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May 15, 1925
THE TALKING MACHINE WORLD
66c
Capitalizing Experience
It is an old and true saving that "Experience is the best teacher." The budding salesman, the college graduate, and the promising young lawyer or doctor, do not at first admit this. Later on, whether they have made a failure or a success, they find out that experience is the best teacher. However, training and preparedness, plus experience, makean ideal combination as a foundation for permanent success.
Those pioneers among talking machine men who have seen the industry grow from nothing to a success only dimmed by the usual business depression cycles, realize that there have been times when inventive ingenuity had to be called upon to stimulate or revive the demand. The introduction of radio created an interest and demand unprecedented during the present generation, .not excepting the automobile or the movies. Consequently, it took the experience, obtainable only through the passing of time, to properly analyze the effect of radio upon the talking machine business.
The experience of manufacturers of talking machines and radio, together with that of distributors, dealers and the buying public, has, I believe, now reached a point where they can capitalize it.
We have been experiencing the "survival of the fittest" — and the survivors will be of the more dependable type — those probably who have been in the business for many years, and to whom therefore a temporary depression or a curtailment of sales and profits was merely an incident in their success' as measured over a period of years.
So, Mr. Victor Dealer, I suggest that you apply your experience, and in choosing your product bear in mind the manufacturer, the distributor, and the reputation that has been made. Large sales do not always show net profits, and business success is usually not a hundred-yard dash but more of a marathon. The responsibilities of a reputation often make impossible hasty decisions or actions, but when the "zero hour" has arrived great things are expected, and usually result.
1 believe Victor Supremacv is about to re-assert itself, and the Victor dealer who maintains or establishes close relation^ with a dependable Victor distributor will be prepared to share to the fullest the greater things just ahead.
T. NEWCOMB BLACKMAN.