The talking machine world (Jan-June 1925)

66 THE TALKING M ApHINE WORLD May IS, 1925 Salt Lake Dealers Enjoy Good Business Outlook Better Than at This Time a Year Ago • and Entire Trade Is Optimistic Over Summer Prospects — News and Activities of Month r C A R X E R "ONE-WAY" Plug ^ This is the plug that has become the standard by which all others are judged. The "just as good as" or "just the same" are not genuine Carter and will not give Carter results to your customers. Salt Lake City, Utah, May 5. — The talking machine business is normal for.the season. Manager Spratt, of the Brunswick-Balke-Collender Co., said he regarded the outlook for business as much better than it was a year ago at this time. Mr. Spratt said R. F. Perry, the company's traveling representative, had just returned from a month's tour of the Idaho ter^ ritory and reported things as looking up in that section, whereas Idaho has been considered in the recent past as one of the States that were almost crippled by the crop failures. It was stated by Mr. Spratt that the Brunswick Radiolas are moving at a very satisfactory rate. He said he is well pleased with the way this instrument is going. The record department is holding its own, the demand for popular music being strong. The John Elliot Clark Co., Victor distributor and dealer, reports conditions to be very much as the Brunswick people described them. "Things look pretty good to us for the immediate future," it was stated. Some of the dealers of Salt Lake City report the talking machine business as rather quiet, especially those who have been doing so well with radio merchandise. However, at one store it was stated that the phonograph business was "Picking up again." No one complains about the record business. Mrs. Arzella Fullmer, in charge of the record department of the Glen Bros. -Roberts Piano Co., has resigned on account of ill health. During the recent general conference of the Church of Jesus of Latter-day Saints, or Mormon, held in this city and attended by many thousands of people from the Mountain States and elsewhere, the Consolidated Music Co. had as a special window attraction a large collection of the favorite Mormon hymns recorded by the Victor Co. This conference, which was held since our last letter was written, brought larger crowds to the city than ever before and more money, too, judging by the reports of business men in many lines. The music stores generally did well, especially those located near the great tabernacle, because they caught the crowds as HISw50c Order from your jobber. For Headset or Loudspeaker In Canada — Carter Radio Co., Limited, Toronto. Offices in Principal Cities. v.. soon as they turned down South Main street on shopping bent. • Phil Heilbut, manager of the phonograph department of the Bates Stores Co., Provo, is quoted in a recent "Sparks From Live Wires" department of the Evening Herald of that city. Mr. Heilbut commented on the successful municipal Spring clean-up conducted in the city. A phonograph-radio store has been opened by Lee & Roberts at 1062 E. Twenty-first street, Salt Lake City, or in what is known as the Sugar House suburb. "Watch us grow" is the slogan. The Columbia phonograph will be carried. A young lady named Miss Glenona Duckworth will be department manager. Something new, to these parts, at least, will be given in the way of service, and will consist of free delivery of records. Also, in the matter of radio equipment, persons interested in radio will be called for in an automobile and taken to the studio unless they prefer to have a free demonstration at their own home. The Glen Bros. -Roberts Piano Co. has announced that it will accept Brunswick, Victor or Aeolian records in exchange for new Brunswick records, plus an adjustment in cash. Concert by Eight Popular Artists Stimulates Sales Steubenville, O., May 7. — The Eight Popular Victor Artists recently gave a concert at the Grand Theatre here to a capacity audience. The occasion was under the auspices of the Robinson Music Co. and it profited by the unusual demand for the records of these artists. Louis Mandelstam, formerly associated with the Lewis Co., recently opened "The Music Shop" at 116 N. Phillips Ave., Sioux Falls, S. D. Have You A Genola in Your Toy Shop? It's a great little money maker — a child's phonograph retailing at $5.00 — that plays all flat records up to 10 inch size with the clear reproduction of a large machine. It is bright and appealing in appearance and makes a hit with both parents and children. The Genola stands but lx/2 inches high. Then to retail at $10.00, there is The Baby Cabinet, standing 17 inches high and which is a delightful piece of nursery furniture as well as a splendid little talking machine. Order Samples Today THE GENERAL PHONOGRAPH MANUFACTURING CO. Elypla, Ohio. Urges Promotion of Radio During the Summer Months L. E. Latham, Sales Manager of E. B. Latham & Co., Makes An Interesting Analysis of Summer Radio Sales Possibilities E. B. Latham & Co., New York, distributors for the Radio Corp. of America, Atwater Kent and other well-known radio manufacturers, have recently been conducting an educational campaign among their dealers with the view of stimulating radio sales to the consumer during the Summer season. "A radio receiving set or product which sold well during the Winter months and on which the consumer received full value for the money expended is just as good to-day as it was during the Winter," pointed out L. E. Latham, sales manager of the company, in discussing Summer sales opportunities. "Practically all owners of radios are using them constantly at this time and will continue to do so during the Summer months. With the great improvement in broadcasting very satisfactory results will be obtained all through the Summer, from all indications. It is reasonable to assume that if the owners of radio sets continue to use them there is no reason why prospective buyers cannot be sold and obtain just as much enjoyment from their sets as those who bought them earlier in the year. A good radio receiving set does not deteriorate during the warm months and is every bit as good a value for the money as it was in January or December. If a dealer allows himself to become convinced that there can be no radio sales made during the Summer months he is beaten before he even starts, with the resultant lack of sales. On the other hand, dealers will find that by redoubling their efforts there is a great deal of desirable business to be obtained. We have concrete examples during last Summer of large quantities of radio receiving sets being moved during the Summer season by large retail outlets. This was accomplished, of course, by methods which the ordinary music dealer cannot pursue, such as extensive advertising, etc. However, the dealer who will put additional impetus behind these big line sales efforts will find that he is securing just that business which might be going to other sources through the Summer season. It is our firm belief that by pursuing aggressive merchandising methods and concentrated sales efforts every dealer handling reputable radio products will enjoy a good volume of business during the next few months." Okeh Completes Recordings in Atlanta and St. Louis The recording unit of the General Phonograph Corp., under the direction of Charles Hibbard, recording engineer, recently concluded a week of recording in Atlanta, where new records by Fiddlin' John Carson, the Jenkins family and other popular Atlanta artists were made. Mr. Hibbard was assisted by Pete Decker, also a recording engineer and the party also included George Jeffers-, sales representative. A number of new releases by St. Louis Okeh artists were made the week prior to the Atlanta trip.