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May 15, 1925
THE TALKING MACHINE WORLD
61
er
Shall the legitimate deal
or the mA dominate the radio industry
9
I HE developments of the
past five weeks have
T,
shown conclusively there is no "standard of price" in radio today — and, mark you, without standard of price, there is slight hope of permanent profit for anybody.
"What is one man's meat is another man's poison!"
The motley collection of "Whatnot-humdingers" which spread over the market like a cloud of seventeenyear locusts are rightly entitled to the famine they have brought on themselves; but our avowed enemies, the "gyp>" tne in-and-outer, the radio panhandler, are having the time of their lives.
For them, it's meat — red meat —
each one trying to go the other one better, only to discover that smashing prices is like sin — the lower you go, the rottener it gets.
The legitimate music and radio dealer who has a business to maintain, a reputation to protect, an over
head to watch and a minimum sales-volume to secure, know;; that volume founded on priceappeal is poison to his business.
The spring of 1925, we believe, will go down in radio history as sharply dividing existing radio dealers into two classes:
1. The legitimate dealer who is interested in maintaining a permanent radio business.
2. The "gyp" who walks in the wake of distressed manufacturers.
The policy of the R. E. Thompson Manufacturing Company is to work with only such dealers as can contribute to the stability and permanence of the radio industry.
On request, we will forward the name of our nearest distributor to desirable dealers who appreciate a manufacturer's policy as against lowpriced "distress" merchandise indiscriminately distributed. R.E.Thompson Manufacturing Co., 30 Church Street, New York City.
cnompsoD
The 6-tube Thompson Neutrodyne Concert Grand, $180
The cabinetmaker's skill is revealed in the design and grace of every Thompson Radio. A thing of beauty that intrigues the interest of the most esthetic.
RHDIO
Thompson Speaker, $28
To get best results from the Thompson or any other good receiver, use the Thompson Speaker. Extremely sensitive. Contains oversize magnet and coils, amplifying armature, diaphragm in scientific cone shape, and includes simple thumb-screw volume-regulator. Uses no battery current. For supremely natural home radio — the Thompson Speaker I
LICENSED BY
.UTRODf. ,
5.5c* 27.l«3 AND «p„7, «
,yJ° OTHER PATENTS PENDING
R E THOMRSON MFG..CO-30 CHURCH ST,N.Y.C