The talking machine world (Jan-June 1925)

100 THE TALKING MACHINE WORLD May 15, 1925 Art Gillham Given Big Reception by Coast Trade "Whispering Pianist," Columbia Artist, Makes Trip From Los Angeles to Frisco in Taxiplane — Addresses Columbia Dealers San Francisco, Cal., May 5. — Art Gillham, known as the "Whispering Pianist," exclusive Columbia artist, received a most enthusiastic reception upon his arrival in this city recently to fill engagements in the local radio broadcasting stations. After leaving Los Angeles, Mr. Gillham covered Bakersfield, Fresno and Stockton. He was met in the latter city by A. J. Greeting the "Whispering Pianist" Schrade, of the Columbia organization, and after calling on the Stockton dealers it was necessary to make a hurried trip to San Francisco to fill a radio engagement. Arrangements were made to make the journey by taxiplane and Mr. Gillham, together with Mr. Schrade were the first passengers to use this unique form of service. The flight was made in forty-eight minutes and Mr. Gillham was given an elaborate send-off by the mayor of the city, Chamber of Commerce officials and other dignitaries. While in San Francisco, Mr. Gillham appeared at stations KGO, KOP and KFRC. Aninteresting meeting for Columbia dealers was held during his visit to San Francisco and Mr. Gillham gave a splendid talk regarding Columbia recordings and other phases of the music industry. Newspaper copy was used in the local papers and numerous window displays featured his appearance in this city. New Gennett Recordings The Gennett record division of the Starr Piano Co. recently released a new and modernized version of "Casey Jones" and "There'll Be a Hot Time in the Old Town To-night." These two old popular numbers are played in fox-trot time by Straun's Pullman Porters, and they are expected to be very popular. Music Master Corp. to Hold a Radio Congress Plans Completed for Third Annual Event to Be Held at Bellevue-Stratford Hotel, Philadelphia— New Policies to Be Announced The success of the various radio congresses held in Philadelphia in the past, under the auspices of the Music Master Corp., of that city, has made them become an important feature in the radio field. The third annual radio congress to be held by this progressive company will open at the Bellevue-Stratford Hotel, Philadelphia, on May 28. The forthcoming congress takes on a very important aspect, for at this affair Walter L. Eckhardt, president of the Music Master Corp., will announce the future sales and service policies of his corporation. It is generally agreed by those who are on the "inside" that the establishment and support of its policies will do much to improve radio sales. Reservations have already been made to accommodate 200 jobbers and 1,000 retailers, who will represent the radio interests of nearly every State in the Union. Because of the extreme importance of the session attendance this year will outnumber that of either of the two previous congresses. At this congress the Music Master Corp. will show and demonstrate its new products, which will take their places in the market this Fall. Perhaps the most attractive feature will be the showing and demonstration of the new Music Master receiving sets. It is understood that the range is from inexpensive instruments on up to cabinet types with built-in speakers. It is known that the corporation has long been experimenting to secure absolute synchronization between the receiver and the reproducer. The corporation will demonstrate its new "A" storage battery, and further demonstration of the Music Master Multi-Cell "B" batteries will also be made. The future merchandising and sales policies for the whole industry will command much of the time and thought of the session. Leaders in the industry will be the principal speakers on these topics. The matter of service will be an especially important topic and the announcement of the corporation's service policy will show the guests the length to which the corporation is ready to go to assure satisfaction to every purchaser of a Music Master product. New Brunswick Department Youngstown, O., May 7. — The McKelvey department store has completed the installation of a complete line of Brunswick phonographs and Radiolas in an attractively equipped new department. New Jewett Console Unit Superspeaker on Market Recent Model Superspeaker Contains Many Refinements, Notably a Cadmium Plated Interior and Special Grill Design Detroit, Mich., May 7.— The Jewett Radio & Phonograph Co. recently placed on the market the Jewett Superspeaker console unit of Vemco design, containing many refinements over previous models. The notable improvements are the cadmium plated interior, which eliminates all sweating, and a new method used in the New Jewett Console Superspeaker winding of the two-pole pieces, eliminating all wire stretch and consequent breaking down of the enameled insulation. The horn in this unit is made of identical materials and by the same process as the regular Jewett Superspeaker horn, with the exception of the final finish coat which, being enclosed, is not necessary. The horn floats within the cabinet, being thoroughly padded on three sides with piano felt, there being a resonance chamber below the horn, naturally adding to the tonal qualities. The grill is not made of wood but of a patented secret process. It is removable by turning the two thumb buttons on the bottom and may be bent and twisted without damage. Other improvements are the inlaid top and the adjustment knob, which is handled the same as in the Superspeaker model. Adds Battery Eliminator Ford Radio & Mica Corp., with executive offices at 38 East Eighth street, New York City, announces the addition of a battery eliminator to its line of Super Tram and F. M. C. audio frequency transformers for the coming radio season. The Ford Co., which is well known in the industry for its mica products, has sold its factory building at 14 Christopher street, New York City, and will make an announcement shortly of its new factory quarters, which will contain much larger floor space, made necessary by the constantly growing business of the firm. Plays All Records Exact Size of The New No. 50 ORO-TONE Arm and Reproducer Price $1.50 In Quantities Send for Sample on Approval THE ORO-TONE COMPANY 1000-1010 George St., Chicago, U. S. A