field of radio. It embodies a number of original principles, is finished in mahogany and has the general appearance of a mantel clock with a parchment diaphragm for its face. The Victor loud speaker was demonstrated by Wm. H. Bishop, and the new Victrola by W. R. Grew, both members of the staff of the Blackman Talking Machine Co. Waterbury, Conn., Retailers Improve Establishments Waterbury, Conn., May 6.— The New England Music Shop, 77 Grand street, has completed remodeling both the interior and exterior of its store and now has ample room to display pianos on the main floor. Mr. Kay, the owner of this live music shop, has added musical instruments, sheet music and also a complete radio section. The New England Music Co. recently opened a branch store in Southington, Conn., where it will carry a complete line of Columbia phonographs and Columbia records, pianos, musical instruments, sheet music and radio. Julius Koss, 184 South Main street, has moved into his new building at the same address this week. Mr. Koss is carrying Columbia phonographs, New Process Columbia rec' ords, musical instruments, etc. E. T. Barron Go. Chartered Music in the Air The E. T. Barron Co., Superior, Wis., has been incorporated to manufacture musical instruments with a capital stock of $50,000. The incorporators are E. T. Barron, Carolyn H. Barron and Paul F. Lewis. Two specially constructed Victrolas, fireproofed and with the metal parts all made of aluminum, were recently presented to the crews of the Navy airships, the Los Angeles and the Shenandoah.