The talking machine world (Jan-June 1925)

May IS, 1925 THE TALKING MACHINE WORLD 66a Speed With Which Stock Issue Was Taken Shows Strength of Columbia in England Louis Sterling, Who Heads Columbia Interests in the United States as Well as in England, in Announcement to The World States That Improved Merchandising Plans Are Under Way Louis Sterling, chairman of the Board of the Columbia Phonograph Co., Inc., and managing director of the Columbia Graphophone Co., Ltd., London, England, is being congratulated upon the phenomenal success of the stock offering made by the latter company recently. The London company has a capital of 400,000 common shares valued at $2.50 each, or $1,000,000, and it announced its plans to increase its capital by an issue of 300,000 seven per cent pre madc in London, although it has no relation whatsoever to our interests in America. It indicates, however, a confidence in our policies that is very gratifying, and which is based primarily on the fact that the Columbia company's profits in London last year were $750,000 on an ordinary capitalization of $1,000,000. The London public has recognized in our activities a sincere effort to establish the phonograph industry firmly and soundly. "As mentioned in my first announcement to The Talking Machine World a few months ago, it is our plan to conduct the American Columbia interests on the same lines that we have used in London. ■ We are going to make a good product, build up and maintain a feeling of good will and confidence with our trade and with the public. "We have already received significant and concrete signs of the future prosperity awaiting Columbia activities in this country, provided we do not deviate from the plans I have set forth above. We believe and recognize the fact that we are selling music and we intend to concentrate on the music business. "The wonderful success that we achieved abroad with our symphony works in album collections is an interesting indication of the public's attitude towards quality recordings if properly merchandised. When we first issued these symphony sets we considered ourselves fortunate to secure orders for 500 sets. However, we developed merchandising plans that eventually brought these orders up to 5,000 sets for new recordings as they were released. "Within the near future we expect to develop new features in our merchandising plans for the Columbia interests in this country that will be of keen interest to the trade. We are firmly convinced that the phonograph business in this country has exceptional possibilities for the future, and we are welcoming suggestions from our dealers towards maintaining and developing our business on a foundation of strength and stability." Opens New Music Section Maquoketa, Ia., May 4.— A new music department has been established in the Lee Dry Goods Co.'s store, handling pianos, phonographs and musical accessories. The store has Attractive Window Display Feature of Brunswick Salon Louis Sterling ferred shares valued at $5.00 per share, or $1,500,000. Within five minutes of the opening of the lists actual subscriptions for the new offering were received totaling $10,000,000 and it is estimated that the total subscriptions will easily reach or even exceed $15,000,000. This wonderful reception on the part of investors in the United Kingdom to this stock offering is a distinct tribute to the accomplishments and success of the Columbia Graphophone Co., Ltd., of London, England, and a personal tribute to Louis Sterling, who has been the dominating factor in the activities of this organization. Mr. Sterling sailed for London recently on the S. S. "Mauretania" and will be there up to July 1, after which date he will devote his entire time the balance of the year to the activities of the American company. Commenting upon the reception accorded the English stock offering Mr. Sterling said: "We are, of course, delighted with the enthusiastic response to the preferred stock offering that we Window Display of New Brunswick Salon been recently remodeled to provide suitable quarters for the musical department, and a formal opening will be held in the near future. The Schmidt Orchestra, of Davenport, will be provided by the Schmidt Music Co. of that city for that occasion, when, it is expected, there will be a large attendance. One of the most attractive phonograph and radio warerooms in the Metropolitan district is the recently opened Brunswick Salon of Fifth avenue near the corner of Fifty-third street, New York City. Situated in the heart of one of the most exclusive sections of New York, this establishment, featuring the Brunswick phonographs and Brunswick Radiolas, fits perfectly into its surroundings. The accompanying illustration gives an idea of the attractive display which greets the eyes of Fifth avenue strollers. The interior of the establishment is equally attractive, being furnished and fitted with fixtures which harmonize with the period models of Brunswick phonographs which are on display and the prospective buyer sees the phonograph or Brunswick Radiola combination unit, in surroundings which give an adequate idea of the manner in which the instrument will look in the home. John F. Davidson, Rutherford, N. J., writes: "Following is a list of 70 stations I heard in two weeks on my Resas Tone-A-Dyne Receiver between 8:00 and 11:00 P. M. All of these stations were received while New York stations were broadcasting yet there was no interference." Included in this are stations in Montreal, Ottawa, Nebraska and Georgia. Some record ! Yet no better than any one should be able to do under similar conditions. In performance the Resas Tone-A-Dyne 5-tube Receiver is unequalled even by sets selling for twice the price. In appearance, too, the Resas compares favorably with high-priced sets. It has a handsomely finished solid Mahogany cabinet. 26;<2"x8^2"x 9^2," with genuine bakelite panel and dials. Tone Modulator permits controlling volume and tone. Is fully guaranteed. Dealers everywhere report the Resas one of their biggest sellers. Write for booklet and special low prices. 5, lire. 112 Chambers Street New York City