The talking machine world (Jan-June 1925)

92 THE TALKING MACHINE WORLD May 15, 1925 Intensive Campaigns of Buffalo Dealers Effective in Overcoming Lagging Sales When Record Sales Commenced to Slow Up Dealers Inaugurated Drives Which Were Instrumental in Overcoming Lethargy— Brisk Radio Sales Continue— Local House Suffers Heavy Fire Loss Buffalo, N. Y., May 7.— When record sales began to lag early in April, dealers and jobbers inaugurated campaigns which stimulated sales to an appreciable degree, later in the month, consequently carrying on a volume of record business that almost equals that of the earlier months of the year. Buffalo recordings on Okeh records have reached the peak of expectations here. Dance records of the Yankee Six have been placed on special accounts and lead to first-class new business for the Iriquois Sales Corp. The new Buffalo Polish records, made by three Buffalo Polish artists, broke a record in this district for volume of one-day sales, after they had been released. Jos. Dombrowski, Okeh dealer and artist, put on a campaign on Saturday preceding Easter, selling more than 500 records of local artists during the day. Three musicians, who took part in making the Polish records, played in Mr. Dombrowski's store window, proving one of the best attractions the dealer could have conceived. Records made by the Blue Ribbon Syncopators, local colored orchestra, have also broken the sales records in this district for race recordings. The artists appeared behind the counters of dealers in the colored district and handed out their records as fast as the money could be received, during that day. Outing Portable machines are selling in good volume, according to Mr. Clare, of the Iroquois Sales Corp. The new Victor models, No. 1-1 retailing for $15 and No. 1-2, listed at $18, are two of the most popular models, particularly in the Buffalo district, according to C. E. Siegesmund, sales manager for Curtis N. Andrews. "The Flapper Wife" is decidedly the best selling record from the catalog at this time, Mr. Siegesmund declares. Samples of the VictorLumiere loud speaker, on display in showrooms of the Buffalo Talking Machine Co. and Curtis N. Andrews, are creating much enthusiasm among dealers, who have called to see the instrument and hear it demonstrated. Radio is selling in better volume than had been anticipated for this time of year. The Iroquois Sales Corp opened several WorkRite ac counts since the first of April, one of which is with the Kenyon Brothers, Syracuse. While Curtis N. Andrews did not expect to do such a great volume of A. C. Dayton radio business when he took these sets over for distribution early in March, his list of accounts for these sets, numbering twenty-five, is said to be good for this time of year. The sets applicable to upright phonographs are selling especially well. Brunswick records made by Snodgrass, the famous "convict pianist," are leading everything else in the Brunswick catalog, in sales here, according to C. W. Markham, new district manager, with headquarters in Buffalo. Other record sales have slowed down somewhat. Orders for the Brunswick Radiola are coming to the Buffalo office in pleasing volume. The model No. 60, retailing at $400, is one of the best sellers in the Buffalo territory. William Carroll, manager of the local office of the Adler-Royal Products, is busy breaking into virgin territory in this section and is reporting some real live accounts in western New York. Buffalo dealers handling the Royal, particularly the J. N. Adam Co., and the Adam, Meldrum & Anderson Co., report a good turnover in these machines. The latter company has moved its music department from the mezzanine floor of its annex to the fourth floor of the new building. The department now occupies double the amount of floor space formerly used and is particularly attractive through a well-planned decorative scheme. Two elevators give direct access to the department. Another valuable feature is that the phonograph and piano departments are separated, each having been given an allotted space in equal attractive positions. Detailed arrangements for the department were made by its manager, Mrs. Loretta Spring, who was given complete co-operation of the executives of the store. The Robert Loud Music Co. suffered heavy loss when the store in 569 Main street was destroyed by fire on April 19. A large stock of pianos and phonographs on the second and third floors was completely wiped out. Instruments on the first floor of the warerooms were made valueless through smoke and water. The H,S M*STER)3 VOICE It has always been the policy of this house to build "good will" by rendering a service that is at all times dependable and cooperative. The number of Victor dealers we are now serving regularly, and who depend upon us for their supply, is constantly increasing. There must be a reason for their preference. This not only applies to local and nearby dealers, but many at more distant points find our service dependable. Our shipping facilities out of Buffalo are unexcelled. Try us and be convinced. C U RT I S ANDREWS SERVICE BUFFALO, N Y Victor Distributor Exclusively Wholesale Court & Pearl Sts. BUFFALO, N.Y. SERVICE BUFFALO, N Y fire originated in the . furniture store of the F. G. Goellner Co. in Washington street, which was also completely destroyed. It carried a large stock of Cheney phonographs. The loss was partly covered by insurance. Loud's have opened temporary quarters in 667 Main street and business is uninterrupted. Goold Bros., Inc., has sold part interest in its Niagara Falls store to C. E. Campbell, who for many years has been the store's manager. Tom Goold, member of the firm, said that the Niagara Falls store was one of the few retail music stores in this section to make a good profit last Summer and much of this was due to the capable management of Mr. Campbell. The store name has been changed to the C. E. Campbell Music Co. Goold Bros., however, retain a financial interest in the stock of the store. C. N. Andrews, Victor jobber, has returned to his desk after several weeks' illness, contracted after his return from Miami, Fla. Roy G. Robinson is a new member of the sales staff of the Buffalo Talking Machine Co. Thermiodyne Radio Is Featured in Canada The C. W. Lindsay Co., Montreal, Que., Devotes Unusual Window Display to Radio — Intensive Sales Promotion Is Resultful The C. W. Lindsay Co., Montreal, Que., one of the leading retail music houses in the Domnion of Canada, has been attaining very pleasing success with the Thermiodyne TF-6 receiving set. This company operates seven retail stores in Canada, employing twenty-five salesmen, and C. W. Lindsay's Thermiodyne Display through the use of intensive, energetic sales methods, has built up a very large following among radio enthusiasts for the Thermiodyne product. The accompanying illustration shows one of the many attractive windows that the Lindsay organization has featured in behalf of the Thermiodyne receiving set. Burt Bros., Inc., Enter Radio Cabinet Mfg. Field Philadelphia, Pa., May 7. — Burt Bros. Inc., of this city, well known as manufacturers of high grade furniture, are now featuring in an energetic manner their line of radio cabinets. In the production of this line Burt Bros, have employed cumulative knowledge of forty-five years of furniture production. The line is varied in scope and presents a wide range of finishes and designs. Perhaps the more popular model of the line is number 2400, which is made in solid American walnut, with antique finish, gold leaf and hand* painted carving. This number is of the wall cabinet style. Other wall cabinet models are to be found in 1100, 2300, 2200, 700 and 1000. Models 1200 and 1400 are of the radio table type. Each model of the line provides ample room for the radio set and with the ingenious use of removal panels all openings around the set are filled in, giving a finished appearance. A loud speaker compartment is provided for the horn and adequate space is also provided for batteries in all models. The executive staff of the company is as follows: C. H. Burt, president; H. C. Burt, son of the president, vice-president and general manager, and F. M. Livezey, secretary.