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May 15, 1925
THE TALKING MACHINE WORLD
39
A "Life-Saver"
Every month this year has shown an increase over the preceding month, in the business done by Gulbransen dealers.
This cannot continue indefinitely, of course, but there is a general opinion that summer profits will be unusually good for the music dealers who concentrate on the Gulbransen.
We have long contended that the Gulbransen is the bread-and-butter proposition for music dealers — the money-maker of the retail piano business. Now it is beginning to look as if the Gulbransen is the money-maker not only of the retail piano business, but of the entire music business.
While other departments of the music store have fallen badly behind, have failed to show profit, have necessitated the dealer digging into his earnings on account of service and maintenance expense and "dead" stock, and while his other lines have shown unhealthy seasonal fluctuations, the Gulbransen has gone steadily along chalking up sales and profit.
In many a store, the Gulbransen is the "life saver" right now. This is not a boast — not an exaggeration. A frank talk with half a dozen Gulbransen dealers will prove it to anyone who may doubt.
The Gulbransen would have a healthy influence on your business, not only as a stimulant now when it may be particularly needed, but permanently. May we tell you more about the situation as it exists today? i I
GULBRANSEN COMPANY, 3232 W. Chicago Ave., Chicago
GULBRANSEN COMPANY
3236 W. Chicago Avenue, Chicago.
Gentlemen — Tell us how the Gulbransen "fits in" with a talking machine business.
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