The talking machine world (Jan-June 1925)

60 THE TALKING MACHINE WORLD May 15, 1925 L. E. Gillingham Is Now Vincent Lopez and His Assistant General Manager Orchestra Sail for England mvm TbmWmM& LartfMt FMducar of DIE ■ CASTIli^I Unceasing research, experiment, test, development— daily contact with hundreds of industries using die-castings — an experience of 18 years — a staff of engineers, metallurgists and die-cutters unequalled in the industry — these are the factors which determine and maintain Doehler Quality. And back of all this are the three Doehler plants, separate and distinct but under one management and policy — which make Doehler service as unvarying as Doehler Quality. GENERAL. OFFICE AND ASSEMBLING DIVISION BROOKLYN, N Y. PLANTS AT POTTSTOWN.PA: B ATAVIfl.N.YTOLEDO.O. Of the Nipponophone Co. in Japan — Other Americans Join This Large Organization — Plant Now Running Smoothly The many friends in the trade of L. E. Gillingham, widely known as one of the foremost recording experts in the industry, will undoubtedly learn with interest that he is making very satisfactory progress in the Nipponophone Co., Ltd., with head offices in Tokyo, Japan, where he has been associated for a number of years. Mr. Gillingham narrowly escaped death in the Japanese earthquake, and after returning to America for a short rest rejoined the Nipponophone organization in Japan. In a letter received recently at the offices of The World, Mr. Gillingham stated that he had recently been appointed assistant general manager of the company, and R. R. Layte, who joined the organization about a year ago, had been made chief engineer. The Nipponophone Co. is making rapid progress and is in a most advantageous position because of the fact that it has secured long-time contracts with the majority of leading artists. The company is turning out a quality product in both phonographs and records, which may be attributed, in a considerable measure, to the influence of the foreign experts in charge of the manufacturing. About four months ago Wallace Ougheltree, formerly connected with the Victor Co., and a recognized record expert, joined the Nipponophone forces and John Hudson, formerly associated with the Columbia Co. for many years, also joined the organization recently in charge of its machine activities. Although the company suffered a great loss in the earthquake of 1923 and its buildings were practically all destroyed, it was running in full force in four months' time. Fortunately, there was no fire at the plant and ninety per cent of the machinery was intact. Mr. Gillingham invites the correspondence of his many friends in this country who are desirous of becoming acquainted with conditions in the phonograph industry in Japan. Big Radio Sales Field in the Rural Districts Small Town Dealers and Those Who Have Access to Country Districts Can Cash in on Radio by Soliciting Among Farmers It is estimated that during the past year the number of radio sets on farms and in rural districts has increased from 145,000 to 370,000. This is indicative of the growing appreciation of radio among rural dwellers. The farmer finds radio especially valuable not only as an entertainment medium but because through it he can get the latest market reports and other information of value to him in his work. The farm radio market has barely been scratched and the retailer with the foresight and energy to develop sales among the rural population surrounding the city or town in which he is located will find the effort very much worth while. The farmer is usually an excellent risk from the credit standpoint, and because of his real need for radio selling should not be difficult. The large mail order houses realize this and they are placing thousands of radio sets in farm homes, securing business which the talking machine dealer could get with comparatively little trouble. The dealer is in an excellent position to render service, and this with the advantage of making personal contact with prospects should eliminate any trouble in overcoming the competition of the mail order houses. At any rate here is an opportunity of keeping up radio sales during the Summer. The farmer will buy if he is sold on his vital need for radio Famous Okeh Artists to Tour England — Guest of Honor at Farewell Party Prior to Sailing — Well-known to Record Fans Abroad Vincent Lopez and his Hotel Pennsylvania Orchestra, famous dance organization and exclusive Okeh artists, sailed on the "Leviathan" May 2 for a very important engagement of four weeks' duration, during which they will Vincent Lopez appear at the Capitol Theatre in London and at the Kit Kat, one of the leading London night clubs. Before sailing, Mr. Lopez was the guest of honor at an informal farewell party tendered him by the directors, executives and department heads of the General Phonograph Corp. The success of Lopez records in the Okeh library has been one of the outstanding features of the phonograph industry in recent years, and Mr. Lopez has evinced the keenest interest in the production and marketing of his records. Lopez records abroad are marketed under the "Parlephone" label, and it is expected that his tour in England will result in a tremendous demand for these records. Nelson Go. Takes Brunswick Billings, Mont., May 6. — Announcement was recently made that the Nelson Music Co. had purchased the stock of talking machines and records, together with the Brunswick Radiola? on hand, of the Hammond Furniture Co., which is liquidating its business. By this purchase the Nelson Music Co. is* adding the Brunswick line to its stock, having hitherto only carried the Victor line. Gets Edison Agency The Soda Shop,' of Largo, Fla., of which Gene Howard is proprietor, recently secured the agency for the New Edison phonograph. A complete stock of instruments and records is on display and an advertising campaign is being waged. Monthly Popular Releases ITALIANSTYLE Records and Player-Piano Rolls REPRODUCING SELECTED ITALIAN POPULAR SONGS, OPERATIC and DANCES Distributed by ITALIAN BOOK CO. 145-147 Mulberry St. New York, N. Y. CATALOGUES SENT ON REQUEST